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Doit marketing doitmarketing 20 Step online business roadmap from Teaching Sells. More free resources online @ http://www.doitmarketing.com

Transcript of Doit marketing doitmarketing-rm

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The Teaching Sells

20-Step

Process for Building

an Online Business

by BRIAN CLARK and SONIA SIMONE

www.TeachingSells.com

By Copyblogger Media

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You may distribute this document freely, and/or bundle it as a

free bonus with other products, as long as it is left completely

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The 20-Step Roadmap to a Successful

Online Business

Teaching Sells is as comprehensive as a college-level course in the online

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This is about building your online business, with step-by-step guidance …

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2Q�WKH�QH[W�SDJH�LV�D�GLDJUDP�RI�WKH����VWHSV�\RX¶OO�FRPSOHWH�WR�PDNH�your online business happen (and detailed descriptions follow the graphical

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© 2012 Copyblogger Media www.TeachingSells.com

Teaching Sells 20-Step ProcessDesigning Your Course

11. UnderstandKey Concepts

2. Choose In-Demand

Subject

3. Uniquely Position Your

O!er

4. Create a Learner or

Buyer Profile

5. IdentifyLearner

6. DevelopLearning

Objectives

Developing Content4

9. Research Source Material

10. IdentifyPotentialActivities

11. Identify Course Topic

Areas

12. Develop Curriculum

Launching & Marketing5

16. Launch Strategy

17. ProspectMarketing

System

18. Joint Ventures For

Launch

19. Community Development

20. Ongoing Marketing

Test With MVP3

8. Test with a“Minimum Viable

Product”

Build Your Site

15. BuildMembership Site

Multimedia Content

13. SelectMedia

14. DevelopIntroductory

Content

Ten Business Models2

7. Tie Objectives to Business Model

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1. Understand key concepts

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2. Choose an in-demand subject

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3. Uniquely position your offer

Also critical is differentiating yourself with unique positioning in the

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Whether you think about it as a USP or a purple cow, you must stand apart

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6. Develop learning objectives

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7. Tie learning objectives to a business model

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8. Test your concept with a “Minimum Viable Product”

Once you understand your buyers, their learning needs, and your business

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9. Research and identify content source material for

your full site

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10. Identify potential activities and exercises

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11. Identify course topic areas

Now that you know what people are actually trying to achieve and become,

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12. Develop course curriculum

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13. Select media formats for initial content

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14. Develop introductory content

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elements that attract and hold attention while engaging learners at both

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15. Build membership site

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16. Launch strategy and offer

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17. Prospect marketing system

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18. Joint ventures for launch

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19. Community development

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20. Ongoing marketing

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