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FLORICULTURE
Presented by,
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Cultivation and marketing of flowering plants,garden-bedding plants, cut flowers undersuitable conditions.
Consistent increase in demand for flowers forvarious purposes making floriculture one ofthe prospective businesses.
In India we can get perfect climatic conditions
for profitable floriculture business.
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Primary ObjectiveTo capture the maximum market share andbecome profitable in the rose business withinIndia
Sub-Objective To build reputation in the flower industry as
the best quality provider
To provide employment opportunities
To export roses to prospective countries infuture.
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The country's share in the world trade of freshflowers is 0.40-0.50% as compared to Netherlands65%, Columbia 12%, Italy 6%, Israel 4 %, Kenya 1% andother countries 12%.
Demand for cut flowers, especially roses, is growing
tremendously in India, as more and more people arebecoming aware of the beauty of flowers asdecorative items.
Flowers are perishable products with a limited life
span. Without any life enhancing treatment, its shelflife is three days to four days maximum
Investments in this sector considerably low whencompared to other developed countries like Western
Europe, Japan and USA.
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New seed policies formulated for the import ofplanting material of international varieties.
Financial support upto 50% for pre-cooling and coldstorage units, packaging material.
National Horticulture Board, Ministry of Agricultureand Agricultural and Processed Food Products ExportDevelopment Authority (APEDA), NABARD areresponsible for export promotion and development offloriculture in India
Assists and facilitates the setting up of Agro ExportZones (AEZ) in association with State Governments forpurpose of providing access to international markets.
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Odissa Government incentives Agricultural Promotion and Investment Corporation
of Orissa Limited (APICOL) Government of Odissa extends financial assistance
in shape of Capital Investment Subsidy (CIS) @ 20%of the capital cost (excluding cost of land) subject
to a maximum limit of Rs. 20.00 Lacs against eachCommercial Agri Enterprise.
Person with technical qualification is eligible foradditional 10% CIS. However, the total maximum
ceiling of CIS payable to an enterprise shall notexceed Rs. 20.00 Lacs.
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Dealing with production, marketing and finally selling varieties
of rose flowers which can be put to various uses like fordecoration and perfuming purposes.
- Director & Operation department
Production head
- Finance department
Human Resource department head
- Marketing department- Finance head
department
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In Khurda, Orissa( 22 km from Bhubaneswar) Land Area- 3 acre
In Consultation with the local gardening centerand florist we are producing following types of
roses:-Red Rose, Pink Rose, Orange Rose, White Rose,Yellow Rose, Black Rose, Lavender Roses,Miniature Roses, Climbing Rose, Floribunda.
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Sunlight of Min. 6 hrs per day Day temperature 15-28 degree C & Night
temperature 13-21 degree C
Soil having pH level 5.3-7.0, heavy soil with agood mix of clay, sand, and silt
Adding pine needles, sulfur, sawdust, peat moss
Fertilizers having right balance of N-P-K
Organic fertilizers like Alfalfa, peanut hulls,bone meal, fish meal
Ample of Water i.e. 1litre per plant per day
Growing Season- October to April
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Greenhouse installation with fan and pad system
without automation
Irrigation system includes 1 water pump of Rs 50,000
Building & Shed- For storage 10X10 room & for shed40x40 covered area with open sides for air passage
for washing, sorting, packing etc. Cost of Building and Shed- Rs 200000
Pesticides Sprays- Prevention against fungus.
Total cost of sprays per year
Pesticide Spray Rs. 7000 5 Rs. 35,000
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Fertilizers- For whole year
Manure- Rs 40,000
Farm Fixtures & Tools- For pruning the plants,picking flowers, removing leaves etc. Fixturesincludes 1tube well, tubs, wooden crates and waterpipes. Total cost- 300000
Packaging- Total Cost- 19,500
NPK Rs 500 24 Rs 60,000
Cardboard cartons 10 kg Rs 35 Short distance transport
Wooden Crates 20 kg Rs 160 Long distance transport
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PLANTING- Digging hole(18 inches),filling
FEEDING AND MULCHING
WATERING AND PEST CONTROL
PRUNING( shaping)
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11,000 rose plants per acre, 4 sqft area per plant
The farm will operate at 100% capacity producing 9,60,000 cutflower stem in a year
6.25% wastage due to mishandling, diseases & pests
Cut flower stem available for sale- 900000
DISTRIBUTION Perishable commodity( 3 to 4 days normally)
The cut flower would be quickly transported, sold on the dailyproduction basis to the shopkeepers. Selling directly to the shopkeepers or stalls will increase the margins.
Hiring transport system
Distance from production center to local market- 25km
Transport to two states Jharkhand, Andhra Pradesh throughtransport agency.
Transport cost per day- Rs 685
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Hiring labours for cultivation, maintenance andtransportation of flowers and securitypersonnel
Labour 10 5,000/month 6,00,000
Security men 4 7,000/month 3,36,000
Agri engineer 1 20,000/month 2,40,000
Total 15 11,76,000
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Wholesale sales to corporate and institutional customers includeshotels, offices, party decorators and marriage halls
Retail flower shops
Customers(cash and carry)
Bigger shops access to better quality flowers due to less handling,wear and tear
Better profit margins for both farm owners as well as shopkeepers
or customers by eliminating the middleman.
Advertising, direct mailing, attractive packaging, Direct & phonecontacts with customers
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Sales promotions (samples, displays in tradeshows)
Owned Website and ads in other websites Direct Selling
Price in normal: Rs. 5 per Rose
Price on Festival Season: Rs. 10 per Rose
Average price: Rs. 7.5 per Rose
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73 lakhs Capital- 1400000
Fixed Assets- 5900000( financed throughloan and other sources)
Trading & P/L Account
Balance Sheet Cash flow Statement
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