We the Presenters Peter Warren Major: Marketing and Economics
Liz Imbrogna Major: Marketing and Communications
Rachel Kirshtein Major: Psychology
Develops Need to Go Somewhere
Considers all Relevant Modes of Transportation
Choice Model Considers all Available
Bus Companies
Decides on Peter Pan Bus Lines
Arrives at Peter Pan Bus Lines Station for
Departure
Interacts with Bus Driver and Presents
Ticket Experiences Bus Travel Arrives at Final Bus
Station
Uses Secondary Mode of Transportation to Travel from the Bus Station to Final Destination
Processes Attitudes and Experiences Post-Travel. Questions: Did I Like This Experience? Would I Take this Service Again? *Affects Next Decision to Travel and the
Mode/Company Involved*
Buys Ticket in Advance on PeterPanBus.com
What are the most important features to travelers when
selecting a mode of intercity transportation?
How can Peter Pan Bus Lines acquire more college student
riders of its regularly scheduled services?
Develops Need to Go Somewhere
Considers all Relevant Modes of Transportation
Choice Model Considers all Available
Bus Companies
Decides on Peter Pan Bus Lines
Arrives at Peter Pan Bus Lines Station for
Departure
Interacts with Bus Driver and Presents
Ticket Experiences Bus Travel Arrives at Final Bus
Station
Uses Secondary Mode of Transportation to Travel from the Bus Station to Final Destination
Processes Attitudes and Experiences Post-Travel. Questions: Did I Like This Experience? Would I Take this Service Again? *Affects Next Decision to Travel and the
Mode/Company Involved*
Buys Ticket in Advance on PeterPanBus.com
Q2 Q3
Q4
Q5
Q1
Competitive Analysis
Recent News
Stories
Company History & Services
Loyalty and
Rewards Programs
Social Media
Presence
Amenities&
Features
Millennial Analysis Born Between 1983
and 2000
Make up 25% of U.S. Population
46% Choose Transportation Mode Based on Price and
Convenience
Twice as Likely to Travel as a Hobby
75% Have Travel Apps on Mobile Device
Desire Reliable Transportation with Real-Time Updates and High-
Quality Wi-Fi
Loyalty or Rewards Programs Analysis
Customer Reward For
Enrolling
Feedback Loops
Initiated by Retailer or Customer
Personalized Rewards Based on Desires
Successful Loyalty
Program
Expert Interviews
LauraYatesDovetailEventPartners
CharterServices
AdamGrantCampusCommandos
Millennials/BrandAmbassador
LindseyCasellaVictoria’sSecretPINKBrandAmbassador
JohnCoakleyUMassGreekLifeCharterServices
JimHerlihyUMassAthleJcsCharterServices
Millennial Travel Focus Groups
General Intercity Travel
Loyalty Programs
Social Media
Better Understanding of College Students’
Travel Needs
Peter Pan Bus Lines 29%
Megabus 15%
Boltbus 3%
Greyhound 16%
Adirondack Trailways 1%
N/A -- Have not taken a Bus 25%
Other 11%
University-Specific Pages
Peter Pan Bus Lines – University of Massachusetts Amherst @UMassPPBL Had a GREAT trip back from
Boston on Peter Pan Today!! ☺
Don’t Forget to purchase your ticket home for thanksgiving!! Use UMassPPBL at check out of 15% off
https://peterpanbus.com/
Come Find us in Southwest for some free Peter Pan Bus Swag!
Peter Pan Bus Lines – University of Massachusetts Amherst
StudentProfile
Millennials make 54% of all their purchase online
Student Discount
StudentProfile
Millennials make 54% of all their
purchases online
Direct Routes 49.53%
of Respondents Listed “Direct Routes” as a Top- Three Feature of Travel
49.54% of Respondents Listed
“Speed of Travel” as a Top- Three Feature of Travel
Top Related