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Establish Your Personal Brand to Stand Out for the Right Reasons
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April 13, 2015 Establish your Personal Brand to Stand Out For the Right Reasons Molly Borchers Chancelor Shay
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Transcript of Establish Your Personal Brand to Stand Out for the Right Reasons
April 13, 2015
Establish your Personal Brand to Stand Out For the Right Reasons
Molly BorchersChancelor Shay
Agenda
• Introductions
• What is a personal brand?
• What is your brand?
• Strategies
• Channels
Introductions
What Is Your Brand?
Strategies
• Develop a plan, then create and maintain a persona
Strategies
Strategies
• Position yourself as an expert
• Become a trusted source of knowledge and information
Strategies
• Create a network of valuable contacts and engage with them
• Make yourself attractive to employers, business partners, etc – and further your career
• Market your projects
Channels: Business Cards
Channels: Email Address
Channels: Personal Website
• Buy yourname.com!
• Pick a quick, simple, memorable statement describing who you are and what you have to offer.
– “My name is Molly Borchers and I am passionate about helping brands communicate complex messages in a way that resonates with their audience”
• Use your website as an online portfolio
• Use a headshot or other professional photo
Channels: Blog
• What blog content should you produce? – Relevant: must be of use to
target audience
– Engaging: let your personality shine! Your content should elicit a reaction / feeling from readers
– Visual: powerful tools that communicate complex ideas quickly
Channels: Blog – Other Forums
Channels: LinkedIn
Channels: SOCIAL MEDIA
Questions
Molly Borchers Sr. Communications Strategist (W)right On Communications [email protected]
Chancelor ShayCommunications Strategist (W)right On Communications [email protected]
