Finding the Sweet Spot with SEO and Social Media

Nicole BullockCDK Digital Marketing

@cuteculturechic | #SOCIALCON

Why Does SEO Matter for Social Media?

• Content that is gaining social traction will be indexed more quickly by search engines

• Keyword phrases and business names can be naturally incorporated into social media posts

• Businesses with a physical location will improve in local search, especially on mobile

@cuteculturechic | #SOCIALCON

Benefits of Integrated SEO and Social Media Strategies

• Credibility: Search engines reward quality content, and social sharing adds a level of credibility

• Visibility: Social sharing increases the visibility of a page, which can lead to links and higher rankings

@cuteculturechic | #SOCIALCON

What Makes Googlebot Happy?

Freshness: Recent, relevant, updated often

Reputation: Is your brand trustworthy?

Consistency: Do your name, address, phone number, and URL match?

Quality: Simple and clear content with a strong message

@cuteculturechic | #SOCIALCON

Google+ Still Has SEO ValueIt may be a “ghost town,” but it’s still on the map

• Google considers Google+ a “social layer”, not a social network• G+ allows more lengthy descriptions with keywords and hashtags. • You’ll get the biggest bang for your SEO buck in G+ posts of any social network• If you’re looking to have a piece of content indexed quickly, sharing on Google+ will

essentially “submit URL” to Google

@cuteculturechic | #SOCIALCON

Developing Your Search-Optimized Content Strategy

• Identify your high-level goals• Determine success metrics• Develop content with indexability in mind• Monitor your competitors• Engage with your audience• Review analytics• Readjust your strategy, as needed

@cuteculturechic | #SOCIALCON

My Content Publishing Workflow

• Keyword and Competitor Research• Create/Refresh Content and Publish• Fetch as Google in Search Console• Post Keyword-Rich Post on Google+• Share Content on Additional Social

Media Channels

@cuteculturechic | #SOCIALCON

Let’s Connect!

Nicole BullockTwitter: @cuteculturechicInstagram: cuteculturechickFacebook: /cuteculturechickLinkedIn: www.linkedin.com/in/nicolembullockEmail: nicole.bullock@cdk.com

@cuteculturechic | #SOCIALCON

www.cdkglobal.com@cdkglobal