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© 2016 BA Convention 2
Disruptive forces are impacting industries across all aspects
Inside the
industry
Outside the
industry
Customer
Empowerment
Ongoing Industry
Convergence
Subdued
Economic
Outlook
Expanded
Regulation
Digitization
Emerging New
Entrants
Continued
Consolidation
Structural
Change
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© 2016 BA Convention 3
People First: The Primacy of People in the Digital Age
Intelligent
Automation
Liquid
Workforce
Platform
Economy
Predictable
Disruption
Digital
Trust
Five technology trends fueled by the people first principle and that are
essential to business success in the digital economy.
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© 2016 BA Convention 4
Business Analysis is at the core of the evolving “New World”
Business Analysts have an “Opportunity of a Lifetime” to propel themselves into the heart of the
transformation in every industry
BusinessAnalysis
Deliver
Innovative
Projects
New age
Pre-Sale
Solutions
Vision for a
modern &
relevant
Brand
Facilitate
Value
Adds from
Adjacencies
Product &
Services
Innovation
Deep
Engagement with
the Digital World
BA as a FacilitatorBAs need to develop a deep
understanding of their eco-system and
build networks that facilitate innovative
solutions from outside the industryBA as an AdvisorA trusted advisor relationship is to be built
on a reliable track record and ability to
decipher new situations
BA as a Value GeneratorWith critical thinking, BAs are well equipped to
focus on structuring solutions, shape
requirements and ensure high quality value
delivery.
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2
3
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© 2016 BA Convention 5
A “human-centered” approach to integrating people needs with
business needs and technical possibilities
Technologyfeasibility
Businessviability
Human valuesdesirability
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© 2016 BA Convention 6
• Requirement Elicitation
• Gap Analysis
• Solution shape
• Functional Documentation
• Solution Validation
Current techniques used – examples
Requirement Workshops Stakeholder Interviews Decision Trees UML diagrams
1. BA as a Value Generator
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© 2016 BA Convention 7
High Impact Value Generation with Design Thinking
Business BenefitsBusiness Model Canvas
Shared Understanding of
Strategic Linkages
Increased Speed and
Agility
Centered around Value
Proposition
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© 2016 BA Convention 8
2. BA as an Advisor
Business Process MappingMarket Surveys Industry Models & KPIsAnalytical Models
• Market analysis
• Strategic Insights
• Customer Behavior
• Technology based
differentiation
• Requirements
Current techniques used – Examples
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© 2016 BA Convention 9
High Impact Advisory with Design Thinking
Business BenefitsPersona Creation
Interview for Empathy
Deep Understanding of User’s
Emotional Needs
Deliver Unstated Needs
High Adoption of Solution
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© 2016 BA Convention 10
High-impact Advisory with Design Thinking
Business BenefitsPrototyping
Early Indication of what Works
High Ownership of Solution
Requirements Refined and
Chiseled to real Needs
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© 2016 BA Convention 11
3. BA as an Facilitator
Brainstorming Focus Groups SWOT Analysis Document AnalysisInterviews
• Collate SME inputs
• Moderate discussions
• Generate consensus of
requirements
• Bolt on adjacencies =
Customer & Industries
Current techniques used – Examples
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© 2016 BA Convention 12
Clients procure IT services in a Bimodal context
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© 2016 BA Convention 13
High-impact Facilitation with Design Thinking
Creative Reframing
How might we improve the traffic situation in
Bengaluru?
Why
How
Why-How laddering
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© 2016 BA Convention 14
High-impact Facilitation with Design Thinking
Business Benefits
Customer Journey Territory Mapping
Deep understanding of
requirements
Product / Service Quality
uplift
High probability of Success360O View of Business
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© 2016 BA Convention 16
Design Thinking - EMBRACE
At 1% of the cost
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