EVALUATION OF PRACTICAL WORK

PART 3

CHARLIE BARKER

HOW DOES MY PRODUCT REPRESENT CERTAIN SOCIAL GROUPS?

THIS PARTICULAR PICTURE DISPLAYS A FEMALE SAT IN AN EMPOWERED MASCULINE POSITION ATOP A MOTORCYCLE. THIS PORTRAYS THE FEMALE GENDER IN A FASHION DEFIANT TO TRADITION AND STEREOTYPES. DESPITE IT’S TYPICALLY MASCULINE SETTING AND STRUCTURE, THE MODEL RETAINS GREAT FEMININITY IN THE FORM OF SEMI-REVEALING CLOTHING FACIAL DECORATION (MAKEUP). I HAVE TRIED TO CONTRAST THE RETRO-TRADITIONAL THEME WITH THE MODERN CONTENT OF THE PHOTOGRAPHS. I BELIEVE THAT IN THIS EXAMPLE, THE YOUNG FEMALE SOCIAL GROUP IS WELL REPRESENTED. THE PICTURE JUGGLES MODESTY AND BEAUTY IN PREFECT BALANCE. THE ROUGH AND AGGRESSIVE NATURE OF MOTORCYCLES HELPS THROUGH A DEEPER EDGE TO THE MODELS IDENTITY AND HELPS DETER FROM THE MISREPRESENTATION OF WOMEN IN THE MEDIA THAT SHOWS THEM TO BE DAINTY AND FLOWERY. IN ESCENSE, THIS PAGE AS A WHOLE SHOWS A CLEAR COUNTERTYPE TO TYPICAL MEDIA REPRESENTATION.

THE TEXT ON THIS PAGE THROWS THE ARTIST I HAVE CHOSEN BACK INTO A STATE OF REALITY. IT FEATURES A TRUE STORYLINE AND FURTHER GIVES THE IMPRESSION THAT THIS WOMAN IS AN ORDINARY HUMAN BEING AND LIVES A LIFE NOT TOO DISIMILAR TO THE PERSON READING. IN THE TEXT THE INTERVIEW DIRECTS THE READER TOWARD THE ARTISTS LIFESTYLE AND PREGNANCY, THINGS RELATABLE TO THE YOUNG WOMEN THAT MAY BE POTENTIAL BUYERS OF ENVY MAGAZINE. THE ENTIRE STORY LINKS IN TO THE PREFERED READING OF THE MASSES. BY MAKING THE CONTENT DOWN TO EARTH AND UNDERSTANDABLE, I HAVE BROKEN DOWN THE BARRIER BETWEEN STARS AND ORDINARY PEOPLE.

THIS EDITION OF MY MAGAZINE GENERALLY AIMS TO REPRESENT A YOUNG YET APPRECIATIVE GROUP. I WANTED TO MAINTAIN A CLASSY, STYLISH AND UP-TO-DATE THEME WHILST AVOIDING THE TYPICAL MUNDANE AND FONT HEAVY STYLE EMPLOYED BY MANY OF THE UPMARKET MAGAZINES ON OFFER TODAY. I FOUND NO NEED TO INJECT MY BLOCKS OF TEXT WITH PROTENTIOUS CONTENT THAT ISN’T AT ALL RELATABLE TO THE YOUNGER PEOPLE OF THE MODERN WORLD. CLASS ISN’T AT ALL RELEVENT IN THE PRESENTATION OF MY PRODUCT. THE MODELS ARE ALL SHOWN IN THE OUTDOORS AND NOT SURROUNDED BY DIAMONDS AND BOASTFUL OBJECTS OFTEN ASSOCIATED WITH SUPERSTARS TODAY. BY BEING BROAD IN IT’S REPRESENTATION IT CAN REACH OUT TO ANYONE INTERESTED IN READING A STYLISH BUT RELATABLE MAGAZINE, NOT JUST THOSE WITH MIDDLE, UPPER OR WORKING CLASS BACKGROUNDS.

IN ADDITION TO THE BROAD MARKET APPEAL, MY MAGAZINE ALSO OFFERS FEATURES NOT FOCUSSED ON THE CHARTS OR ONE HIT WONDERS. IT’S A MAGAZINE FOR THE FANS OF BOTH LONG RUNNING BANDS AND THOSE MAKING AN ENTRY TO MUSICAL WORLD. I FELT IT IMPORTANT TO AVOID SOLELY FOCUSSING ON THE PRESENT AS MANY OF THE BRANDS THAT DO THIS, IGNORE THE LESS MAINSTREAM ARTISTS THAT ARE STILL OUT THERE AND STILL HAVE LARGE FANBASES. ALSO, THE COVERAGE OF MORE ESTABLISHED ARTISTS HELPS IN THE ATTRACTING OF MULTIPLE AGE RANGES. IT COVERS MANY ERA’S OF STARDOM.

