Delivering Effective Data Quality and
Stewardship
Ina Felsheim EIM Solution Management
copy 2013 SAP AG All rights reserved 2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP SAP has no obligation to pursue any course of business outlined in this
document or any related presentation or to develop or release any functionality mentioned therein This
document or any related presentation and SAPs strategy and possible future developments products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice The information in this document is not a commitment promise or legal
obligation to deliver any material code or functionality This document is provided without a warranty of any
kind either express or implied including but not limited to the implied warranties of merchantability fitness
for a particular purpose or non-infringement This document is for informational purposes and may not be
incorporated into a contract SAP assumes no responsibility for errors or omissions in this document except
if such damages were caused by SAPacutes willful misconduct or gross negligence
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations Readers are cautioned not to place undue reliance on these forward-
looking statements which speak only as of their dates and they should not be relied upon in making
purchasing decisions
Legal disclaimer
copy 2012 SAP AG All rights reserved 3
Example Constant vigilance is necessary for effective
information governance
bull Source The Colbert
Report
bull Start 220
bull End 325
bull httpwwwcolbertnationco
mthe-colbert-report-
videos182555january-15-
2007bears---balls---gas
copy 2013 SAP AG All rights reserved 8
SAP EIM Solutions Proven and Trusted Powering the worldrsquos leading global organizations with trusted information
103 Growth of SAP Information Steward YoY in 2012
11000+ SAP EIM customers world wide
800+ New SAP Data Services Customers in 2012
80 SAP master data projects also include SAP Data Services
copy 2013 SAP AG All rights reserved 9
SAP Information Management Solutions Run Better with complete and accurate information
Information Lifecycle
Management
Before After
Data Quality
Management
Master Data
Management
Content
Management Enterprise
Modeling
Data
Integration
GOVERN
SAP Data
Services Access integrate
cleanse match and
enhance data
SAP Sybase
PowerDesigner Model data across the
enterprise
SAP NW Information
Lifecycle Management Manage entire lifecycle of
information
SAP Information
Steward Profile monitor quality
metadata mgmt track
business impact
SAP Extended ECM
by OpenText Native access to relevant
information in SAP
Business Suite
SAP Master Data
Governance Centrally create maintain
and replicate master data
Get Clean Stay Clean
Model
copy 2013 SAP AG All rights reserved 10
SAP Provides Your One-Stop Solution Architect and Map Integration Data Quality Text Analytics and Stewardship
Information Platform Services
SAP BusinessObjects BI platform
SAP Data Services
SAP Information Steward
Data Steward
Data Analyst IT Developer
IT
Administrator
Data
Integration
Data
Profiling
Data
Quality Text
Analytics
SA
P S
ybase P
ow
erD
esig
ner
IT Architect
Metadata
Management
Architect
and Map
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP SAP has no obligation to pursue any course of business outlined in this
document or any related presentation or to develop or release any functionality mentioned therein This
document or any related presentation and SAPs strategy and possible future developments products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice The information in this document is not a commitment promise or legal
obligation to deliver any material code or functionality This document is provided without a warranty of any
kind either express or implied including but not limited to the implied warranties of merchantability fitness
for a particular purpose or non-infringement This document is for informational purposes and may not be
incorporated into a contract SAP assumes no responsibility for errors or omissions in this document except
if such damages were caused by SAPacutes willful misconduct or gross negligence
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations Readers are cautioned not to place undue reliance on these forward-
looking statements which speak only as of their dates and they should not be relied upon in making
purchasing decisions
Legal disclaimer
