The Teaching Sells
20-Step
Process for Building
an Online Business
by BRIAN CLARK and SONIA SIMONE
www.TeachingSells.com
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The 20-Step Roadmap to a Successful
Online Business
Teaching Sells is as comprehensive as a college-level course in the online
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This is about building your online business, with step-by-step guidance …
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© 2012 Copyblogger Media www.TeachingSells.com
Teaching Sells 20-Step ProcessDesigning Your Course
11. UnderstandKey Concepts
2. Choose In-Demand
Subject
3. Uniquely Position Your
O!er
4. Create a Learner or
Buyer Profile
5. IdentifyLearner
6. DevelopLearning
Objectives
Developing Content4
9. Research Source Material
10. IdentifyPotentialActivities
11. Identify Course Topic
Areas
12. Develop Curriculum
Launching & Marketing5
16. Launch Strategy
17. ProspectMarketing
System
18. Joint Ventures For
Launch
19. Community Development
20. Ongoing Marketing
Test With MVP3
8. Test with a“Minimum Viable
Product”
Build Your Site
15. BuildMembership Site
Multimedia Content
13. SelectMedia
14. DevelopIntroductory
Content
Ten Business Models2
7. Tie Objectives to Business Model
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1. Understand key concepts
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2. Choose an in-demand subject
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3. Uniquely position your offer
Also critical is differentiating yourself with unique positioning in the
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Whether you think about it as a USP or a purple cow, you must stand apart
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6. Develop learning objectives
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7. Tie learning objectives to a business model
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8. Test your concept with a “Minimum Viable Product”
Once you understand your buyers, their learning needs, and your business
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9. Research and identify content source material for
your full site
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10. Identify potential activities and exercises
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11. Identify course topic areas
Now that you know what people are actually trying to achieve and become,
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12. Develop course curriculum
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13. Select media formats for initial content
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14. Develop introductory content
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elements that attract and hold attention while engaging learners at both
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15. Build membership site
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16. Launch strategy and offer
7KLV�LV�WKH�WLPH�WR�SODQ�KRZ�\RX¶OO�LQWURGXFH�\RXU�VLWH�WR�WKH�ZRUOG��:KDW¶V�the most effective selling strategy to launch your site and convert prospects
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$PD]LQJO\��WKH�UHVHDUFK�\RX¶YH�DOUHDG\�GRQH�RQ�OHDUQHU�EHQH¿WV�FDQ�be directly applied to your sales materials for the launch – and ongoing
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17. Prospect marketing system
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18. Joint ventures for launch
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19. Community development
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20. Ongoing marketing
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