Domnick’s Beach Shack

8/2/2019 Domnicks Beach Shack

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Intro..

Mr.Domnick Alfonso- 45 Years

Joined the Hospitality Industry-

UAE

Partnership with Mr.SavioFernandes-1989

After 3 years- Managed on his

own

Locations- 4th

shack, left handside, Benaulim


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Cost Incurred

Setup cost Rs.400000

License Renewal Rs.30000

Panchayat Rs.5000

Excise duty Rs.10000

Sales tax Rs.5000


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Ambience

Modern and Westernized Look

Friendly owners and Staff

Music played from varied artists

No dress code for the staff

Cuisines:

Started- Goan Cuisine

Chinese

Continental

Italian

Indian

Russian


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Marketing

Featured- India Today and

Rough Guide

Leaflets- Supermarkets and

General Stores(Benaulim)

Leaflets-Black and white

Signboards

Every Thursday- One Man

Band Show

Night Parties


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Obstacles

Visa period reduced to 3 months

Increase in the chartered flights

Lamani disturbance


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Procedure

Fill an application form

Lottery method

Interested parties- give 3-5 applications

Opposed by the shack owners

Re-arrangement


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Average customers per day

Rs.150

Average spending of

Foreigners- Rs.1000-Rs.3000

Goans Rs. 500-Rs.800

Price- increases by 5%-10%

every year


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Leads

Month 2007 2008 2009 2010

November 3200 persons 3150 persons 3360 persons 3300 persons

December 5000 persons 4980 persons 5120 persons 5100 persons

January 4890 persons 4960 persons 4780 persons 4800 persons


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Salary Structure of the Employees

No. ofemployees Job Title Salary per month (In

Rupees)

6 Waiters 3500 4000

3 Cooks ( Goan, tandoori, experts) 10,000 12,000

3 Helpers 4000 5000

1 Dish washers 5000 6000

1 Bartender 4000 5000


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Competitors

Johncys

Proximity

Quick Service

Domnicks- Slow Service

Less No. of employees


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Future Plan

Secondary Business

Car Rental

Bar and Restaurant(

Residence)

Planning- To open a

Restaurant in the village


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Opportunity

New Clientele

Aggressive Marketing

Diversification

Threat

Competition

Visa Renewal


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Problem

Domnicks Beach Shack is finding it difficult

to increase its stagnated customer base


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Causes

Competition

Johncys Beach Shack

No aggressive Marketing

Service

Slow

Facilities provided are lesser

compared to others


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Flyers -local dailies like Herald


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Ads- Viva Goa

Attracting the Goan Crow

Facilities

Play station and other gaming

options for the kids

Wifi Facility

Water Sports

Parasailing

Banana boat rides

Jet Ski rides


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Thank you

Domnick’s Beach Shack

Documents

Transcript of Domnick’s Beach Shack