Floriculture 23

7/31/2019 Floriculture 23

1/19

FLORICULTURE

Presented by,


2/19

Cultivation and marketing of flowering plants,garden-bedding plants, cut flowers undersuitable conditions.

Consistent increase in demand for flowers forvarious purposes making floriculture one ofthe prospective businesses.

In India we can get perfect climatic conditions

for profitable floriculture business.


3/19

Primary ObjectiveTo capture the maximum market share andbecome profitable in the rose business withinIndia

Sub-Objective To build reputation in the flower industry as

the best quality provider

To provide employment opportunities

To export roses to prospective countries infuture.


4/19

The country's share in the world trade of freshflowers is 0.40-0.50% as compared to Netherlands65%, Columbia 12%, Italy 6%, Israel 4 %, Kenya 1% andother countries 12%.

Demand for cut flowers, especially roses, is growing

tremendously in India, as more and more people arebecoming aware of the beauty of flowers asdecorative items.

Flowers are perishable products with a limited life

span. Without any life enhancing treatment, its shelflife is three days to four days maximum

Investments in this sector considerably low whencompared to other developed countries like Western

Europe, Japan and USA.


5/19

New seed policies formulated for the import ofplanting material of international varieties.

Financial support upto 50% for pre-cooling and coldstorage units, packaging material.

National Horticulture Board, Ministry of Agricultureand Agricultural and Processed Food Products ExportDevelopment Authority (APEDA), NABARD areresponsible for export promotion and development offloriculture in India

Assists and facilitates the setting up of Agro ExportZones (AEZ) in association with State Governments forpurpose of providing access to international markets.


6/19

Odissa Government incentives Agricultural Promotion and Investment Corporation

of Orissa Limited (APICOL) Government of Odissa extends financial assistance

in shape of Capital Investment Subsidy (CIS) @ 20%of the capital cost (excluding cost of land) subject

to a maximum limit of Rs. 20.00 Lacs against eachCommercial Agri Enterprise.

Person with technical qualification is eligible foradditional 10% CIS. However, the total maximum

ceiling of CIS payable to an enterprise shall notexceed Rs. 20.00 Lacs.


7/19

Dealing with production, marketing and finally selling varieties

of rose flowers which can be put to various uses like fordecoration and perfuming purposes.

- Director & Operation department

Production head

- Finance department

Human Resource department head

- Marketing department- Finance head

department


8/19

In Khurda, Orissa( 22 km from Bhubaneswar) Land Area- 3 acre

In Consultation with the local gardening centerand florist we are producing following types of

roses:-Red Rose, Pink Rose, Orange Rose, White Rose,Yellow Rose, Black Rose, Lavender Roses,Miniature Roses, Climbing Rose, Floribunda.


9/19

Sunlight of Min. 6 hrs per day Day temperature 15-28 degree C & Night

temperature 13-21 degree C

Soil having pH level 5.3-7.0, heavy soil with agood mix of clay, sand, and silt

Adding pine needles, sulfur, sawdust, peat moss

Fertilizers having right balance of N-P-K

Organic fertilizers like Alfalfa, peanut hulls,bone meal, fish meal

Ample of Water i.e. 1litre per plant per day

Growing Season- October to April


10/19

Greenhouse installation with fan and pad system

without automation

Irrigation system includes 1 water pump of Rs 50,000

Building & Shed- For storage 10X10 room & for shed40x40 covered area with open sides for air passage

for washing, sorting, packing etc. Cost of Building and Shed- Rs 200000

Pesticides Sprays- Prevention against fungus.

Total cost of sprays per year

Pesticide Spray Rs. 7000 5 Rs. 35,000


11/19

Fertilizers- For whole year

Manure- Rs 40,000

Farm Fixtures & Tools- For pruning the plants,picking flowers, removing leaves etc. Fixturesincludes 1tube well, tubs, wooden crates and waterpipes. Total cost- 300000

Packaging- Total Cost- 19,500

NPK Rs 500 24 Rs 60,000

Cardboard cartons 10 kg Rs 35 Short distance transport

Wooden Crates 20 kg Rs 160 Long distance transport


12/19

PLANTING- Digging hole(18 inches),filling

FEEDING AND MULCHING

WATERING AND PEST CONTROL

PRUNING( shaping)


13/19


14/19

11,000 rose plants per acre, 4 sqft area per plant

The farm will operate at 100% capacity producing 9,60,000 cutflower stem in a year

6.25% wastage due to mishandling, diseases & pests

Cut flower stem available for sale- 900000

DISTRIBUTION Perishable commodity( 3 to 4 days normally)

The cut flower would be quickly transported, sold on the dailyproduction basis to the shopkeepers. Selling directly to the shopkeepers or stalls will increase the margins.

Hiring transport system

Distance from production center to local market- 25km

Transport to two states Jharkhand, Andhra Pradesh throughtransport agency.

Transport cost per day- Rs 685


15/19

Hiring labours for cultivation, maintenance andtransportation of flowers and securitypersonnel

Labour 10 5,000/month 6,00,000

Security men 4 7,000/month 3,36,000

Agri engineer 1 20,000/month 2,40,000

Total 15 11,76,000


16/19

Wholesale sales to corporate and institutional customers includeshotels, offices, party decorators and marriage halls

Retail flower shops

Customers(cash and carry)

Bigger shops access to better quality flowers due to less handling,wear and tear

Better profit margins for both farm owners as well as shopkeepers

or customers by eliminating the middleman.

Advertising, direct mailing, attractive packaging, Direct & phonecontacts with customers


17/19

Sales promotions (samples, displays in tradeshows)

Owned Website and ads in other websites Direct Selling

Price in normal: Rs. 5 per Rose

Price on Festival Season: Rs. 10 per Rose

Average price: Rs. 7.5 per Rose


18/19

73 lakhs Capital- 1400000

Fixed Assets- 5900000( financed throughloan and other sources)

Trading & P/L Account

Balance Sheet Cash flow Statement


19/19

Floriculture 23

Documents

Transcript of Floriculture 23