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April 13, 2015
Establish your Personal Brand to Stand Out For the Right Reasons
Molly BorchersChancelor Shay
Agenda
• Introductions
• What is a personal brand?
• What is your brand?
• Strategies
• Channels
Introductions
What Is Your Brand?
Strategies
• Develop a plan, then create and maintain a persona
Strategies
Strategies
• Position yourself as an expert
• Become a trusted source of knowledge and information
Strategies
• Create a network of valuable contacts and engage with them
• Make yourself attractive to employers, business partners, etc – and further your career
• Market your projects
Channels: Business Cards
Channels: Email Address
Channels: Personal Website
• Buy yourname.com!
• Pick a quick, simple, memorable statement describing who you are and what you have to offer.
– “My name is Molly Borchers and I am passionate about helping brands communicate complex messages in a way that resonates with their audience”
• Use your website as an online portfolio
• Use a headshot or other professional photo
Channels: Blog
• What blog content should you produce? – Relevant: must be of use to
target audience
– Engaging: let your personality shine! Your content should elicit a reaction / feeling from readers
– Visual: powerful tools that communicate complex ideas quickly
Channels: Blog – Other Forums
Channels: LinkedIn
Channels: SOCIAL MEDIA
Questions
Molly Borchers Sr. Communications Strategist (W)right On Communications [email protected]
Chancelor ShayCommunications Strategist (W)right On Communications [email protected]
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