DESIGN TRENDTEST DRIVE

DESIGN TREND

PATTERNThe Momentum Logo was reimagined using a pattern of a single shape. The shape is a squared-off version of the rectangle that makes up Momentum’s current logo.

DESIGN TREND

PATTERNHere is a collection of items that the secondary pattern logo, along with the primary logo, might be applied to. The complete stationery suite is dominated by black and white highlighted by the color of the two logos.

DESIGN TREND

HIGHCONTRASTHigh contrast is a trend that many companies are using and will continue to use in 2014. The higher the contrast amongst colors, the more they seem to ‘pop’ off the product. Specifically, black and white often evokes a sense of class and elegance.

DESIGN TREND

FLATFlat design has been trending for quite a while now and it isn’t slowing down anytime soon. The use of flat and minimal designs used in user interface and web design has really taken off. Here is a reimagining of Momentum’s Android and iPhone app with the use of flat icons and navigation.

DESIGN TREND

KRAFTUsing kraft paper or the appearance of kraft paper is another trend that has risen in recent years. The material is great for giving a product a homemade feel. Logos of any color can be seen easily due to the contrast of the kraft paper.