copy 2012 SAP AG All rights reserved 3
Example Constant vigilance is necessary for effective
information governance
bull Source The Colbert
Report
bull Start 220
bull End 325
bull httpwwwcolbertnationco
mthe-colbert-report-
videos182555january-15-
2007bears---balls---gas
copy 2013 SAP AG All rights reserved 8
SAP EIM Solutions Proven and Trusted Powering the worldrsquos leading global organizations with trusted information
103 Growth of SAP Information Steward YoY in 2012
11000+ SAP EIM customers world wide
800+ New SAP Data Services Customers in 2012
80 SAP master data projects also include SAP Data Services
copy 2013 SAP AG All rights reserved 9
SAP Information Management Solutions Run Better with complete and accurate information
Information Lifecycle
Management
Before After
Data Quality
Management
Master Data
Management
Content
Management Enterprise
Modeling
Data
Integration
GOVERN
SAP Data
Services Access integrate
cleanse match and
enhance data
SAP Sybase
PowerDesigner Model data across the
enterprise
SAP NW Information
Lifecycle Management Manage entire lifecycle of
information
SAP Information
Steward Profile monitor quality
metadata mgmt track
business impact
SAP Extended ECM
by OpenText Native access to relevant
information in SAP
Business Suite
SAP Master Data
Governance Centrally create maintain
and replicate master data
Get Clean Stay Clean
Model
copy 2013 SAP AG All rights reserved 10
SAP Provides Your One-Stop Solution Architect and Map Integration Data Quality Text Analytics and Stewardship
Information Platform Services
SAP BusinessObjects BI platform
SAP Data Services
SAP Information Steward
Data Steward
Data Analyst IT Developer
IT
Administrator
Data
Integration
Data
Profiling
Data
Quality Text
Analytics
SA
P S
ybase P
ow
erD
esig
ner
IT Architect
Metadata
Management
Architect
and Map
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2012 SAP AG All rights reserved 3
Example Constant vigilance is necessary for effective
information governance
bull Source The Colbert
Report
bull Start 220
bull End 325
bull httpwwwcolbertnationco
mthe-colbert-report-
videos182555january-15-
2007bears---balls---gas
copy 2013 SAP AG All rights reserved 8
SAP EIM Solutions Proven and Trusted Powering the worldrsquos leading global organizations with trusted information
103 Growth of SAP Information Steward YoY in 2012
11000+ SAP EIM customers world wide
800+ New SAP Data Services Customers in 2012
80 SAP master data projects also include SAP Data Services
copy 2013 SAP AG All rights reserved 9
SAP Information Management Solutions Run Better with complete and accurate information
Information Lifecycle
Management
Before After
Data Quality
Management
Master Data
Management
Content
Management Enterprise
Modeling
Data
Integration
GOVERN
SAP Data
Services Access integrate
cleanse match and
enhance data
SAP Sybase
PowerDesigner Model data across the
enterprise
SAP NW Information
Lifecycle Management Manage entire lifecycle of
information
SAP Information
Steward Profile monitor quality
metadata mgmt track
business impact
SAP Extended ECM
by OpenText Native access to relevant
information in SAP
Business Suite
SAP Master Data
Governance Centrally create maintain
and replicate master data
Get Clean Stay Clean
Model
copy 2013 SAP AG All rights reserved 10
SAP Provides Your One-Stop Solution Architect and Map Integration Data Quality Text Analytics and Stewardship
Information Platform Services
SAP BusinessObjects BI platform
SAP Data Services
SAP Information Steward
Data Steward
Data Analyst IT Developer
IT
Administrator
Data
Integration
Data
Profiling
Data
Quality Text
Analytics
SA
P S
ybase P
ow
erD
esig
ner
IT Architect
Metadata
Management
Architect
and Map
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 8
SAP EIM Solutions Proven and Trusted Powering the worldrsquos leading global organizations with trusted information
103 Growth of SAP Information Steward YoY in 2012
11000+ SAP EIM customers world wide
800+ New SAP Data Services Customers in 2012
80 SAP master data projects also include SAP Data Services
copy 2013 SAP AG All rights reserved 9
SAP Information Management Solutions Run Better with complete and accurate information
Information Lifecycle
Management
Before After
Data Quality
Management
Master Data
Management
Content
Management Enterprise
Modeling
Data
Integration
GOVERN
SAP Data
Services Access integrate
