the social sweet spotaaron levydirector of ppc

seer.is/jobbies

@bigalittlea

73% of internet users are on social networks

pewinternet.org/fact-sheets/social-networking-fact-sheet/

5

207 million users age 13+ in north america*

*source: really fuzzy math

6pewinternet.org/fact-sheets/social-networking-fact-sheet/

7pewinternet.org/2013/12/30/social-media-update-2013/

8

61.1 million

50.1 million

197.4 million

9flickr.com/photos/jasonparis/

10

AGE

CAR

@bigalittlea

WORKPLACESMELL

COLLEGEINTERESTMUSIC

JOB

11flickr.com/photos/rhoadeecha/

12

• flickr.com/photos/throwingstars/

find your sweet spot

remember:these are people

15@bigalittlea

16

a jillion* different targeting categories

*number may be approximated@bigalittlea

resist the urge

flickr.com/photos/tropicaliceberg

they‘re not all good

@bigalittlea

19

job title

skillsage

@bigalittlea

20

sorta?

back in the day?

nope.

21

22

job title

skillsage

@bigalittlea

partner network

@bigalittlea

24

job function

company name

groups

@bigalittlea

company size

flickr.com/photos/joeshlabotnik/

26

pick the right sized target

• flickr.com/photos/imelda/

27

bigger ask?pick bigger companies

flickr.com/photos/donhomer

28

right company sizedecision makersactive=

@bigalittlea

29

30

workplace

broad category

friends o friends

@bigalittlea

great.

32

workplace

broad category

friends o friends

@bigalittlea

33

workplace

broad category

age

@bigalittlea

partner categories

35

education

ageprecise

interests

@bigalittlea

36

right demographichas moneyactive interest=

@bigalittlea

37@bigalittlea

38

39@bigalittlea

40

keywords in timelineinterestsearch resultsagegenderblah

@bigalittlea

similar to followers

42

reach followers of competitors

43

twtrland@mbwdimarco

44@bigalittlea

45

little bird@katypit

46

find new influencers

seer.is/littlebirdz@bigalittlea

47

demographics pro (@mmstll)

48@bigalittlea

49

followerwonk@harrisneifield

50@bigalittlea

find YOUR happy place

let‘s get weird

retargeting

54

FBX = good*

55

*…if you’re responsible

56

twitter = yeesh.

custom audiences:a little funky

flickr.com/photos/mckln/

58

don't:

dump your email list and go nuts

do:

cross & upsellre-activatepush

flickr.com/photos/jflinchbaugh

extra stalky bonus trick

seer.is/jobbies