Crushing Content PLANNING + CREATING + EXECUTING
MARKET LIKE A ROCKSTAR
OVERVIEW NEXT 90 MINUTES
• Brand vs. Image Overview
• Your Content • Planning
• Creating
• Executing
SHARING PRESENTATION At the end I’ll show you how to get it
HAVE YOU CONSIDERED?
MIND SET Think Differently
DISTRACTIONS Saying NO when it’s not a good fit
GOALS If it doesn’t align with your goals say NO
ON YOUR BRAND Work on Your Business NOT in Your Business
WASH . RINSE . REPEAT Evergreen (how long is content relevant)
SHARING
Email, Newsletter, Social Media, ChatBot Video, Podcast, Book, Blog
CHATBOT Demo Live Towards The End
Brand vs. ImageWHAT IS THE DIFFERENCE?
DO YOU KNOW?
WHAT YOU ARE PUTTING OUT
BRAND
HOW CONSUMERS PERCIEVE YOU
IMAGE
YOUR TOP 3 FAVORITES
BRAND DISCOVERY
WHAT PROBLEM DOES THE BRAND SOLVE?
WHY ? ? ?
BRAND VALUE $302 Billion
“GO TO” for anything you want to know in the entire world
IMAGE
BRAND VALUE $207 Billion
The earth's most customer-centric company – where you can find anything you want to buy online
IMAGE
BRAND VALUE $170 Billion
The Apple experience is part of daily life; focusing on customer experience.
IMAGE
Angela Proffitt, LLC is a Consulting Agency
Leading Events Expert and Influencer who thrives helping businesses grow their brand and
streamline operational processes by using psychology & technology.
THE BRAND
Angela Proffitt is a Wedding Planner & Designer
MY IMAGE
Planning Your ContentWHAT IS THE FORMULA?
Clarify Your Message – Be VERY Clear
OPENING
What Do You Offer? How Will You Make Someone’s Life Better?
Why Should I Buy From You?
STORY
Who To Tell & How To Tell Be Intentional With Your Content
MARKETING
Goals (Engage or Grow) Campaigns (Hot Lead vs. Cold Lead)
EXECUTING
FORMULA IN ACTION
Character . Problem . Avoid Failure Hero . Guide . Success
MOVIES
Character Has a Problem – Reach out to You To Be The Hero
YOUR BRAND
Your Brand Will Guide Them – Give Them a Plan To Be Successful
Planning ExercisesCONSIDER THE CONSISTENCY
KEY WORDS
Luxury Consultant
Entrepreneur Brand
Southern Leader
Community Collaborate
Travel Sales
Experience Organize Prioritize Planning Strategy
Customized Personalized
Unique Innovative Training
Productivity Technology Psychology
Design Events
Weddings Venues Speaker Expert Guru
TARGET AUDIENCE
Venue Owners Resorts
Real Estate Agents Investors
Small Business Owners Brands who need a Face Lift
Families Entrepreneurs
INDUSTRIES SERVED
Wedding Event
Hospitality Beauty
Healthcare Plastics
Dermatology Technology Productivity
PSYCHOLOGY
• Playful • Energetic • Charming • Risk-taker • “Just do it” • Test limits • Quick witted • Master negotiator • Creative, inventive • “Let’s make a deal” • A natural entertainer
• Pushes the boundaries • Natural nonconformist • Thrives on competition • Likes tangible rewards • External focus of control • Stimulates the economy • Impulsive and spontaneous • Appreciates immediate feedback • Tends to be left/right brain integrated • Productive in informal environments • High need for mobility
ATTRIBUTES
HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION: • Goofing off too much • Manipulative • Untrustworthy • Unable to stay on task • Scattered • Taking unnecessary risks • Resisting closure or decisions • Obnoxious • Immature • Self-centered
PERCEPTION OF SELF: • Flexible, easy-going • Having a playful attitude • Exploring new possibilities • Clever, good negotiator • Open to change • Having many interests • Able to do many things • Adventurous, courageous • Valuing freedom • Bold, assertive
REFRAMING
• “Be prepared”
• Loves to plan
• Detail-oriented
• Service-oriented
• Values family traditions
• Helpful and trustworthy
• Conservative and stable
• “Should” and “should not”
• Punctual, predictable, precise
• Value order and the status quo
• Duty, loyalty, useful, responsible
• There is a right way to do everything
• Tends to be left-brained and analytical
• Strong belief in policies & procedures
• Most comfortable-formal environment
• Rarely breaks the speed limit
ATTRIBUTES
HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION:
• Rigid, inflexible • Controlling, bossy • Too serious • Resistant to change • Opinionated • System-bound • Lacking imagination • Judgmental • Boring • Uptight • Predictable • Autocratic
PERCEPTION OF SELF:
• Consistent • Providing structure • Goal-oriented • Firm or traditional • Knowing right from wrong • Loyal to organization • Realistic • Decisive, seeking closure • Dependable • Concerned about security • Following a routine • Having leadership ability
REFRAMING
• Mediators
• Optimistic
• Caretakers
• Passionate
• Peacemakers
• True romantics
• Need to feel “special”
ATTRIBUTES
• Enjoys symbols of romance
• Strong sense of spirituality
