DR Hbbtv pilot project Thomas Elton Jensen DR Distribution
Streaming manager
Slide 2
DR National Public service broadcaster in Denmark Traditional
free-to-air broadcast: 6 TV channels 22 Radio channels DR Byen
(2006) Copenhagen
Slide 3
Online website: dr.dk #1 media site in Denmark with
>4.000.000 views / month 500.000 views hours/month
Slide 4
DRnu (DR.dk/tv ) Live simulcasting: all tv channels
(geoblocked) On demand : catchup TV 1 month archive+
prerelease
Slide 5
PC, mobile, tablets and Smart-tv??
Slide 6
History 2010+2011: Many different smart tv technologies
Philips, Sony, Yahoo widgets, Samsung Proprietary and special
development for each platform Part of a commercial portal? End user
must install an app from an App store What about open standards?
Youview? Hbbtv => DR hbbtv whitebook
Slide 7
Why HbbTV: Its an open and neutral technology ETSI standard
from july 2010 Nordic standard API (NorDig 28.09.2011) EBU
supported Broadcaster friendly Fast and easy development: ce-html
ect. Enduser: no app install, its part of the tv channel
Slide 8
Hbbtv Pilot 2012 Open public trial Catch-up video on demand
services Similar to service on dr.dkdr.dk Same content, (subset
only 7 days content) More simpel navigation: TV screen and remote
control Same production: metadata+videoformat Same distribution:
streaming servers
Slide 9
Hbbtv technology: Simpel concept: 1) On DRs broadcast TV
channels, metadata is send on the channel, signaling an Hbbtv
services. 2) TV or setup boxes supporting the standard (HBBtv) and
are connected to the internet, will show a red-button icon on the
tv- screen. 3) When the user actives the red-button, the TV
displays a Hbbtv page from drdk with content from dr.dk and on
demand video.
Slide 10
DR nu content on tv, Video 1Mbit, same as pc quality Same QOS
as the internet (buffering ? Etc) Open Hbbtv webpage Content from
drdk TV DR HbbTV webpage Close Hbbtv webpage
Slide 11
DR Pilot: Open trial in 2012 Technical test : DRnu application
on different TVs. Can we develop ONE simple application for all
Hbbtv TVs. No special fix or customization? Interoperability
workshops, how to test? Hbbtv signaling in networks: dvb-t, cabel
etc Video en web quality on the big screen : h264 in 1.3 mbs Web
streaming experience on tv, is buffering ok
Slide 12
DR Pilot: Open trial in 2012 User test : Interviews with a
selected usergroup Ease of use, Navigation with remote control TV
vs web quality Web, hbbtv, mobile?
Slide 13
Project plan December 2011-march 2012 Development of Hbbtv
application launched open pilot 1.3 2012 March-August 2012
Technical test and bug fix Test on different networks: DTT, cabel
etc Test of launcher application, offline page September- 2012 User
test October December 2012 Evaluation : Jan 2013, Trial continues
q1+q2
Slide 14
https://www.youtube.com/watch?v=dlo91qbu74M
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
Slide 20
Slide 21
Slide 22
Slide 23
Slide 24
Slide 25
Slide 26
Technical test, some results: Yes its possible to develop one
application for all Hbbtv Fast development, very easy to make
changes Testing is very difficult: 5 tv sets (legacy models) Minor
bug fix, red button used for rec etc, exit to broadcast signal etc
Problems with H264, hinted for download Offline page in broadcast
didnt work at first, also problem with cookies How to open for
hbbtv on Samsung TV! No official list of hbbtvs in dk Progressive
download does not always wok http byte range request with an open
end, and DRs caching server. Pilot continues: fix caching problem,
New drdk/tv api, internal test of Mpegdash if possible. Evaluation
the need for App-server like Nordijas Fokus on.
Slide 27
User survey: Yes: DR Hbbtv pilot is a success Easy to view a
program you missed on TV TV when you want No need for extra devices
You dont have to connect pc to tv You dont need a PVR But: Must
work every time, its like TV Must be easy to use: what is red
button, how to use fixed point navigation? how to find content :
A-z, search? Premium content, more content!