HOW DID I ATTRACT AND ADDRESS MY AUDIENCE?

DIRECT MODE OF ADDRESS CREATES A DIRECT CONNECTION WITH THE AUDIENCE THROUGH THE ARTIST EYE CONTACT, THIS MIGHT ACT AS ENCOURAGEMENT WHEN CHOSING WHICH MAGAZINE TO BUY.

BY LISTING THE OTHER MAIN ARTISTS THAT FEATURE IN THIS MONTHS EDITION, YOU ARE COVERING A WIDE RANGE OF TASTES AND PROVIDING MORE PULL FACTORS. BY HAVING GREATER VARIETY YOU ARE MORE LIKELY TO APEAL TO EVERYONES PREFERED GENRE.

BY PROMOTING THE ‘100 SONGS TO SAVE ROCK AS WE KNOW IT!’ YOU ARE OFFERING UP THE CHANCE FOR PEOPLE TO DISAGREE ANF GIVE THEIR OWN OPINIONS. AUDIENCE PARTICIPATION AND INTERACTIVE SELLING ARE USEFUL METHODS OF ATTRACTING YOUR TARGET AUDIENCE.

THE FORMAL COLOUR SCHEME ALSO ACTS AS AN ATTRACTION. THE EYE CATCHING RED HELPS DRAW ATTENTION AWAY FROM THE MORE TACKY AND MULTICOLOURED MAGAZINES THAT MAKE UP THE MUSIC SECTION OF THE MAGAZINE STAND.

ALL OF THE PICTURES ON THIS PAGE FEATURE DIRECT MODE OF ADDRESS [HIGHLIGHTED ON IN THE PREVIOUS SLIDE].

THE EDITORIAL LOCATED AT THE TOP RIGHT OF THE PAGE IS A MESSAGE FROM THE MAGAZINES EDITOR TO THOSE WHO HAVE PURCHASED OR A ARE READING THE MAGAZINE. THIS PERSONAL ADDRESSEL MIGHT APPEAL TO THE AUDIENCE AS IT PROVIDES AND INSIGHT INTO WHAT’S COMING IN THE NEAR FUTURE. THEREFORE, THIS FEATURE IS BOTH AN ATTRACTION AS IT OFFERS INFORMATION, AND A FORM OF ADDRESSING THE AUDIENCE.

BENEATH THE ENVY THIS WEEK TITLE, THERE ARE A LIST OF THE TOP STORIES AND TOP FEATURES. ONE OF THESE IS ENTITLES ‘POSTER PARTY’. THE PROSPECT OF FREEBEES IS ATTRACTIVE TO ALL AUDIENCES AS IT INCLINE THAT YOU ARE GETTING MORE FOR YOUR MONEY .

BY USING THREE PICTURES ON THIS PAGE, I HAVE ESSENTIALLY BROKEN IT DOWN INTO SMALLER MORE MANAGEABLE PIECES OF TEXT TO READ. IN TURN, THE AUDIENCES ATTENTION SPAN AND VISUAL REQUIREMENTS HAVE BEEN SEEN TOO.

THIS ARTICLE HIGHLIGHTS MANY EVERY DAY STRUGGLES THAT THE ARTIST FACES. RELATABLE EVENTS SUCH AS PREGNANCY ARE EXPLORED WITHIN THE TEXT. BY IMPLEMENTING RELATABLE THEMES, YOU ARE CONVEYING A MESSAGE THAT SAYS ‘STARS AND ORDINARY PEOPLE ARE SO UNLIKE ON ANOTHER. THE USE OF ANOTHER FULL ON PHOTOGRAPH WOULD BE PROVE USEFUL IN ATTRACTING THE DIE HARD FANS OF THE ARTIST. HEAVILY FEATURING SOMEONE APPEALS TO THOSE WHO SHOW GREAT INTEREST IN WHOEVER IT MAY BE. THEIR FAVOURITE STAR IS BEING EPLORED IN GREAT DETAIL ON A PERSONAL LEVEL.

THIRDLY AND FINALLY, A QUOTATION HAS BEEN USED TO HELP GRAB THE ATTENTION OF READERS. BY ADDING THE DRAMATIC PHRASE TO THE PAGE, I HAVE ENCOURAGED THE AUDIENCE TO READ ON TO FIND OUT WHERE THIS QUOTE STANDS IN RELATION TO THE ARTIST.