Email Marketing !

2014 Edition型

Who am I? !

twitter.com/ cspenn/ favorites

Warnings

The Big Picture

MEDIA

MARKETING

SALES

AUDIENCE

LEADS

REVENUE

per $1 spent$40 earned

7 Elements of Email Marketing七

CONTENT

DELIVERY METRICS

LIST PLATFORM

STRATEGY

INTEGRATION

Strategy戦略

StrategyWHAT WHEN

WHERE

Strategy168

HOUR TESTING

There is no single best time to send an email…

!

… or anything else.

StrategyWEEKLY EMAILS

Content内容

ContentRELEVANT

TIMELY TARGETED VALUABLE

ContentWHERE DOES

CONTENT COME FROM?

Content

WEBINAR > BLOG >

CURATION > EMAIL > EBOOK

Mobile: 2011

Mobile: 2014

Content

Content

Content

Content

List名鑑

Building The List

Building The List

Building The List

Building The List

Building The List

Building The List

Platform機関

There is no one best email platform.

!

There is only what you need and what you can afford.

Platform

What features do you need?

Marketing Automation

vs. Email Marketing

Service Provider

Delivery配信

Never Send Crap

Never Spam People

This button will destroy all

your hard work.

Delivery Protocols

SPF SENDER ID

DKIM DMARC

Recipient Behavior

FROM: SUBJECT:

Subject Lines Are

HEADLINES

Test to people who don’t know you

Be consistent with people

who know you

The New White List

Metrics測定

Industry averages are… !

WORTHLESS

Diagnostics

Conversion

ROIEarned - Spent

Spent

Kaizen改善

Integration緒

Email Lists Power Ads

Email Lists Power Ads

Integrated Campaigns結

Integrated Campaigns

Wrapup結論

Blatant Pitch 1 !

http://www.christopherspenn.com /buy-the-marketing-white-belt-book/

Blatant Pitch 2 !

http://www.christopherspenn.com /buy-marketing-red-belt/

See it in Action!

http://cspenn.com/n !

http://www.shiftcomm.com /subscribe