EMPOWERING FARMERS IN UGANDA

UNDERSTANDING THE CHAIN

HOW TO EMPOWER FARMERS

• SPECIALISATION IN ENTERPRISE• MARKET AWARENESS • CONTROL OVER PRICE DECISION • FARMER PROTECTION POLICY • BRIGDE FARMER TO CONSUMER GAP (GROUP

FORMATION)• ENCOURAGING PUBLIC PRIVATE PARTNERSHIP (P.P.P)• STORAGE OPTIONS• TECH TRANSFER• PROMOTING VALUE ADDITION

VALUE ADDITION

BRITANIA ALLIED INDUSTRIES LIMITED

• TABLE SHOWING EXPENDITURE ON FRESH FRUITS

WEIGHT (KG) PRICE (UGSH)

EXPENDITURE PER YER

MANGOES 5,000,000 500/= 2,500,000,000/=

PINEAPPLES 1,000,000 500/= 500,000,000/=

PASSION FRUIT 800,000 1300/= 1,040,000,000/=

TOMATOES 400,000 700/= 280,000,000/=

4,320,000,000

FRUIT PRODUCTION

Fruit produced DISTRICTS WITH MASSIVE PRODUCTION

APROXIMATED yield (TONES)

MANGOlocal & improved

Kumi, Soroti, Budaka, Pallisa, Bukedea, Rakai, Luweero, West Nile and northern .

1,200,000 Tons

PASSION FRUITlocal purple

Kasese ,Mbale ,Kabale 40,000 Tons

PINEAPPLESmooth cayenne

Iganga, Luweero, Kayunga, Masaka, Mbarara.

540,000 Tons

TOMATOES Mukono, Mpigi, Masaka, Mubende.

200,000 Tons

ORANGE Soroti, Serere, Kumi 750,000 Tons

KEY BENEFITING REGIONS

CHALLENGES MET BY COMPANY

• Seasonality of fruits• Poor quality is delivered • Competition with exporter creates hiking of

market prices.• Specific quality and variety are still low for

bulk processing. • Machinery for refining and extraction of some

fruits i.e. apple, banana.

CHALLENGES MET BY FARMERS• Identification of the correct varieties for

processing• Lack of market information for farmers• Pest and diseases decrease the expected yield• Farmers still have a challenge to form supply

groups which can handle industrial production

• Lack disease free planting material for farmer to grow the required variety

BREAKTHROUGH BY BRITANIA• Decision of setting up an independent fruit

processing plant.• Investing in a 5million dollar state of the art

plant with all modern technologies.• Capacity around 5000 kg of fruit per hr• Fruits- mango, pineapple, passion, tomato and

orange.• Good enough to produce pulp of export

quality

BREAKTHROUGH BY BRITANIA• Linked with biggest net work of fruit growers• Scope includes to involve farmers from all

over Uganda• Ensures the farmers to buy their whole crop • Local varieties will be preferred with technical

modifications through agronomy inputs• Can cater to the regional demand of pulp to

the importing nations

BREAKTHROUGH BY BRITANIA• Will provide the best quality fruits and pulp to

the growing market• Will provide employment to about 1000

Ugandan people• About 75,000 farmers house holds will be

benefited• The environmental friendly technology

through ultramodern water treatment plant

THANK YOU