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Page 1: Fast data and the internet of now

©2014 Software AG. All rights reserved. For internal use only 1 | ©2014 Software AG. All rights reserved. 1 |

Fast Data and the

Internet of Now

Why we need new approaches

to deal with fast big data

Dr Giles Nelson Senior Vice President, Strategy and Marketing

@gilesnelson

Page 2: Fast data and the internet of now

©2014 Software AG. All rights reserved. 2 | ©2014 Software AG. All rights reserved. 2 |

Historical cost of

computer memory

and storage

Page 3: Fast data and the internet of now

©2014 Software AG. All rights reserved. 3 | ©2014 Software AG. All rights reserved. 3 |

Cost of computing

power equal to

an iPad

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©2014 Software AG. All rights reserved. 4 | ©2014 Software AG. All rights reserved. 4 |

Connection

speeds

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Page 6: Fast data and the internet of now

©2014 Software AG. All rights reserved. For internal use only 6 | ©2014 Software AG. All rights reserved. For internal use only 6 |

BIG DATA

projects

are real 2013

2014

Page 7: Fast data and the internet of now

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Physical and digital are FUSING

CONNECTING people, processes, data and things

A SENTIENT, DIGITAL WORLD

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The Internet of Things

MEGATREND

Digital Signage

Connected Car

Smart Vending

Precision Agriculture

Smart Manufacturing

Predictive Maintenance

Page 10: Fast data and the internet of now

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Customers want to be

treated like royalty

Personalization is the goal:

“the segment of one”

Cult of the

CUSTOMER

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People need banking

but they don’t always need banks

They know so much about us

“Relationship management

for the masses”

Rise of the

DIGITAL BANK

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Real time becomes RIGHT TIME

in the right context

Random time Real time

Non segmented

campaign

Segmented

campaign

4 1

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NEW CLASS of streaming,

decision-centric applications

Complexity

of extra-

enterprise

information

Fast,

Big Data

Time window to

analyze & act

Financial Services

Supply Chain

Logistics

CRM / CXM

Manufacturing

Fraud

Intelligent Healthcare

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©2014 Software AG. All rights reserved. 15 |

An ALWAYS-ON world needs

streaming architectures

Streaming visualization

Streaming analytics

& rules

In-memory data grid – fast

reference data & analytics,

scaling across machines

Low latency lightweight

messaging for digital “fan in”

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Forrester Wave

Leader: Big Data

Streaming Analytics

Source: The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014, Forrester Research, Inc., July 17, 2014. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester

Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service

depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Page 17: Fast data and the internet of now

©2014 Software AG. All rights reserved. For internal use only 17 | ©2014 Software AG. All rights reserved. 17 |

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