Social MediaA Fad or the Greatest
Innovation “Tool”?
i-7 Summit Series
Chantilly – France
October 14-15, 2010
2 ® 2010 e-storm internationalCredit: Timetogetsocial YouTube
3 ® 2010 e-storm internationalCredit: Espresso – Marta Kagan - @mzkagan
4 ® 2010 e-storm internationalCredit: Espresso – Marta Kagan - @mzkagan
5 ® 2010 e-storm internationalCredit: Espresso – Marta Kagan - @mzkagan
6 ® 2010 e-storm international
7 ® 2010 e-storm international
8 ® 2010 e-storm international
9 ® 2010 e-storm international
Social media is now the number 1 online activity beating
Porn & personal email
Number One Activity Online
10 ® 2010 e-storm international
IS SOCIAL MEDIA - THE MOST
INNOVATIVE
SERVICE
CHANNEL…..
11 ® 2010 e-storm international
TO LISTEN TO
CUSTOMERS?
12 ® 2010 e-storm international
TO ASK QUESTIONS
TO CUSTOMERS?
Credit: Espresso – Marta Kagan - @mzkagan
13 ® 2010 e-storm international
5,000 questions in 2.42mins!!!
Microsoft Xbox
Most Responsive Brand on Twitter
14 ® 2010 e-storm international
IS SOCIAL MEDIA - THE MOST
INNOVATIVE
PRODUCT DEVELOPMENT/MANAGEMENT
CHANNEL?
15 ® 2010 e-storm international
iPhone 4 HAD A PROBLEM – CONSUMERS MADE IT KNOWN!
16 ® 2010 e-storm international
UNITED BROKE A GUITAR…THEY RESPONDED!
17 ® 2010 e-storm international
IS SOCIAL MEDIA - THE MOST
INNOVATIVE
MARKETINGCHANNEL?
18 ® 2010 e-storm international
$6.5 Million?
19 ® 2010 e-storm international
“We saved $250,000 for one launch using social media.”
-- Jeanette Gibson – Head of Social Media
20 ® 2010 e-storm international
21 ® 2010 e-storm international
22 ® 2010 e-storm international
COME MEET THE EXPERTS
Top Related