• Sensitive to needs of others
• Peace, harmony, relationships
• Motivate and encourage others
• Cooperative rather than competitive
• Always has a kind word
HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION:
• Very emotional • Overly sensitive • Mushy • Too tender-hearted • Easily persuaded • Too nice • Too trusting • Smothering • Too soft, too giving • Talking too much
PERCEPTION OF SELF:
• Compassionate • Romantic • Idealistic • Empathetic • Caring • Seeing best in others • Nurturing • Liking to please people • Wanting harmony • Great communicator
REFRAMING
• “Should be able to” • “Why?” • Intellectual • Theoretical • Idea people • Philosophical • Very complex • Perfectionists • Standard setters
• Work is play - play is work • Often not in the mainstream • Abstract, conceptual, global • Need for independence & private time • Explores all facets to make decisions • Can spell & pronounce “big” words • Cool, calm and collected • Can never know enough • Visionaries, futurists
ATTRIBUTES
HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION:
• Arrogant, a know it all • Cold, hard • Insensitive • Head in the clouds • Cool, aloof, unfeeling • Afraid to open up • Critical, fault-finding • Lacking compassion • Unappreciative of others • Intellectually demanding • Argumentative • Absent minded
PERCEPTION OF SELF:
• Confident • Mentally tough, strong • Logical, rational • Visionary, inventive • Self-controlled • Enjoying one’s own company • Good at analysis • Objective • Having ability to reprimand • Having high expectations • Knowledgeable • Thinking deeply
REFRAMING
FORMULA RECAP Have a Communication Strategy
Using key words
Connect with Your Target Audience The way they need to hear it
Serve and Build Trust with Consistency
Story, Nuggets, Outcome
The Psychology of the Message Give, Give, Give Value, then Ask
Creating Your ContentUSING THE FORMULA
DISCIPLINE
TIME BLOCKING
CONTENT CALENDAR Goals . Strategy . Theme
TOPICS (52) Goals . Strategy . Theme
# HASHTAGS Strategic . Theme . Trends Change Daily
WHEN TO POST Be Strategic based on analytics
PHOTO SHOOT Brand: Background . Clothing . Lighting
TELL A STORY with a CTA Photos with PEOPLE have WAY higher Engagement
PHOTOSHOOT
CAPTION "Guess what... . The holidays are right around the corner. What are you plans? . I look forward to spending much needed time with family and friends. And...that New Year thing. . Because before that sneaks up, I like to be present, relaxing and recharging in preparation for getting goals accomplished in New Year, what about you? . Wishing all of you a safe holiday. Oh, and and before we leave, what's ONE goal you'd like to accomplish this year? . Tag your best business pal and comment below!” XO Angela
"Guess what... . The holidays are right around the corner. What are you plans? . I look forward to spending much needed time with family and friends. And...that New Year thing. . Because before that sneaks up, I like to be present, relaxing and recharging in preparation for getting goals accomplished in New Year, what about you? . Wishing all of you a safe holiday. Oh, and and before we leave, what's ONE goal you'd like to accomplish this year? . Tag your best business pal and comment below!” XO Angela
CAPTION
CAPTION
What am I pointing at? Are you wondering? This sandbar has a very special place in my heart and in my journey as an entrepreneur. This very spot is the first destination I ever got the opportunity to plan. Planned in 28 days and decided the location when flying in on a plane. Spontaneous ya think? It’s my favorite way! Is there a time you had to plan an event on the fly? Tell me about it!?
XO-Angela
CAPTION Opening doors… To new opportunities. Yes, that just happened. Full disclosure, I purposefully took this picture just so I can pop by and say... “I’m opening the doors to new opportunities.” On a scale of “slightly cheesy” to “just stop it,” was this executed well? Laughs and minimal judgment aside, it’s true. There’s something great about the New Year. And when I sit down and think about all of the amazing things accomplished in 2018, I remember some of those opportunities. For a while, I left those doors closed. Not ready to pursue the opportunities that awaited. However this is a New Year, and I’m walking through them with your support. With the first speaking engagement of the year at @thespecialevent . So incredibly excited for the opportunity. And thank you for your encouragement over these last years. P.S. As a thank you, I left a MAJOR game changer in my bio. It’s hands down my tell all, behind the scenes for all of my success within the events industry. Of course, I couldn’t have done that without you.
