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WEN MCHTE ICH ERREICHEN?
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Y O U T U B EStandard bei Online Video
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A L W AY S # L I K E A G I R L
H T T P S : / / Y O U T U . B E / X J J Q B J W Y D T S
https://youtu.be/XjJQBjWYDTs
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
EARNED MEDIA
PAID MEDIA
OWNED MEDIA
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
WER MAG VIDEO ADS?B I T T E H N D E H O C H
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
YOUTUBE PREROLLS6 S E C O N D S O F C R E AT I V E A D V E R T I S I N G
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
B U R G E R K I N G S U P E R TA R G E T E D P R E R O L L S
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
U N S K I P PA B L E G E I C O
H T T P S : / / Y O U T U . B E / PA _ A N 6 L C W T C
https://youtu.be/PA_An6LcWtc
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
FACEBOOK VIDEOSTA R G E T I N G O N S T E R O I D S
BEI YOUTUBE WIRD DIE AD VOR DAS VIDEO GESCHALTET, DAS DU
SEHEN WILLST.
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
BEI FACEBOOK IST DIE AD DAS VIDEO, DAS DU SEHEN WILLST.
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
B O O S T F A C E B O O K V I D E O C O N T E N T
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
VIDEO BANNERL E T S C H A N G E T H E B A D R E P U TAT I O N
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
V I D E O B A N N E R
JUST DON T DO IT , OK ?
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
A P P L E C R A M P E D S PA C E B A N N E R
H T T P S : / / Y O U T U . B E / S 6 A I O A F F G O 8
https://youtu.be/s6aiOaFfGo8
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
S T R I D E S R I D I C U L O U S LY L O N G - L A S T I N G B A N N E R A D
H T T P S : / / V I M E O . C O M / 4 0 8 8 7 0 5 2
https://vimeo.com/40887052
VIDEO BANNERD O S A N D D O N T S
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
DO
Video an Format anpassen
Aufmerksamkeit von Sekunde 0 an
Ohne Ton auch wirksam
Call-To-Action
DONT
ALLES N ICHT , WAS DA DRBEN STEHT
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
DIE PERFEKTE VIDEO-STRATEGIE
1 4 . J U L I 2 0 1 6
W E R B E P L A N U N G S U M M I T 2 0 1 6
VIDEO STRATEGIEA U F B A U
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
ZIELE
ZIELE DEFINIERENV I D E O M A R K E T I N G S T R AT E G I E
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
B R A N D I N G S E R V I C E C O N V E R S I O N S
A W A R E N E S S A N D E R E S
OHNE ZIEL IST ES KEINE STRATEGIE!
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
VIDEO STRATEGIEA U F B A U
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KPIS
ZIELE
VIEWS
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
AVERAGE VIEW TIME
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ENGAGEMENT
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FOLLOWER
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
CONVERSIONS
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
VIDEO STRATEGIEA U F B A U
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
STRATEGIE
KPIS
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WIE HOLE ICH MEINE PERSONA PERFEKT AB?
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
KAMPAGNEN-VIDEO
IMAGE
OWNED
EARNED
PAID
PRODUKT(-NUTZEN)
HRHOW-TO CSR
WEBSITEYOUTUBE
FACEBOOKINSTAGRAM
H A H N A L W AY S
M A N A H M E N
M E D I A P L A N
M A N A H M E N
M E D I A P L A N
SNAPCHAT
MAN KANN MIT (FAST) JEDEM BUDGET WAS MACHEN!
