Email Marketing !
2014 Edition型
Who am I? !
twitter.com/ cspenn/ favorites
Warnings
The Big Picture
MEDIA
MARKETING
SALES
AUDIENCE
LEADS
REVENUE
per $1 spent$40 earned
7 Elements of Email Marketing七
CONTENT
DELIVERY METRICS
LIST PLATFORM
STRATEGY
INTEGRATION
Strategy戦略
StrategyWHAT WHEN
WHERE
Strategy168
HOUR TESTING
There is no single best time to send an email…
!
… or anything else.
StrategyWEEKLY EMAILS
Content内容
ContentRELEVANT
TIMELY TARGETED VALUABLE
ContentWHERE DOES
CONTENT COME FROM?
Content
WEBINAR > BLOG >
CURATION > EMAIL > EBOOK
Mobile: 2011
Mobile: 2014
Content
Content
Content
Content
List名鑑
Building The List
Building The List
Building The List
Building The List
Building The List
Building The List
Platform機関
There is no one best email platform.
!
There is only what you need and what you can afford.
Platform
What features do you need?
Marketing Automation
vs. Email Marketing
Service Provider
Delivery配信
Never Send Crap
Never Spam People
This button will destroy all
your hard work.
Delivery Protocols
SPF SENDER ID
DKIM DMARC
Recipient Behavior
FROM: SUBJECT:
Subject Lines Are
HEADLINES
Test to people who don’t know you
Be consistent with people
who know you
The New White List
Metrics測定
Industry averages are… !
WORTHLESS
Diagnostics
Conversion
ROIEarned - Spent
Spent
Kaizen改善
Integration緒
Email Lists Power Ads
Email Lists Power Ads
Integrated Campaigns結
Integrated Campaigns
Wrapup結論
Blatant Pitch 1 !
http://www.christopherspenn.com /buy-the-marketing-white-belt-book/
Blatant Pitch 2 !
http://www.christopherspenn.com /buy-marketing-red-belt/
See it in Action!
http://cspenn.com/n !
http://www.shiftcomm.com /subscribe
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