cleanse match and
enhance data
SAP Sybase
PowerDesigner Model data across the
enterprise
SAP NW Information
Lifecycle Management Manage entire lifecycle of
information
SAP Information
Steward Profile monitor quality
metadata mgmt track
business impact
SAP Extended ECM
by OpenText Native access to relevant
information in SAP
Business Suite
SAP Master Data
Governance Centrally create maintain
and replicate master data
Get Clean Stay Clean
Model
copy 2013 SAP AG All rights reserved 10
SAP Provides Your One-Stop Solution Architect and Map Integration Data Quality Text Analytics and Stewardship
Information Platform Services
SAP BusinessObjects BI platform
SAP Data Services
SAP Information Steward
Data Steward
Data Analyst IT Developer
IT
Administrator
Data
Integration
Data
Profiling
Data
Quality Text
Analytics
SA
P S
ybase P
ow
erD
esig
ner
IT Architect
Metadata
Management
Architect
and Map
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 9
SAP Information Management Solutions Run Better with complete and accurate information
Information Lifecycle
Management
Before After
Data Quality
Management
Master Data
Management
Content
Management Enterprise
Modeling
Data
Integration
GOVERN
SAP Data
Services Access integrate
cleanse match and
enhance data
SAP Sybase
PowerDesigner Model data across the
enterprise
SAP NW Information
Lifecycle Management Manage entire lifecycle of
information
SAP Information
Steward Profile monitor quality
metadata mgmt track
business impact
SAP Extended ECM
by OpenText Native access to relevant
information in SAP
Business Suite
SAP Master Data
Governance Centrally create maintain
and replicate master data
Get Clean Stay Clean
Model
copy 2013 SAP AG All rights reserved 10
SAP Provides Your One-Stop Solution Architect and Map Integration Data Quality Text Analytics and Stewardship
Information Platform Services
SAP BusinessObjects BI platform
SAP Data Services
SAP Information Steward
Data Steward
Data Analyst IT Developer
IT
Administrator
Data
Integration
Data
Profiling
Data
Quality Text
Analytics
SA
P S
ybase P
ow
erD
esig
ner
IT Architect
Metadata
Management
Architect
and Map
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 10
SAP Provides Your One-Stop Solution Architect and Map Integration Data Quality Text Analytics and Stewardship
Information Platform Services
SAP BusinessObjects BI platform
SAP Data Services
SAP Information Steward
Data Steward
Data Analyst IT Developer
IT
Administrator
Data
Integration
Data
Profiling
Data
Quality Text
Analytics
SA
P S
ybase P
ow
erD
esig
ner
IT Architect
Metadata
Management
Architect
and Map
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 11
Why are Data Services and Information Steward Needed
Information Creation Information Consumption
information
information
Systems of Record
3rd Party Systems
SAP Business Suite
information
information
information
information
Data Warehouse
Systems of Engagement
Employees
Other Systems
Customers
Other Systems
Right data
Right data
Right data Bad data
Bad data
Bad data
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
SAP Sybase PowerDesigner
SAP Information Steward
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
Plan Monitor amp Ensure the Quality of all your data D
esig
n tim
e cre
ate
ne
w e
nvir
on
me
nt
Op
era
tion
al tim
e a
pp
ly to
giv
en
lan
dsca
pe
SAP Sybase PowerDesigner SAP Information Steward
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 14
SAP Information Steward amp PowerDesigner Integration
Connect PowerDesigner models and
rules to actual implementations
bull Impact and lineage analysis from design
models in PowerDesigner to the physical
RDBMS to ETL to DW to BI implementation
bull Improve data quality and compliance with
re-use of business model domains and their
rules
bull One central business glossary with
PowerDesignerrsquos business terms integrated
with Information Stewardrsquos Metapedia
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 15
SAP Information Steward complements SAP Data Services Designed for the Data Stewards
Monitor
Quality
continuously
Improve
Data quality amp
governance
Discover
Understand amp catalog
enterprise data
Assess
Overall
data quality
Define
Rules and
ownership
IT Users can share data quality metrics
with business users and involve them in
owning the data problem
Business Users can see how their information
measures up against information governance rules
