MOBILEFACTS & FRICTION
FACTS (FROM MOBILE FIX)
People
Physical
Places
Promo’s
Devices
THE NEW 4Ps OF MARKETING
Mobile to evolve like online?
“ OK we need a website ”
“ We need traffic – lets advertise
online ”
“ We need to be strategic about
online ”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
Businesses cannot riskbeing slow with mobile
“ OK we need a website”
“ We need traffic – lets advertise
online”
“ We need to be strategic about
online”
1995 - 1999 2000 - 2005 2006 - 2009
MillionsOnline
350mOnline1999
400m+Smartphones2010
Morgan Stanley believe each computing cycle is 10 times bigger than the lastSo mobile web is potentially 10 times bigger than the PC internet
The iPhone changed everything
15% of all US searches are mobile
Places
“Mobile users are more prone to take immediate action. People searching on mobile have a higher intent.The time between intent and action has been narrowed.”
Places
Facebook have 200mmobile users & talk of
reaching billions…
People
Physical
10 million mobile shoppers in the UK in December alone.
Mobile will influence up to $110 billion in sales in Europe
Physical
Square
Physical
O2 signs Starbucks & L’Oréal for
location-based mobile offers
Promo’s
People
FRICTION
(2005)What we need is a viral
(2010) What we need is an iPhone app
IT’S COMPLICATED….
IT KEEPS CHANGING…
& MOST ADVISORS EITHER DON”T GET IT OR ARE SELLING THEIR TECHNOLOGY
THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS
THE FIXED WEB WILL SOON SEEM EQUALLY ODD
IT’S TIME TO EXPERIMENT
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