NO BUDGET? Get Creative
RESOURCES
BUILT IN
Timer Portrait Mode
Filter
APP STORE
Word Swag AirBrush
Quik
VIDEOS Brand: Script Writing . Key Words . Call To Action (CTA)
THANK YOU VIDEO Annual Recap
LABOR EDUCATION Timelapse
NO BUDGET? Phone . Computer . Daylight . Practice
Horizontal vs. Vertical
RESOURCES
APP STORE
IGTV Bitsmash
TikTok Teleprompter
iMovie
Executing Your ContentBE STRATEGIC ON MARKETING DOLLARS
SOCIAL MEDIA
SOCIAL MEDIA TID BITS Focus on 1 or 2 platforms
Different conversation on each Get analytics by each platform
Instagram Most engaged
Facebook Where most people are
Pinterest Best visual platform for creatives
Do not buy followers Own your own music for videos and podcasts
FACEBOOK TID BITS Seen as 2nd Website
Low Engagement Be Consistent Stay Relative
Money on Ads
Have a pixel code to track Campaigns to retarget
MONETIZE YOUR CONTENT Watch Your Analytics & Know Your ROI
TIME IS MONEY
LEAD MAGNET Sales Funnels . Click Funnels . Leadpages
LEAD MAGNET TID BITS Provide Value
Share Experiences Contest
Giveaway Sell as product
Use iBook Author (FREE on Macs)
LEAD MAGNET IDEAS
PROFESSIONALS
Must Have APPs Power of 3P’s Marketing Your Brand Starting Your Business Contract Template Timeline Template Budget Template Internship Program Template
LEAD MAGNET IDEAS
COUPLES
Gems Unveiled 47 Tips To Planning Your Wedding
Floorplan Books: Vol 1, 2, 3
DELIVERY OF CONTENT ChatBots . Contest . Campaigns . Webinars
CHATBOT Elevate Your Customer Service
CHATBOT TID BITS
• Get Your Phone Out
• You have my Card Code at your seat
• Open Facebook Messenger
Let’s Do It LIVE!
PEOPLE SCAN CODE HOVER ON CARD
WAIT
• Come Visit me in Nashville Content Strategy Session
• Want my Secret Sauce The Wedding Proffitt Vault
• I LOVE that BOT thing! ChatBot Templates
GET STARTED
I’M READY
Get my presentation for FREE
Give your audience three areas you can add value
OPTION 1
bit.ly/GroupStrategySession
OPTION 2
Bit.ly/ChatBotTemplate
OPTION 3
Go.AngelaProffitt.com
CONTEST Get Leads By Giving Value with Giveaways
GET YOUR PHONES OUT & SNAP A PICTURE
WIN A FREE TICKET
DIRECTIONS TO WIN • Take a Picture of something that inspires you
• Post it on Your Instagram
• Share a Story and Share Your Top Goal in the Caption
• Mention @AngelaProffitt (and follow me!)
• Hashtag #AngelaProffitt in the Caption (so I can track)
• Post by Midnight tonight
• (I will choose a winner and announce on my story)
WIN A FREE TICKET TO Group Strategy Session in Nashville
WASH . RINSE . REPEAT
Logo/Image Name Where to Host
YouTube or Vimeo Own Your OWN Content
Music Intro & Outro
Voice over Intro & Outro
Script Intro What will your audience takeaway
Script Outro (CTA) share, leave a review
iMovie Ring Light Backdrop Affiliate Links Ads to Monetize
VID
EO
Logo/Image Name Where to Host
Libsyn Where to Distribute
iTunes Account Intro Music Outro Music Voice over Intro & Outro Script intro
What will your audience takeaway Script outro
(CTA) share, leave a review GarageBand Zoom Mic Headphones Affiliate Links Ads to Monetize
POD
CA
ST
Front Cover Image Back Image Google Doc Outline Topics Descriptions Categories (Pattern for chapters) Editor iBook Author
Can put on iTunes for FREE Print
48 hours or Amazon
BO
OK
Image Name Where to Host
WordPress Where to Distribute
Website Email list
(CTA) share, leave a review Schedule Get Subscribers to build trust Affiliate Links Ads to Monetize
BLO
G
Technology on the HorizonEDUCATE YOURSELF
Virtual Reality
Over The Top Video
Gravity
Geofencing
Viral Looping
Bitcoin
Content RecapCRUSHING CONTENT TO MARKET LIKE A ROCKSTAR
THIS IS IMPORTANT BLOCK TIME TO WORK ON YOUR BUSINESS
BE CONSISTENT WITH CONTENT DELIVERY
RESPOND AND ENGAGE ON SOCIAL MEDIA
PRACTICE AND ASK FOR FEEDBACK
RESOURCES 1SE (1 Second Everyday)
Plann
Hashtags
Hootsuite
Hubspot
Google Analytics
Crazy Egg
Buzzsumo
All Hashtag
DOWNLOAD TSE APP Reminder: Fill out the Evaluations on Speakers
STRATEGY SESSION PODCAST
VIDEO TIPS
Weddings Unveiled Subscribe & Listen on iTunes
Watch on YouTube /AngelaProffitt
ANY QUESTIONS?
FREE PRESENTATION Scan Chat Bot Card Disappears at Midnight
January 22nd in Nashville Bit.ly/GroupStrategySession
Sign up for FREE Tips AngelaProffitt.com
RESOURCES
THANK YOU FOR YOUR TIME!
CHATBOT TEMPLATES Templates for Event Professionals Bit.ly/ChatBotTemplate
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