Fear & Loathing in Analytics
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Fear & Loathing @sarakfrase r
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Sara Fraser, Director of Business Development at EnVeritas Group, tries to ease concerns about conducting analytics by breaking down an excellent way to view it and actually put analytics into action. #MMI2013
Transcript of Fear & Loathing in Analytics
Fear & Loathing
@sarakfraser
Find your happy place.
experimentAgile.Flexible.Willing to Fail.
Look beyond conversion
HOW DO YOU GET HERE?
First, answer this:
Why does my website exist?
Answer this:
Why does our website exist?
GOT AN ANSWER?
With a purpose statement,
you have a few critical
metrics to track.
Macro-conversion
MICRO-CONVERSIONS
• Education/
Entertainment
• Contacts
• Customer insight
• Sales support
surveys
leads
white pape
rs
Micro-conversion
What are micro-conversions?
Example: CAT
Equipment lookups, downloads, quote requests.
Email: [email protected]: @sarakfraser
