Cultural Strategies, A multicultural marketing & advertising firm, brings you the official latino event

atSXSW interactive:

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OVERVIEWI: THE THEME: THE SOCIAL REVOLUCIÓN

II: THE PLAN: AWARDS, Lounge & After party

III: GUIDE TO ACCIÓN: Sponsorship Opportunities & Benefits

IV: WHO WE ARE: Cultural Strategies

The Theme: The Social Revolución

O!e M" C#$%o – Li&%e$ %o M! C'!It’s the exclamation of The Social Revolución: an interactive movement of Latinos using social media as their platform to create change. Through hashtags, pixels, or live updates, these ambitious individuals have used social media to spread ideas, foster communities and inspire a worldwide audience into action. PREMIERING AS THE OFFICIAL LATINO EVENT AT SXSW INTERACTIVE, THE SOCIAL REVOLUCIÓN WILL RECOGNIZE AND CELEBRATE THESE ONLINE CRIES HAPPENING IN CURRENT CULTURAL SHIFTS AND TRENDS, INTERNATIONAL AND LOCAL CAUSES, AND THROUGH THE MONUMENTAL VISIONS OF INDIVIDUALS. So let it be heard, let it be no longer ignored - Oye el canto of The Social Revolución.

The Theme: A growing presence

Latinos + Social Media 2009-2011:

Facebook:70% Hispanic reach

22 million Hispanic visitors125% annual Hispanic growth

Google: 77% Hispanic reach

24 million Hispanic visitors

Yahoo:80% Hispanic reach

25 million Hispanic visitors

YouTube: 58% Hispanic reach

18 million Hispanic visitors25% annual Hispanic growth

TumblrAp+$, 2010-2011:

2.5%Hispanic reach

53% of Hispanics access the internet on mobile devices

compared to 33% of non-Hispanics

787,000Hispanic visitors

251%annual Hispanic growth

9% Hispanic composition

March 11, 20124-8pm: The Social Revolución Latino Lounge

The PlanCa!ing A! ChangeMakers for

• THE SOCIAL REVOLUCIÓN/REVOLUCIONARIO AWARDS ONLINE CAMPAIGN WILL LAUNCH ON JANUARY 24, 2012.

•NOMINATIONS WILL BE ACCEPTED AT WWW.THESOCIALREVOLUCION.COM.

•SIX RECIPIENTS OF THE REVOLCIONARIO AWARDS WILL BE HIGHLIGHTED AND RECOGNIZED.

In the months prior to SXSWi, we will launch an online campaign to select the top Latino individuals and/or organizations who are mobilizing, spreading information, and creating change online to be recognized in The Revolucionario Awards on the day of our event. We will have six individuals or organizations recognized, two from each of the following categories: New Latino (offering cultural shifts online), Mobilizing (causes), and Technology (innovation).

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M)r/' 11, 20124-8pm: -'e So/$", Re.o,(/$ó% L"#$%o Lo(%&e

The Plan – Part 1

An evening to celebrate Latinos in Social Media who are making use of new technologies to CONNECT INTERNATIONALLY, SPREAD INFORMATION, AND POTENTIALLY CHANGE SOCIETY BOTH ON & OFFLINE.

3e"#ur$%&:

-The Revolucionario Awardees-Meet & Greet with social media influencers

and honorees- Latino inspired food, music, and entertainment

Lo/"#$o%: Downtown Austin – TBD

The Plan – Part I1

An evening of multicultural Events featuring live music & drinks.

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Video BoothsLiveTweet

Projections

CrowdsourcedParty

Elements

SXSWhy?SPONSORSHIP

B4N43I-S

➡ Become part of the growing community of individuals and businesses that cultivate innovation through SXSW

➡ As a sponsor of the first official Latino Lounge at SXSWi, your brand will make a powerful statement that recognizes the growing influence of Latinos online

➡ Connect your brand with leading Latino and non-Latino voices online through our Revolucionario Awards

➡ Continue awareness and recognition through ongoing social media engagement

Latinos + Social Media BETW"N 2009 & 2011:

SXSWi 2011 Demographics

19,364:SXSW 2011

Interactive Registrants

49,126 Total 2011 SXSW

Registrants

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Ages: Under 21: 1% | 21-30: 31%31-40: 40% | 41-50: 19%

51+: 9%

TOP INDUSTRIES REPRESENTED: Marketing, Consulting, Web Development, Non-Profit, Software Development, E-Commerce, Social Media, Education, Electronic Media, Venture Capital

Income: Under $18,000: 4% | $18-35,000: 7%$35-55,000: 13% | $55-85,000: 19%$85-150,000: 31% | $150,000+: 26%

About Cultural Strategies

Our B'"e.*/&e0 H#,e ('#,e+e2 %)e Wor+2.The Cultural Strategies team is made of idealistic creatives, social media experts, and passionate strategists who design and implement campaigns

that bridge the multicultural community with modern media messaging.

Paulina ArtiedaAssociate CreativeDirector

Armando RayoVice President, Engagement

Jessika Gomez-DuarteResearch & Development Coordinator

Rebecca WilsonProject Coordinator

Sebastian PuenteCEO

Juan TornoeCMO

Natalie GoverMarketing Consultant

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Who We Are

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Rafael PiccoGraphic Designer

V"mo2let’s get started