Design Thinking - BA Convention · 2 Click to edit Master text styles © 2016 BA Convention 2...

© 2016 BA Convention

Design Thinking -

A Breakthrough in Business Analysis

Ruhi RanjanAccenture

2

Click to edit Master text styles

© 2016 BA Convention 2

Disruptive forces are impacting industries across all aspects

Inside the

industry

Outside the

industry

Customer

Empowerment

Ongoing Industry

Convergence

Subdued

Economic

Outlook

Expanded

Regulation

Digitization

Emerging New

Entrants

Continued

Consolidation

Structural

Change

3



People First: The Primacy of People in the Digital Age

Intelligent

Automation

Liquid

Workforce

Platform

Economy

Predictable

Disruption

Digital

Trust

Five technology trends fueled by the people first principle and that are

essential to business success in the digital economy.

4



Business Analysis is at the core of the evolving “New World”

Business Analysts have an “Opportunity of a Lifetime” to propel themselves into the heart of the

transformation in every industry

BusinessAnalysis

Deliver

Innovative

Projects

New age

Pre-Sale

Solutions

Vision for a

modern &

relevant

Brand

Facilitate

Value

Adds from

Adjacencies

Product &

Services

Innovation

Deep

Engagement with

the Digital World

BA as a FacilitatorBAs need to develop a deep

understanding of their eco-system and

build networks that facilitate innovative

solutions from outside the industryBA as an AdvisorA trusted advisor relationship is to be built

on a reliable track record and ability to

decipher new situations

BA as a Value GeneratorWith critical thinking, BAs are well equipped to

focus on structuring solutions, shape

requirements and ensure high quality value

delivery.

1

2

3

5



A “human-centered” approach to integrating people needs with

business needs and technical possibilities

Technologyfeasibility

Businessviability

Human valuesdesirability

6



• Requirement Elicitation

• Gap Analysis

• Solution shape

• Functional Documentation

• Solution Validation

Current techniques used – examples

Requirement Workshops Stakeholder Interviews Decision Trees UML diagrams

1. BA as a Value Generator

7



High Impact Value Generation with Design Thinking

Business BenefitsBusiness Model Canvas

Shared Understanding of

Strategic Linkages

Increased Speed and

Agility

Centered around Value

Proposition

8



2. BA as an Advisor

Business Process MappingMarket Surveys Industry Models & KPIsAnalytical Models

• Market analysis

• Strategic Insights

• Customer Behavior

• Technology based

differentiation

• Requirements

Current techniques used – Examples

9



High Impact Advisory with Design Thinking

Business BenefitsPersona Creation

Interview for Empathy

Deep Understanding of User’s

Emotional Needs

Deliver Unstated Needs

High Adoption of Solution

10



High-impact Advisory with Design Thinking

Business BenefitsPrototyping

Early Indication of what Works

High Ownership of Solution

Requirements Refined and

Chiseled to real Needs

11



3. BA as an Facilitator

Brainstorming Focus Groups SWOT Analysis Document AnalysisInterviews

• Collate SME inputs

• Moderate discussions

• Generate consensus of

requirements

• Bolt on adjacencies =

Customer & Industries

Current techniques used – Examples

12



Clients procure IT services in a Bimodal context

13



High-impact Facilitation with Design Thinking

Creative Reframing

How might we improve the traffic situation in

Bengaluru?

Why

How

Why-How laddering

14



High-impact Facilitation with Design Thinking

Business Benefits

Customer Journey Territory Mapping

Deep understanding of

requirements

Product / Service Quality

uplift

High probability of Success360O View of Business

15



Design Thinking for Bankers

ABS FaceMe

16



Design Thinking - EMBRACE

At 1% of the cost

Learn more. www.baconvention.com


Thank You!

Design Thinking - BA Convention · 2 Click to edit Master text styles © 2016 BA Convention 2...

Documents

Transcript of Design Thinking - BA Convention · 2 Click to edit Master text styles © 2016 BA Convention 2...