and standards
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 16
Data Warehouse
Reporting and Analytics
Non-SAP
SAP
New SAP
Data Migration
Common Use Cases
SAP Information Steward amp SAP Data Services (1)
ETL TDP
Data Quality
Application
Data
Sources HANA Sybase IQ
Data Warehouse
Information Steward
Profiling Data Quality
Monitoring
Extract Cleanse
De-duplicate
BI
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 17
Master Data Management
Common Use Cases
SAP Information Steward and SAP Data Services (2)
Procurement
ERP
Factories
Distribution
Master Data
Store
Logistics
ERP
Quality of Data within
Business Applications
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 18
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Information Steward
bull SAP Sybase PowerDesigner
bull SAP NetWeaver BW
60 IT cost reductions while achieving data quality control
bull Control of data quality and data quality measurements
via SAP Information Steward software bull Reduction is cost of 60 by reducing IT involvement in
the programming and data design cycles in the SAP NetWeaver BW component
bull Extended support for data governance
bull SAPreg Sybasereg IQ
bull SAP Data Services
bull SAP Sybase PowerDesigner
3 hours Loading time for data that once took 3 days
bull Improved client relationship by delivering meaningful measurable results Faster gathering processing and analysis program and campaign-related data from its clients and their dealers
bull Dealerships regional offices and managers at headquarters now receive daily marketing campaign updates enabling them to make adjustments in the campaigns to achieve optimal results
bull In the past this process took about a month That meant Minacsrsquo clients were always looking at past results which were not timely enough to enable them to review and optimize their efforts to achieve the greatest possible results
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
All information looks like noise until you
break the code
--Neil Stephenson
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 20
Business Value Analysis
Data Quality Financial Impact Calculator
Connect financial ROI to data quality
and information governance initiatives
Understand and demonstrate how bad
data effects business bottom line
Identify potential savings using What-If
analysis of quality level and costs
See drivers and metrics of financial
impact calculation per failure
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 21
Information Steward
Data Quality Advisor
Data Quality Advisor visualizes potential data corrections
Data Services Workbench
Assess Recommend Tune
Guides data stewards to rapidly develop a solution to measure and
improve the quality of their information assets
ETL Developer
Data Profiling
Content Type
Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before
After Results
Fine Tune With
What-If Analysis
Publish Rules
Data Steward
httpwwwyoutubecomuserSAPInfoSteward
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 22
SAP Information Steward collects Metadata from HANA
Ability to collect standard relational objects and information models in HANA
Attribute View Analytic View and Calculation View
Fast searching of any metadata content such as attributes and measures in HANA
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
SAP Data Services
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 25
SAP ERP CRM SAP MDG and MDM
hellipand Non-SAP systems too
BAPIs IDocs Web Services
Impact Analysis Data Lineage
Data
Pro
filin
g
SAP Data Services ldquoInformation Highwayrdquo serving SAP and NON-SAP environments
Data
Services
Engine
Text Data
Processing
Data
Validation
Data
Cleansing
Enrichment
Files XML
HTML
Mainframe
Excel text etc
Sybase HANA
Oracle SQL
DB2 HADOOP
PeopleSoft
Oracle Apps
Siebel SFDC etc
SAP CRM
SAP ERP
SAP NetWeaver
SAP BusinessOne
SuccessFactors
Query
Reporting
Analysis
and Dashboards
Data Migration
Synchronization
Real-Time hellip
HANA BW Sybase
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 26
Wide connectivity to 40+ systems via drag-n-drop setup
HANA
ndash Tables
ndash views
Oracle
DB2
Sybase ASE
Sybase IQ
SQL Server
Informix
MySQL
Teradata
ODBC
Netezza
Text delimited
Text fixed width
EBCDIC
XML
Cobol
Excel
HTTP
JMS
Web Services
HADOOP
VCF - Variant Call Format for storing gene sequence variations
ADABAS
ISAM
VSAM
Enscribe
IMSDB
RMS
Both direct and changed data