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
BIG BUDGET
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# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
O L D S P I C E G U Y
H T T P S : / / Y O U T U . B E / O W G Y K V B F G U E
https://youtu.be/owGykVbfgUE
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
O L D S P I C E G U Y R E S P O N S E V I D E O S
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
O L D S P I C E G U Y R E S P O N D V I D E O
H T T P S : / / Y O U T U . B E / G P L G 9 E Z 4 L 1 W
https://youtu.be/GPlg9ez4L1w
SMALL BUDGET
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
S A R D I N I E N
H T T P S : / / W W W. F A C E B O O K . C O M /A M A Z I N G .V V O R L D / V I D E O S / 1 7 3 7 0 1 3 0 7 3 1 7 9 8 4 5
https://www.facebook.com/Amazing.VVorld/videos/1737013073179845
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
G A R T E L N
H T T P S : / / Y O U T U . B E / G 8 K R T K P V G U 8
https://youtu.be/G8krTkPvGu8
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
G A R T E L N Y O U T U B E C H A N N E L
KAMPAGNEN VIDEOS
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
B I K E - S T E A L I N G C H A M P I O N S H I P S
H T T P S : / / Y O U T U . B E / -Y T F I P _ C O 0 U
https://youtu.be/-yTFiP_co0U
VIDEO STRATEGIEA U F B A U
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
PRODUKTION
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VIDEO GUIDELINES FESTLEGEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
VIDEO GUIDELINES FESTLEGENV I D E O M A R K E T I N G S T R AT E G I E
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
L O G O /W A S S E R Z E I C H E N
F A R B E N /S C H R I F TA R T E N
I N T R O /A B B I N D E R
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K A N A L !
PRODUKTIONSABLAUF
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
P R O D U K T I O N S P L A N K O N Z E P T I O N D R E H B U C H /S T O R Y B O A R D
S H O O T I N G P O S T P R O D U C T I O N B O O S T I N G
PRODUKTIONSABLAUFV I D E O M A R K E T I N G S T R AT E G I E
P U B L I S H I N G
VIDEO-PRINZIPIEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
EMOTION
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
K L E E N E X : S O M E O N E N E E D S O N E
H T T P S : / / Y O U T U . B E / Y H H 6 O Q L 9 Z 5 K
https://youtu.be/YHH6oQl9z5k
KEEP IT SIMPLE
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
2 5 - Z E I C H E N - P I T C H
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
B B C 2 : F E E D I N G A F A R T I N G W O M B AT
H T T P S : / / Y O U T U . B E / 6 G U I S U U 6 X Z O
https://youtu.be/6GUisuU6xzo
DENK AN DAS PUBLIKUM
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
BEACHTE DAS MEDIUM
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
SPIELREGELNS O C I A L V I D E O P L AT F O R M S
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
YOUTUBE FACEBOOK INSTAGRAM SNAPCHAT
ENTDECKEN SUCHE ODER CHANNEL-ABOIN-STREAM ODER
VIDEO ADIN-STREAM ODER
VIDEO ADCHAT ODER
STORY
FORMAT QUERFORMAT BELIEBIG (QUADRATISCH) HOCHFORMAT
TON JA UNTERTITEL OPTIONALMUSS OHNE TON FUNKTIONIEREN
MUSS OHNE TON FUNKTIONIEREN JA
LEBENSDAUER LANGE TAGE STUNDEN SEKUNDEN
KONSUM MULTI-DEVICE HAUPTSCHLICH MOBIL NUR MOBIL NUR MOBIL
ADJEKTIVE UNTERHALTEND ODER HILFREICHSHAREABLE /
ENGAGING HOCHGLNZEND AUTHENTISCH
VIDEO STRATEGIEA U F B A U
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
ANALYSE
PRODUKTION
STRATEGIE
KPIS
ZIELE
RETURN ON INVESTMENT
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
TRACKING
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
MESSBARKEIT FR EINZELNE MANAHMEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
BESSER: VERNDERUNG IN ZEITRUMEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
RETURN ON EFFORT
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
SELBER MACHEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
MIT AGENTUR ZUSAMMENARBEITEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
ALLES DAZWISCHEN
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
KANN ICH MIR VIDEO MARKETING LEISTEN?
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
KANN ICH MIR LEISTEN, VIDEO MARKETING NICHT ZU MACHEN?
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
IN A NUTSHELL
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
DIE PERFEKTE VIDEO STRATEGIE HAST DU DANN, WENN
DEINE PERSONA DEIN VIDEO KONSUMIERT,
DAMIT INTERAGIERT UND SICH AUF DAS NCHSTE
VIDEO FREUT.
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
# W P S U M M I T 1 6 @ R H O P S Y @ L A N Z E L O T 1 3
PAUL LANZERSTORFER@ L A N Z E L O T 1 3
ROBERT BOGNER@ R H O P S Y I N DE
N PAUSEN
ANSPRECHBAR
!
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