Crushing Content PLANNING + CREATING + EXECUTING

MARKET LIKE A ROCKSTAR

OVERVIEW NEXT 90 MINUTES

•  Brand vs. Image Overview

•  Your Content •  Planning

•  Creating

•  Executing

SHARING PRESENTATION At the end I’ll show you how to get it

HAVE YOU CONSIDERED?

MIND SET Think Differently

DISTRACTIONS Saying NO when it’s not a good fit

GOALS If it doesn’t align with your goals say NO

ON YOUR BRAND Work on Your Business NOT in Your Business

WASH . RINSE . REPEAT Evergreen (how long is content relevant)

SHARING

Email, Newsletter, Social Media, ChatBot Video, Podcast, Book, Blog

CHATBOT Demo Live Towards The End

Brand vs. ImageWHAT IS THE DIFFERENCE?

DO YOU KNOW?

WHAT YOU ARE PUTTING OUT

BRAND

HOW CONSUMERS PERCIEVE YOU

IMAGE

YOUR TOP 3 FAVORITES

BRAND DISCOVERY

WHAT PROBLEM DOES THE BRAND SOLVE?

WHY ? ? ?

BRAND VALUE $302 Billion

“GO TO” for anything you want to know in the entire world

IMAGE

BRAND VALUE $207 Billion

The earth's most customer-centric company – where you can find anything you want to buy online

IMAGE

BRAND VALUE $170 Billion

The Apple experience is part of daily life; focusing on customer experience.

IMAGE

Angela Proffitt, LLC is a Consulting Agency

Leading Events Expert and Influencer who thrives helping businesses grow their brand and

streamline operational processes by using psychology & technology.

THE BRAND

Angela Proffitt is a Wedding Planner & Designer

MY IMAGE

Planning Your ContentWHAT IS THE FORMULA?

Clarify Your Message – Be VERY Clear

OPENING

What Do You Offer? How Will You Make Someone’s Life Better?

Why Should I Buy From You?

STORY

Who To Tell & How To Tell Be Intentional With Your Content

MARKETING

Goals (Engage or Grow) Campaigns (Hot Lead vs. Cold Lead)

EXECUTING

FORMULA IN ACTION

Character . Problem . Avoid Failure Hero . Guide . Success

MOVIES

Character Has a Problem – Reach out to You To Be The Hero

YOUR BRAND

Your Brand Will Guide Them – Give Them a Plan To Be Successful

Planning ExercisesCONSIDER THE CONSISTENCY

KEY WORDS

Luxury Consultant

Entrepreneur Brand

Southern Leader

Community Collaborate

Travel Sales

Experience Organize Prioritize Planning Strategy

Customized Personalized

Unique Innovative Training

Productivity Technology Psychology

Design Events

Weddings Venues Speaker Expert Guru

TARGET AUDIENCE

Venue Owners Resorts

Real Estate Agents Investors

Small Business Owners Brands who need a Face Lift

Families Entrepreneurs

INDUSTRIES SERVED

Wedding Event

Hospitality Beauty

Healthcare Plastics

Dermatology Technology Productivity

PSYCHOLOGY

•  Playful •  Energetic •  Charming •  Risk-taker •  “Just do it” •  Test limits •  Quick witted •  Master negotiator •  Creative, inventive •  “Let’s make a deal” •  A natural entertainer

•  Pushes the boundaries •  Natural nonconformist •  Thrives on competition •  Likes tangible rewards •  External focus of control •  Stimulates the economy •  Impulsive and spontaneous •  Appreciates immediate feedback •  Tends to be left/right brain integrated •  Productive in informal environments •  High need for mobility

ATTRIBUTES

HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices

OTHERS PERCEPTION: •  Goofing off too much •  Manipulative •  Untrustworthy •  Unable to stay on task •  Scattered •  Taking unnecessary risks •  Resisting closure or decisions •  Obnoxious •  Immature •  Self-centered

PERCEPTION OF SELF: •  Flexible, easy-going •  Having a playful attitude •  Exploring new possibilities •  Clever, good negotiator •  Open to change •  Having many interests •  Able to do many things •  Adventurous, courageous •  Valuing freedom •  Bold, assertive

