#SocialShakeUp

A Panel Discussion Featuring:• Andrea Harrison, Head of Platform

Strategy, Rebel Mouse, @andreaharrison• Leah Lange, Manager, Social Media

Marketing, American Greetings• Jamie Turner, CEO, 60 Second

Marketer, @AskJamieTurner

Find Me a Van Gogh: Marketing with Visuals

Tuesday September 16th, 10:30am, Industry 1

#SocialShakeUp

Question

• What is the first step for a successful social media presence?

#SocialShakeUp

Example

Approved background texture

Brand logo and capture shape

Character from an existing card

#SocialShakeUp

Question

• How has the use of visual content changed how brands think about social media?

#SocialShakeUp

Example

#SocialShakeUp

Question

• How do you plan your content calendar and why is it important?

#SocialShakeUp

Example

Holidays Small Holidays Pop Culture Events

#SocialShakeUp

Question

• Do brands need different organizational structure or resources to successfully incorporate visual content into their marketing?

#SocialShakeUp

Question

• What is the best platform for visuals?

#SocialShakeUp

Example

#SocialShakeUp

Example

#SocialShakeUp

Question

• What are some of the advances in the use of visual content in marketing?

#SocialShakeUp

Example

Snapchat Stories:Cupertino Live9/9/14

#SocialShakeUp

Question

• What are your favorite visuals?

#SocialShakeUp

Example

• Know Your Audience

MillennialsBold colors

Humor

Older age groupSoft colorsMotivational and Inspirational

#SocialShakeUp

Question

• What has been the biggest change in the use of visual content in marketing?

#SocialShakeUp

Example

#SocialShakeUp

Question

• What should be avoided?

#SocialShakeUp

Example

#SocialShakeUp

Question

• What are some of the trends in consumer behavior with respect to visual content?

#SocialShakeUp

Example

Snapchat Stories:New York Fashion Week9/9/14

#SocialShakeUp

Question

• How do you know what trending topics to cover?

#SocialShakeUp

Example

#SocialShakeUp

Question

• What is the benefit of having a social media department or team?

#SocialShakeUp

Example

#SocialShakeUp

Question

• Any predictions for the future of visual content?

#SocialShakeUp

Question

• What should brands plan for to take advantage of the shift towards visual content?

#SocialShakeUp

Thank you!

• Thanks for being part of our panel discussion • Feel free to reach out to Andrea Harrison,

Leah Lange or Jamie Turner while you’re at the event

#SocialShakeUp

Session Evaluation Survey

Before you leave this presentation, please go to the following URL on your smartphone:

http://bit.ly/SSUevalWe’d love your feedback, so please let us know your

thoughts about the session. 

This session title is:Find Me a Van Gogh: Marketing with Visuals

Tuesday September 16th, 10:30am, Industry 1