Hello, Slithr!

SLITHR ADWAVEX

THE RESEARCH

Your Competitors

Despite being relatively new, the industry is saturated.

● Overall the high-tech edge in their products● Emphasizing key features offered (speed, weight, range, etc) ● There’s a spectrum:

○ ZBoard chooses to promote itself as a coastal lifestyle essential○ E-Go fixates itself on a futuristic, tech-focused appeal

The Focus

The Price Point Brand Price Offerings

Slithr $900 Customizable Boards

Evolve Skateboards

$1249 - 1999 Boards

Boosted Boards $999 - 1,499 Boards

Z-boards $1099 - 1399 Boards

E-Go $699 Boards

Marbel $1299 Boards

Inboards from $1399 Boards

The Longboarders

● Relaxing yet thrilling lifestyle ● Casual simplicity● Freeing sensation● Crave the control

Non-Longboarders

● Affordability and Ease of use● Convenience and Safety● Needs of traveling constantly

The Culture

What people want WHEN they use electric longboard

EnjoymentEase of UseSpeed Range

Customizeable Environmentally Sustainable Lightweight

FUN &PRACTICAL

What they want IN alternative modes of transportation

Affordability Convenience Time Efficiency Safety

EnjoyableEnvironmentally Sustainable Customization

PRACTICALITY > FUN

What people want IN their electric longboard

Affordability PortabilityEase of UseRange Safety

Features Aesthetic

PRACTICALITY > AESTHETICS

Highly RatedSurvey Lowly Rated Takeaway

Survey Results

Overarching InsightPracticality AND Enjoyment● People want enjoyment when they use the electric

longboard, but what is also important to them is the practicality that the electric longboard offers.

“People don’t need cutting edge or all-terrain. Cut the clutter, bells and whistles, and leave them with a new way to move that simply fits. Slithr fits your board, fits your routine, and fits your

life. It’s all you need.”

Big Idea

Simple● Solutions to easy short distance travel● Easy switch from regular to electric● Stylish and easy to incorporate into life

Natural ● Easily accessible and always available● Fits to your lifestyle● Easy control over the way you travel

Context: From urban streets to your living room.

Brand Positioning

The Target Market

+

● Age: 24 (lifestyle choice)● Trend Enthusiasts

○ “New is always better”○ Focus on the product’s “show value”○ Frequents Kickstarter○ Feeling culturally ahead○ Values:

■ Knowledge■ Creativity■ Exclusivity

Trend Enthusiast

● Age: 28● Urban Dweller

○ Active lifestyle○ Needs to always move○ Lives in a very hectic environment ○ Values:

■ Control■ Adaptation ■ Simplicity

Urban Dweller

THE CREATIVE

Quick Competitive Overview

Straightforward and simple, GoPro-esque

Versatile and adaptable in different settings

Video-based storytelling in clean, white space

Simple, clean Apple-esque/tech start up feel (Kickstarter)

High-intensity contrasting and intuitive design (Kickstarter)

Geometric/negative space with video-based media

Brand Board

Brand Personality

Logo Proposal

Logo Proposal

Font Proposal

THE GAMEPLAN

Pre-Campaign

● Posts on information of product and Kickstarter● Share engaging photos and videos on Slithr and

longboards in general

Social Media Platforms

During Campaign:

● Promote Kickstarter and posts on updates● Share published articles on Slithr● Share engaging photos and videos on Slithr

slithrboards4 days agoReady to Slithr your way through the urban jungle? Introducing Slithr’s first customizable electric longboard available soon! #kickstarter #electricboards #slithrboards

Slithr Boards @slithrboards · July 10

Thanks for your support everyone! Our campaign has reached its halfway mark! Share with your friends and family so that we may reach our goal! #slithrboards #slithrkickstarter #SlithrynHouseisBest #electriclongboards #theyseemeSlithrintheyhatin #longboardstuff

Pre-Campaign:

● Product introduction● Kickstarter Video

During Campaign:

● Product overview with specs● Prototypes sent to YouTube

reviewers:○ The Verge, Tested, etc.

Youtube

Introducing Slithr’s Electric Longboards

● /r/kickstarter● /r/longboarding● /r/skateboarding● /r/gadgets

Check out these urban electric boards from Slithr

Forums

● Crowdfunding Forum● Kickstarter Forum● Crowdfunding PR

● Josh Constine● Ryan Lawler

● Sean Buckley● Adam Clark Estes● Andrew Liszewsk

● Nick Lavars● Ben Coxworth● C.C. Weiss

● Adario Strange● Stan Schroeder● Raymond Wong

Slithr’s Urban Electric Board Provides a Fresh and Simple Commute

Slithr is a new startup that features a customizable electric longboard. Their trendy yet simple style will fit into your everyday life and gives you a dependable alternative commuting option. But don’t sweat, it’s affordable. Their Kickstarter will be launching...

Publications

Trend Enthusiasta. Sees article on Slithr through the subReddit Gadgetsb. Interested and read about Slithr boards on the website c. Likes the product information and decides to be one of the first backers for Slithr d. Share through Social Media and forums to make sure Slithr actually happens and

spreads his knowledge

Urban Dwellera. Looking for an easy portable way to of alternative transportationb. Found out about electric skateboards through word of mouth as friends/family use themc. Sees the Slithr’s Youtube product review shared by a friend through Facebookd. Interested and checks the Kickstarter for further informatione. Interested in getting a Slithr board and decide to back the Kickstarterf. Shares through Social Media to make sure Slithr gets funded

Consumer Purchasing Paths We mapped out two dominant ways consumers would discover and eventually purchase a Slithr Board.