REFRAMING

•  “Be prepared”

•  Loves to plan

•  Detail-oriented

•  Service-oriented

•  Values family traditions

•  Helpful and trustworthy

•  Conservative and stable

•  “Should” and “should not”

•  Punctual, predictable, precise

•  Value order and the status quo

•  Duty, loyalty, useful, responsible

•  There is a right way to do everything

•  Tends to be left-brained and analytical

•  Strong belief in policies & procedures

•  Most comfortable-formal environment

•  Rarely breaks the speed limit

ATTRIBUTES

HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices

OTHERS PERCEPTION:

•  Rigid, inflexible •  Controlling, bossy •  Too serious •  Resistant to change •  Opinionated •  System-bound •  Lacking imagination •  Judgmental •  Boring •  Uptight •  Predictable •  Autocratic

PERCEPTION OF SELF:

•  Consistent •  Providing structure •  Goal-oriented •  Firm or traditional •  Knowing right from wrong •  Loyal to organization •  Realistic •  Decisive, seeking closure •  Dependable •  Concerned about security •  Following a routine •  Having leadership ability

REFRAMING

•  Mediators

•  Optimistic

•  Caretakers

•  Passionate

•  Peacemakers

•  True romantics

•  Need to feel “special”

ATTRIBUTES

•  Enjoys symbols of romance

•  Strong sense of spirituality

•  Sensitive to needs of others

•  Peace, harmony, relationships

•  Motivate and encourage others

•  Cooperative rather than competitive

•  Always has a kind word

HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices

OTHERS PERCEPTION:

•  Very emotional •  Overly sensitive •  Mushy •  Too tender-hearted •  Easily persuaded •  Too nice •  Too trusting •  Smothering •  Too soft, too giving •  Talking too much

PERCEPTION OF SELF:

•  Compassionate •  Romantic •  Idealistic •  Empathetic •  Caring •  Seeing best in others •  Nurturing •  Liking to please people •  Wanting harmony •  Great communicator

REFRAMING

•  “Should be able to” •  “Why?” •  Intellectual •  Theoretical •  Idea people •  Philosophical •  Very complex •  Perfectionists •  Standard setters

•  Work is play - play is work •  Often not in the mainstream •  Abstract, conceptual, global •  Need for independence & private time •  Explores all facets to make decisions •  Can spell & pronounce “big” words •  Cool, calm and collected •  Can never know enough •  Visionaries, futurists

ATTRIBUTES

HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices

OTHERS PERCEPTION:

•  Arrogant, a know it all •  Cold, hard •  Insensitive •  Head in the clouds •  Cool, aloof, unfeeling •  Afraid to open up •  Critical, fault-finding •  Lacking compassion •  Unappreciative of others •  Intellectually demanding •  Argumentative •  Absent minded

PERCEPTION OF SELF:

•  Confident •  Mentally tough, strong •  Logical, rational •  Visionary, inventive •  Self-controlled •  Enjoying one’s own company •  Good at analysis •  Objective •  Having ability to reprimand •  Having high expectations •  Knowledgeable •  Thinking deeply

REFRAMING

FORMULA RECAP Have a Communication Strategy

Using key words

Connect with Your Target Audience The way they need to hear it

Serve and Build Trust with Consistency

Story, Nuggets, Outcome

The Psychology of the Message Give, Give, Give Value, then Ask

Creating Your ContentUSING THE FORMULA

DISCIPLINE

TIME BLOCKING

CONTENT CALENDAR Goals . Strategy . Theme

TOPICS (52) Goals . Strategy . Theme

# HASHTAGS Strategic . Theme . Trends Change Daily

WHEN TO POST Be Strategic based on analytics

PHOTO SHOOT Brand: Background . Clothing . Lighting

TELL A STORY with a CTA Photos with PEOPLE have WAY higher Engagement

PHOTOSHOOT

CAPTION "Guess what... . The holidays are right around the corner. What are you plans? . I look forward to spending much needed time with family and friends. And...that New Year thing. . Because before that sneaks up, I like to be present, relaxing and recharging in preparation for getting goals accomplished in New Year, what about you? . Wishing all of you a safe holiday. Oh, and and before we leave, what's ONE goal you'd like to accomplish this year? . Tag your best business pal and comment below!” XO Angela