Extract context from any text or binary file types (docs pdfs pptshellip)
Understands 31 languages
Databases FilesTransport Mainframe (with partner)
Unstructured Content
SAP Data Services has a long history of providing broad connectivity to many
different environments and continues with emerging Big Data sources
New Adapter SDK simplifies building connectivity to any
applications and Big Data sources
SAP Bus Suite
ndash Extractors
ndash ABAP
ndash BAPI
ndash Idoc
SAP NW BW
SuccessFactors
Oracle applications
Applications
PAM information posted at
httpsservicesapcomsapsupportpamhash=s3Ddata2520services26o3Dmost_viewed257Cdesc26st3Dl26rpp3D2026page
3D126pvnr3D0120031469090000394326pt3Dg257Cd
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 27
NOUN_GROUP
FACILITYPATH
2012 Toyota Highlander 1G1JF27W8GJ178227 Policy
456-788-99 $500 deductible Insured are William Thomas Snow
and Christine W Snow On 10913 received via text message In
accident Need tow truck and Corner of Winter amp Cross Rd Dr
Snow slid through a stop on the snowy road and hit the stop sign
Significant damage to front of the car He was unhappy at tow truck
response time Contact wtsnowmedicalcentercom or
6517721234 Advance Appraisals Inc to come out at 830am
Monday to make further assessment
SAP Data Services integrates data from Unstructured Text More than just name and address
VEHICLELAND
VEHICLEVIN
POLICY NUMBER (CUSTOM)
CURRENCY
PERSON
SENTIMENT
WEAK NEGATIVE SENTIMENT
DATE
MAJOR PROBLEM
REQUEST
URLEMAIL
ORGANIZATION COMMERCIAL
TIME
DAY
PHONE
Who What Where When How much as well as Feelings
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 28
Accurate data enables trusted operations and analytics Take action on data issues to resolve discrepancies and silorsquod data
Sun lsquon Ski
32 rue Gustve Eifei
Ris Orangis
Aumlle-de-France
91001
FR
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
ERP
Sun and Ski
32 rue Gustave Eiffel
RIS-ORANGIS
Icircle-de-France
91000 France
0120981643
SQL
Server
Sunn amp Ski
32 rue Gustave Eiffel
Icircle-de-France
91000 France
33 01 20 98 16 43
CRM
87
match Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000
France
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Sun amp Ski
32 rue Gustave Eiffel
Ris Orangis Icircle-de-France
91000 France
+33-01-20-98-16-43
Original data
across systems Corrected and
Validated data
Consolidated result
creates single view
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 29
Improve Product Material data quality using your own
Cleansing Rules
Challenges
Unstructured information written
in multiple ways prevents high
matching rates
Data does not look professional
Benefits
Splitting the unstructured
information into parsed and
discrete fields creates improves
match results
Unified and standardized
information enables consistent
representation of the same
information
Input Data
Glove ultra grip
profit 23 large black
synthetic leather
elastic with Velcro
Mechanix Wear
Parsed Output
Product
Category
Glove
Size Large
Material Synthetic Leather
Trademark Pro-Fit 23 Series
Cuff Style Elastic Velcro
Palm Type Ultra-Grip
Color Black
Vendor Mechanix Wear
Standard
Description
Glove ndash Synthetic
Leather Black size
Large Cuff Style
Elastic Velcro Ultra-
Grip Mechanix Wear
Parsed
discrete fields
Standardized
information
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
Data Integration at SAP Benefits of SAP Data Services
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 31
SAP Data Mission
Data integration amp governance everywhere - On-Premise On-Cloud and On-Device
Pervasive source and target support ndash Structured Text Big Data Social Spatial
Better value to the business ndash End user ldquoBI-likerdquo data tools Data Discovery Business
Value Impact Audit services Tight integration with Industry and application offerings
Superior data provisioning performance ndash Batch ETL Real-Time Replication
Federation Event Processing
Improved experience for developers ndash Enterprise Modeling Common Toolsets
Application Extractors Predict Next Step Wizards
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 32
SAPrsquos Data Movement options with HANA
Near Real-Time SAP Data Services
Any data source
Complex transformations
Data cleansing geocodes
Relationship identification
Real-Time
Real Real-Time
SLT system
Many DBs supported
Unicode amp Non-Unicode
on Application Layer
