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Intro..
Mr.Domnick Alfonso- 45 Years
Joined the Hospitality Industry-
UAE
Partnership with Mr.SavioFernandes-1989
After 3 years- Managed on his
own
Locations- 4th
shack, left handside, Benaulim
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Cost Incurred
Setup cost Rs.400000
License Renewal Rs.30000
Panchayat Rs.5000
Excise duty Rs.10000
Sales tax Rs.5000
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Ambience
Modern and Westernized Look
Friendly owners and Staff
Music played from varied artists
No dress code for the staff
Cuisines:
Started- Goan Cuisine
Chinese
Continental
Italian
Indian
Russian
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Marketing
Featured- India Today and
Rough Guide
Leaflets- Supermarkets and
General Stores(Benaulim)
Leaflets-Black and white
Signboards
Every Thursday- One Man
Band Show
Night Parties
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Obstacles
Visa period reduced to 3 months
Increase in the chartered flights
Lamani disturbance
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Procedure
Fill an application form
Lottery method
Interested parties- give 3-5 applications
Opposed by the shack owners
Re-arrangement
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Average customers per day
Rs.150
Average spending of
Foreigners- Rs.1000-Rs.3000
Goans Rs. 500-Rs.800
Price- increases by 5%-10%
every year
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Leads
Month 2007 2008 2009 2010
November 3200 persons 3150 persons 3360 persons 3300 persons
December 5000 persons 4980 persons 5120 persons 5100 persons
January 4890 persons 4960 persons 4780 persons 4800 persons
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Salary Structure of the Employees
No. ofemployees Job Title Salary per month (In
Rupees)
6 Waiters 3500 4000
3 Cooks ( Goan, tandoori, experts) 10,000 12,000
3 Helpers 4000 5000
1 Dish washers 5000 6000
1 Bartender 4000 5000
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Competitors
Johncys
Proximity
Quick Service
Domnicks- Slow Service
Less No. of employees
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Future Plan
Secondary Business
Car Rental
Bar and Restaurant(
Residence)
Planning- To open a
Restaurant in the village
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Opportunity
New Clientele
Aggressive Marketing
Diversification
Threat
Competition
Visa Renewal
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Problem
Domnicks Beach Shack is finding it difficult
to increase its stagnated customer base
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Causes
Competition
Johncys Beach Shack
No aggressive Marketing
Service
Slow
Facilities provided are lesser
compared to others
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Flyers -local dailies like Herald
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Ads- Viva Goa
Attracting the Goan Crow
Facilities
Play station and other gaming
options for the kids
Wifi Facility
Water Sports
Parasailing
Banana boat rides
Jet Ski rides
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Thank you
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