The Internet's New Super Power Facebook Marketing Strategies for Business
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Jay Berkowitzwww.TenGoldenRules.com
Flickr Photo Credit Vladdythephotogeek
"Where does an 800 lb. gorilla sleep?"
Flickr Photo Credit Vladdythephotogeek
‘Anywhere he wants…’
The Death of the
800Lb
Googlerilla
Flick photo Credit p-damp
The Internet's New Super Power Facebook Marketing Strategies for Business
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• For over 6 years Google has dominated the internet marketing landscape.
• Now there is a new business marketing super power
• How to set up your business on Facebook • Strategies to drive traffic to your website and
generate highly targeted leads.• Personal branding best practices
Internet Advertising Agency, Book, Bl;og and Podcast at:
www.TenGoldenRules.com
Our Social Media Communitywww.InternetMarketingClub.Org
Recent MediaWall Street Journal
Recent MediaFOX Business TV
The Internet's New Super Power Facebook Marketing Strategies for Business
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Jay Berkowitzwww.TenGoldenRules.com
Photo Credit Flickr Kate Raynes-Goldie
Cameron and Tyler Winklevoss – October The Social Network
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook News Feed
Facebook Personal ‘Profile’
Facebook ‘Fan’ Page
Get your ‘domain name’Facebook.com/tengoldenrules
Pages ‘index’
‘permission’ to update in News Feed
Facebook ‘Fan’ Pages
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• Business Profile
• Your Facebook domain name
• Tabs like a website
• SEO Index
• The new ‘List’
“Facebook served 25.8% of display ads and became the #1 Ad Publisher”
Facebook Ad Revenue Growth
+57%
+291%
Ad Revenues
Source: eMarketer, Comscore
Facebook Advertising
.043% .039%.021%
Image = 70% of result
.117% CTR
.101% CTR
.088% CTR
.037% CTR
Google Analytic’s URL BuilderDestination
URL
Campaign Medium
PPC
‘Term’ Paid search keyword such as ‘running
+ shoes’
Used for ‘A’ ‘B’ testing such as ad content, headlines,
images
Name is the most important, should be really specific and unique to the
ad “facebook_event_registration_09″,
Campaign Source
‘FacebookAd’
Same Landing Page For 2 Campaigns. Google CPA $24.42
Facebook CPA $6.02
Same Landing Page For 2
Campaigns Google CPA $8.94Facebook CPA $2.70
Facebook Advertising
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• Target: GEO, demo, likes, competitor
• Testing: Images 70%
• Use Analytics to measure conversion
S-Commerce
S-Commerce
S-Commerce
S-Commerce
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• Facebook CPA less than Google CPA• FB Pages are new business websites• Business Profile, SEO Index, Collect email, Engage,
touchpoints, news feeds• Facebook Advertising: Precise targeting• Use Analytics to measure conversion• Testing (The Pretty Rule)• Facebook on Your site (Levi’s Example)• S-Commerce• Apps, Developers Conference
The Internet's New Super Power Facebook Marketing Strategies for Business
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