Email Marketing 2014 Edition

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Email Marketing 2014 Edition

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Email Marketing 2014 Edition

Transcript of Email Marketing 2014 Edition

1. Email Marketing ! 2014 Edition 2. Who am I? ! twitter.com/ cspenn/ favorites 3. Warnings 4. The Big Picture 5. MEDIA AUDIENCE MARKETING LEADS SALES REVENUE 6. $40 earned per $1 spent 7. 7 Elements of Email Marketing 8. STRATEGY CONTENT LIST PLATFORM DELIVERY METRICS INTEGRATION 9. Strategy 10. WHAT WHEN WHERE Strategy 11. 168 HOUR TESTING Strategy 12. There is no single best time to send an email ! or anything else. 13. WEEKLY EMAILS Strategy 14. Content 15. RELEVANT TIMELY TARGETED VALUABLE Content 16. WHERE DOES CONTENT COME FROM? Content 17. WEBINAR > BLOG > CURATION > EMAIL > EBOOK Content 18. Mobile: 2011 19. Mobile: 2014 20. Content 21. Content 22. Content 23. Content 24. List 25. Building The List 26. Building The List 27. Building The List 28. Building The List 29. Building The List 30. Building The List 31. Platform 32. There is no one best email platform. ! There is only what you need and what you can afford. 33. Platform 34. What features do you need? 35. Marketing Automation vs. Email Marketing Service Provider 36. Delivery 37. Never Send Crap 38. Never Spam People 39. This button will destroy all your hard work. 40. SPF SENDER ID DKIM DMARC Delivery Protocols 41. FROM: SUBJECT: Recipient Behavior 42. Subject Lines Are HEADLINES 43. Test to people who dont know you 44. Be consistent with people who know you 45. The New White List 46. Metrics 47. Industry averages are ! WORTHLESS 48. Diagnostics 49. Conversion 50. Earned - Spent Spent ROI 51. Kaizen 52. Integration 53. Email Lists Power Ads 54. Email Lists Power Ads 55. Integrated Campaigns 56. Integrated Campaigns 57. Wrapup 58. Blatant Pitch 1 ! http://www.christopherspenn.com /buy-the-marketing-white-belt-book/ 59. Blatant Pitch 2 ! http://www.christopherspenn.com /buy-marketing-red-belt/ 60. http://cspenn.com/n ! http://www.shiftcomm.com /subscribe See it in Action!