Folksonomy to Improve IAs3.amazonaws.com/2006presentations/OZIA/Folksonomy_for... · 2006-09-30 ·...

InfoCloud Solutions, Inc. - 2006

Folksonomy to Improve IA

Thomas Vander WalPresented to: OZ IA

Sydney, Australia :: 30 September 2006


Wutzatag?


Tagging: Definition


Tagging: Definition

❖ Simple data/metadata externally applied to an object


Tagging: Definition


❖ Used for sorting


Tagging: Definition



❖ A hook for aggregating


Tagging: Definition




❖ Provides identifier and/or description


Tagging: Definition




❖ Provides identifier and/or description

❖ Personal markers


The “F” Word


Folksonomy


Folksonomy: Definition


❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval




❖ The tagging is done in a social environment (shared and open to others)




❖ The tagging is done in a social environment (shared and open to others)

❖ The act of tagging is done by the person consuming the information



Folksonomy: Value

The value in this external tagging is derived from people using their own vocabulary


Folksonomy: Value

The value in this external tagging is derived from people using their own vocabularythat adds some explicit meaning,


Folksonomy: Value

The value in this external tagging is derived from people using their own vocabularythat adds some explicit meaning,which may come from inferred understanding of the information/object.


Folksonomy: Value


People are not so much categorizing,

that adds some explicit meaning,which may come from inferred understanding of the information/object.


Folksonomy: Value




as providing a means to connect items (placing hooks)


Folksonomy: Value




as providing a means to connect items (placing hooks) (placing hooks) and providing their meaning in their own understanding.


Folksonomy Triad


Object

Folksonomy Triad


Object

Metadata

Folksonomy Triad


Object Identity

Metadata

Folksonomy Triad


Object Identity

Metadata

Interest

Folksonomy Triad


Object Identity

Metadata

Interest

Vocabulary

Folksonomy Triad


Object Identity

Metadata

Interest

VocabularyDefinition

Folksonomy Triad


Object Identity

Metadata

Definition

Looking for Others


Object Identity

Metadata

Definition

Dual Folksonomy Triad


Object Identity

Metadata

Definition

Community



Object Identity

Metadata

Definition

Vocabulary

TerminologyCommunity



Object Identity

Metadata

Definition

Vocabulary

Terminology

Interest

Culture

Community



Folksonomyvs.

Taxonomy


Terms

Taxonomy

Terms

Folksonomy

Taxonomy vs. Folksonomy


Terms

Taxonomy

Terms

Folksonomy

Business



Terms

Taxonomy

Terms

Folksonomy

Business Customer



Terms

Taxonomy

Terms

Folksonomy

Business Customer

Product



Taxonomy

Taxonomy & Folksonomy


Taxonomy Folksonomy

Taxonomy & Folksonomy


The Value of Tagging for Business


Business Tensions

Naming control People’s vocabulary


Business Tensions


In-house Outside service


Business Tensions



$$$ w/ value $ w/ unknown value


Business Tensions



$$$ w/ value $ w/ unknown value

Consistent Emergent


Business Gains


❖ Improved understanding of customers

Business Gains



❖ Current terminology (all of it)

Business Gains




❖ Market segmentations

Business Gains




❖ Market segmentations

❖ Ability to easily follow the customer

Business Gains


So, Who Tags?


About 0.5% of people on the Web tag


Why do People Tag?


Reasons People Tag


❖ Their OWN use/value first

Reasons People Tag


❖ Their OWN use/value first❖ Add Perspective/Context

Reasons People Tag



❖ Missing metadata

Reasons People Tag



❖ Missing metadata❖ Emergent Vocabulary

Reasons People Tag



❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors

Reasons People Tag




❖ Refindability

Reasons People Tag




❖ Refindability❖ Aggregation of information

Reasons People Tag




❖ Refindability❖ Aggregation of information❖ Task-based aggregation

Reasons People Tag





❖ State Interest

Reasons People Tag





❖ State Interest❖ Sociality

Reasons People Tag


Every Tag is Sacred


Every person is an expert in their own vocabulary (tags)


Shape of Tags


Where Do People Tag?


Tag Venues

❖ Social Bookmarking


Tag Venues

❖ Social Bookmarking del.icio.us, RawSugar


Tag Venues


❖ Media


Tag Venues


❖ Media Flickr, Dabble, LastFM


Tag Venues



❖ Shopping


Tag Venues



❖ Shopping Amazon


Tag Venues



❖ Shopping Amazon

❖ Geo-Location


Tag Venues



❖ Shopping Amazon

❖ Geo-Location Platial


Tag Venues



❖ Shopping Amazon


❖ Mobile


Tag Venues



❖ Shopping Amazon


❖ Mobile Socialite


Tag Venues



❖ Shopping Amazon



❖ Intranet


Tag Venues



❖ Shopping Amazon



❖ Intranet IBM’s Dogear, Scuttle


Tag Venues



❖ Shopping Amazon




❖ OS (files)


Tag Venues



❖ Shopping Amazon




❖ OS (files) Apple Mac OSX Tiger


Tag Venues

Wherever there is a digital object or marker


Using Tag Services


Tag Services Offer


❖ Tagging

Tag Services Offer


❖ Tagging❖ Descriptions

Tag Services Offer


❖ Tagging❖ Descriptions❖ Feeds

Tag Services Offer


❖ Tagging❖ Descriptions❖ Feeds❖ Interface

Tag Services Offer


❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings

Tag Services Offer



❖ Groups

Tag Services Offer



❖ Groups❖ Favorites

Tag Services Offer



❖ Groups❖ Favorites❖ Rating

Tag Services Offer



❖ Groups❖ Favorites❖ Rating❖ Search

Tag Services Offer



❖ Groups❖ Favorites❖ Rating❖ Search❖ Save page

Tag Services Offer


Interaction❖ Tags

❖ Delimited combinations


Interaction❖ Tags

❖ Delimited combinations❖ Space


Interaction❖ Tags

❖ Delimited combinations❖ Space❖ Comma


Interaction❖ Tags

❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words


Interaction❖ Tags


❖ Suggested tags


Interaction❖ Tags


❖ Suggested tags❖ From own tags


Interaction❖ Tags


❖ Suggested tags❖ From own tags❖ From other’s tags


Interaction❖ Tags


❖ Suggested tags❖ From own tags❖ From other’s tags❖ Automated from object content


Interaction❖ Tags


❖ Suggested tags❖ From own tags❖ From other’s tags❖ Automated from object content

❖ Tag Combinations


❖ Rating

❖ Stars

Interaction


❖ Rating

❖ Stars

❖ Positive/negative

Interaction


❖ Rating

❖ Stars


❖ Favorite

Interaction


❖ Rating

❖ Stars


❖ Favorite

❖ Feeds

Interaction


❖ Rating

❖ Stars


❖ Favorite

❖ Feeds

❖ RSS/ATOM

Interaction


❖ Rating

❖ Stars


❖ Favorite

❖ Feeds

❖ RSS/ATOM

❖ API

Interaction


❖ Rating

❖ Stars


❖ Favorite

❖ Feeds

❖ RSS/ATOM

❖ API

❖ How much access to data/metadata?

Interaction


Art of the Pivot


RawSugar Pivots


Scanning


Spheres of Sociality


Mass

Collective

Selective

Personal

Spheres of Sociality


Collective


Selective


Del.icio.us My Network


Personal


Filtering


Clustering


Tag Combinations

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