Sybase Replication
Server
Unicode amp Non-Unicode
at Database
Standard DBs support
Data
Convers
ion C
apabili
ties
Real T
ime C
apabili
ties
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 33
E-T-L moves to E-L-T How Data Services Leverages HANA for Transformations
For typical database
targets data transformations
are executed in the DS engine
and then loaded into the
target database
Source Target
For HANA DS stages data
into HANA and lsquopushesrsquo the
execution of transformation
to HANA Views
Data Services automatically
generates the appropriate
HANA View optimizing
in-memory transformation HANA
HANA as Target Source
Extract Transform Load
Extract Load Transform
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 34
Data Services for Text Data Processing and Hadoop Access unstructured data via Hadoop Connector
Files
Web amp Others
Hadoop Databases
SAP HANA
SAP Sybase IQ
other Systems
Data
Services Data
Services
Data Services connects to Apache Hadoop frameworks HDFS and Hive sources
and targets
bull Read from Hadoop into SAP HANA SAP Sybase IQ etc and Load into Hadoop from
files data stores Web
bull TDPrsquos Entity Extraction transform supports pushdown to Hadoop as a MapReduce job
including HDFS delimited file formats
bull Enhances performance when processing massive amounts of structured and
unstructured data by enabling Entity Extraction on each node in the cluster
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 35
Turn raw operational data into enriched information to
support real-time Analytic and Governance initiatives
SAP SLT Sybase Rep Server + Data Services
Integrated solution for enriched CDC data
provisioning across SAP ERP and non-SAP
data replication
Enables changed data sharing between SAP
Sybase Rep Server SAP SLT and Data Services
Leverage native CDC reading from Rep Server
and SAP SLT
With thehellip
Complex data transformation and data quality
management of Data Services
Complex Operational Data
Real-Time Applications
Note SAP SLT amp DS integration is targeted for 42 SP1 release ~Q4 2013
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 36
Sybase Replication Server and Data Services Integration
Source
DB
SAP Sybase
Replication Server Suite and non-Suite DBs
SAP Sybase ASE
Oracle
MS SQL
IBM DB2UDB
Unified admin GUI and performance
monitoring
Connector
CDC with advanced data transformation and cleansing
Integrate data across 40+ systems and data streams
SAP and non-SAP environments
Ensure data consistency
Enable confidence in data integrity and quality
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 37
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP HANA
bull SAP Data Services
21M Customers
targeted for personalized offers
bull Extract the required data from 3 sources and
staging a copy of the source data bull Transform the source data into Star-schema
like structures in the staging database bull Load the final data sets rapidly into SAP HANA
from the staging database bull Greater confidence in the data to facilitate
accurate decision making ndash knowing that the data is complete and accurate
bull SAP HANA
bull SAP Data Services
bull SAP Information Steward
bull SAP BusinessObjects Business Intelligence platform
21600x Faster year
End Reporting
5 Reduction in total
overhead costs
3 weeks implementation of HANA environment
bull Increased productivity at customer contact centers with lower cost per transaction
bull Ability to provide customers real-time actionable data
bull Support for next-generation customer service
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 38
SAP Data Services 42 amp SAP Information Steward 42 Summary of new features
More countries
Deeper coverage
Automate setup
tasks
Eliminate
duplicates
Instant data profiling
transformations via
Views
Cloud social
media and
morehellip
PowerDesigner and
Replication Server
integrations
$$$ lost from
bad data
Advise on fixing
data problems
Extract
business content
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 39
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP NetWeaverreg MDM
bull SAP Master Data Governance
bull SAP Information Steward
11 increase in client satisfaction score $25M in productivity value for Customer and Material data maintenance 100 Attainment of service level agreements for 4 consecutive years
bull ŸGreater client satisfaction of internal business groups
