DESIGNING FOR
MOBILE
NIKHIL J DESHPANDE
Nikhil DeshpandeDigital Strategy Director, GeorgiaGov
www.synerzip.com
MOBILE IS NOT THE FUTURE
NIKHIL J DESHPANDE
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“It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences”
Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of BagCheck
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THE MOBILE LANDSCAPE
Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/www.synerzip.com
THE MOBILE LANDSCAPE
371K babies born every day
Source: Luke Wroblewski - http://www.lukew.com/ff/
378K iPhones sold every day
562K iOS devices
900K Activations
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THE MOBILE LANDSCAPE
52% of US laptop owners own a smart phone
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
THE MOBILE LANDSCAPE
31% of US smart phone owners own a tablet
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
THE MOBILE LANDSCAPE
13% of Americans own laptop, tablet and
smartphoneSource: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
THE MOBILE LANDSCAPE
Source: Nielsen
Average time spent on Facebook is 6.42
hours/daywww.synerzip.com
THE MOBILE LANDSCAPE
Source: Nielsen
75%
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THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
MOBILE IS HERENIKHIL J DESHPANDE
www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
MOBILE WEBSITES
m.yourcompany.com
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MOBILE WEBSITES
“When people access sites using mobile devices, their measured
usability is much higher for mobile sites than for full sites.”
- Jacob Neilson
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RESPONSIVE DESIGN
Source: Ethan Marcotte- http://www.ethanmarcotte.com
A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte
Ethan MarcotteWeb Designer/Developer, Speaker, Author
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RESPONSIVE DESIGN
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FLEXIBLE LAYOUTS
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FLEXIBLE LAYOUTS
Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com
FLEXIBLE LAYOUTS
Source: A List Apart- http://www.alistapart.com www.synerzip.com
BREAKPOINTS
Source: A List Apart- http://www.alistapart.com www.synerzip.com
FLEXIBLE LAYOUTS
Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com
MEDIA QUERIES
Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com
RESPONSIVE DESIGN
www.synerzip.com
MOBILE APPLICATIONS
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MOBILE APPLICATIONS
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THE DECISION POINT
Native App vs. Mobile Web
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
10 QUESTIONS CHECKLIST
Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
1. SMART PHONE FUNCTIONALITY
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2. PERSONALIZATION
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3. COMPLEXITY
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4. BUDGET
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5. MONETIZING
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6. SEO
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7. APP STORE APPROVAL
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8. DATA TRANSFER
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9. UPDATE FREQUENCY
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10. ACCESSIBILITY
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Software product development partner for small/mid-sized technology companies
• Exclusive focus on small/mid-sized technology companies, typically venture-backed companies in growth phase
• By definition, all Synerzip work is the IP of its respective clients• Deep experience in full SDLC – design, dev, QA/testing, deployment
Dedicated team of high caliber software professionals for each client
• Seamlessly extends client’s local team, offering full transparency• Stable teams with very low turn-over• NOT just “staff augmentation”, but provide full mgmt support
Actually reduces risk of development/delivery
• Experienced team - uses appropriate level of engineering discipline• Practices Agile development – responsive, yet disciplined
Reduces cost – dual-shore team, 50% cost advantage
Offers long term flexibility – allows (facilitates) taking offshore team captive – aka “BOT” option
Synerzip in a Nut-shell
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Our Clients
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6868
Call Us for a Free Consultation!
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Hemant Elhence [email protected]
469.322.0349
Thanks!