#SocialShakeUp
A Panel Discussion Featuring:• Andrea Harrison, Head of Platform
Strategy, Rebel Mouse, @andreaharrison• Leah Lange, Manager, Social Media
Marketing, American Greetings• Jamie Turner, CEO, 60 Second
Marketer, @AskJamieTurner
Find Me a Van Gogh: Marketing with Visuals
Tuesday September 16th, 10:30am, Industry 1
#SocialShakeUp
Question
• What is the first step for a successful social media presence?
#SocialShakeUp
Example
Approved background texture
Brand logo and capture shape
Character from an existing card
#SocialShakeUp
Question
• How has the use of visual content changed how brands think about social media?
#SocialShakeUp
Example
#SocialShakeUp
Question
• How do you plan your content calendar and why is it important?
#SocialShakeUp
Example
Holidays Small Holidays Pop Culture Events
#SocialShakeUp
Question
• Do brands need different organizational structure or resources to successfully incorporate visual content into their marketing?
#SocialShakeUp
Question
• What is the best platform for visuals?
#SocialShakeUp
Example
#SocialShakeUp
Example
#SocialShakeUp
Question
• What are some of the advances in the use of visual content in marketing?
#SocialShakeUp
Example
Snapchat Stories:Cupertino Live9/9/14
#SocialShakeUp
Question
• What are your favorite visuals?
#SocialShakeUp
Example
• Know Your Audience
MillennialsBold colors
Humor
Older age groupSoft colorsMotivational and Inspirational
#SocialShakeUp
Question
• What has been the biggest change in the use of visual content in marketing?
#SocialShakeUp
Example
#SocialShakeUp
Question
• What should be avoided?
#SocialShakeUp
Example
#SocialShakeUp
Question
• What are some of the trends in consumer behavior with respect to visual content?
#SocialShakeUp
Example
Snapchat Stories:New York Fashion Week9/9/14
#SocialShakeUp
Question
• How do you know what trending topics to cover?
#SocialShakeUp
Example
#SocialShakeUp
Question
• What is the benefit of having a social media department or team?
#SocialShakeUp
Example
#SocialShakeUp
Question
• Any predictions for the future of visual content?
#SocialShakeUp
Question
• What should brands plan for to take advantage of the shift towards visual content?
#SocialShakeUp
Thank you!
• Thanks for being part of our panel discussion • Feel free to reach out to Andrea Harrison,
Leah Lange or Jamie Turner while you’re at the event
#SocialShakeUp
Session Evaluation Survey
Before you leave this presentation, please go to the following URL on your smartphone:
http://bit.ly/SSUevalWe’d love your feedback, so please let us know your
thoughts about the session.
This session title is:Find Me a Van Gogh: Marketing with Visuals
Tuesday September 16th, 10:30am, Industry 1