Fear & Loathing
@sarakfraser
Find your happy place.
experimentAgile.Flexible.Willing to Fail.
Look beyond conversion
HOW DO YOU GET HERE?
First, answer this:
Why does my website exist?
Answer this:
Why does our website exist?
GOT AN ANSWER?
With a purpose statement,
you have a few critical
metrics to track.
Macro-conversion
MICRO-CONVERSIONS
• Education/
Entertainment
• Contacts
• Customer insight
• Sales support
surveys
leads
white pape
rs
Micro-conversion
What are micro-conversions?
Example: CAT
Equipment lookups, downloads, quote requests.
Email: [email protected]: @sarakfraser
Top Related