bull ŸIncreased productivity and service levels of the Central Data Management team
bull Drove data quality improvements critical to achieving the companyrsquos 2020 Vision
bull SAP NetWeaverreg MDM
bull SAP Information Steward
bull SAP Master Data Governance
bull SAP ERP
bull SAP APO
bull SAP Business Suite
40 Master data quality improvement
bull Increased accuracy of data and reports
through centralized maintenance of master data and ongoing data quality monitoring
bull Faster financial close and improved efficiency for financial reporting
bull Better data quality to drive process improvement across multiple business channels
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 40
SAP Data Migration Services
Rapid Data Migration for ERP
4 week pilot to migrate 2 of your
business objects end-to-end to your
ERP implementation
Rapid Data Migration for Utilities
Rapid Deployment Service (RDS) for
migrating your billing and CRM data
alongside your Utilities Fast-Track
implementation
Clear pre-defined ready to consume
Rapid Data Migration for Banking
Rapid Deployment Service (RDS) for
migrating your core banking data
alongside your core banking RDS
implementation
Rapid Data Migration for CRM
Rapid Deployment Service (RDS) for
migrating your CRM data alongside
your CRM RDS implementation
System Landscape Optimization Services
For your SAP to SAP migration needs
Data Migration Project Review
Assessment of migration approach
readiness go-live risks and mitigation
strategies
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 41
Information Management Solutions from SAP
Remarkable customers
Customer SAP Solutions KPIHighlights BusinessIT Benefits
bull SAP Data Services
bull SAP Information Steward
bull SAP Best Practices for Data Migration
From 330000 down to 32000 accounts after final cleansing and validation
bull Prediction to double revenue in next 5-10 years
which will be equal to almost $27000 billion
bull Data Migration technique implemented in Kellogg became reusable for any of the companyrsquos acquisitions (Pringles)
bull Data Services became ETL tool around ECC environment
bull Project was delivered in 4 phases preparation blueprint realization and deployment
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 42
Why SAP Information Management solutions
Flexible open real-time data platform that allows
users to analyze data simultaneously to enable real-
time business
Exceptional operational and analytical processing
performance with SAP HANA and SAP Sybase IQ
Efficient planning of your Big Data environment with
SAP Sybase PowerDesigner
Complete and accurate information with SAP Data
Services and SAP Information Steward
Seamless user experience of Big Data analysis
with SAP BusinessObjects Business Intelligence tools
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
Thanks
Ina Felsheim SAP
InaFelsheimsapcom
Twitter InaSAP
Blog httpscnsapcomcommunityenterprise-information-managementblog
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
copy 2013 SAP AG All rights reserved 44
Resources
bull Ginger Gatling et al Enterprise Information
Management with SAP (SAP PRESS May 2012)
wwwsap-presscomproductsEnterprise-Information-
Management-with-SAPhtml
SAP Data Services on SDN
wwwsdnsapcomirjsdnds
bull Information Steward product tutorials
httpscnsapcomdocsDOC-8751
bull Data Quality Advisor videos
httpwwwyoutubecomuserSAPInfoSteward
bull Information Steward 42 features video
httpscreencastcomtYtktw71CEsI3
bull Installing DQM for CRM
httpscnsapcomcommunitydata-
servicesblog20130718i-installed-dqm-for-sap-you-can-
too
SAP Best Practices content for data migration
httpservicesapcombp-datamigration
bull Data Services Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMData+Services
bull Information Steward Wiki on SAP Community Network
httpwikisdnsapcomwikidisplayEIMInformation+Stewar
d
bull SAP Note 1740516 for Minimum Compatible Versions
httpservicesapcomsapsupportnotes1740516
bull SAP BusinessObjects Data Services Blueprints
httpscnsapcomdocsDOC-8820
bull Enterprise Information Management Use Case Wiki
httpwikisdnsapcomwikixsAWcDQ
Information Governance podcast Bonnie D Graham
ldquoCoffee Break with Game-Changersrdquo (SAP November
2011) wwwvoiceamericacomepisode57866information-
is-kingbut-whos-the-governor
Jon Reed SCN Podcast National Visions SAP EIM
Journey (May 2011)
wwwjonerpcomcontentview40555
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