"Guess what... . The holidays are right around the corner. What are you plans? . I look forward to spending much needed time with family and friends. And...that New Year thing. . Because before that sneaks up, I like to be present, relaxing and recharging in preparation for getting goals accomplished in New Year, what about you? . Wishing all of you a safe holiday. Oh, and and before we leave, what's ONE goal you'd like to accomplish this year? . Tag your best business pal and comment below!” XO Angela

CAPTION

CAPTION

What am I pointing at? Are you wondering? This sandbar has a very special place in my heart and in my journey as an entrepreneur. This very spot is the first destination I ever got the opportunity to plan. Planned in 28 days and decided the location when flying in on a plane. Spontaneous ya think? It’s my favorite way! Is there a time you had to plan an event on the fly? Tell me about it!?

XO-Angela

CAPTION Opening doors… To new opportunities. Yes, that just happened. Full disclosure, I purposefully took this picture just so I can pop by and say... “I’m opening the doors to new opportunities.” On a scale of “slightly cheesy” to “just stop it,” was this executed well? Laughs and minimal judgment aside, it’s true. There’s something great about the New Year. And when I sit down and think about all of the amazing things accomplished in 2018, I remember some of those opportunities. For a while, I left those doors closed. Not ready to pursue the opportunities that awaited. However this is a New Year, and I’m walking through them with your support. With the first speaking engagement of the year at @thespecialevent . So incredibly excited for the opportunity. And thank you for your encouragement over these last years. P.S. As a thank you, I left a MAJOR game changer in my bio. It’s hands down my tell all, behind the scenes for all of my success within the events industry. Of course, I couldn’t have done that without you.

NO BUDGET? Get Creative

RESOURCES

BUILT IN

Timer Portrait Mode

Filter

APP STORE

Word Swag AirBrush

Quik

VIDEOS Brand: Script Writing . Key Words . Call To Action (CTA)

THANK YOU VIDEO Annual Recap

LABOR EDUCATION Timelapse

NO BUDGET? Phone . Computer . Daylight . Practice

Horizontal vs. Vertical

RESOURCES

APP STORE

IGTV Bitsmash

TikTok Teleprompter

iMovie

Executing Your ContentBE STRATEGIC ON MARKETING DOLLARS

SOCIAL MEDIA

SOCIAL MEDIA TID BITS Focus on 1 or 2 platforms

Different conversation on each Get analytics by each platform

Instagram Most engaged

Facebook Where most people are

Pinterest Best visual platform for creatives

Do not buy followers Own your own music for videos and podcasts

FACEBOOK TID BITS Seen as 2nd Website

Low Engagement Be Consistent Stay Relative

Money on Ads

Have a pixel code to track Campaigns to retarget

MONETIZE YOUR CONTENT Watch Your Analytics & Know Your ROI

TIME IS MONEY

LEAD MAGNET Sales Funnels . Click Funnels . Leadpages

LEAD MAGNET TID BITS Provide Value

Share Experiences Contest

Giveaway Sell as product

Use iBook Author (FREE on Macs)

LEAD MAGNET IDEAS

PROFESSIONALS

Must Have APPs Power of 3P’s Marketing Your Brand Starting Your Business Contract Template Timeline Template Budget Template Internship Program Template

LEAD MAGNET IDEAS

COUPLES

Gems Unveiled 47 Tips To Planning Your Wedding

Floorplan Books: Vol 1, 2, 3

DELIVERY OF CONTENT ChatBots . Contest . Campaigns . Webinars

CHATBOT Elevate Your Customer Service

CHATBOT TID BITS

•  Get Your Phone Out

•  You have my Card Code at your seat

•  Open Facebook Messenger

Let’s Do It LIVE!

PEOPLE SCAN CODE HOVER ON CARD

WAIT

•  Come Visit me in Nashville Content Strategy Session

•  Want my Secret Sauce The Wedding Proffitt Vault

•  I LOVE that BOT thing! ChatBot Templates

GET STARTED

I’M READY

Get my presentation for FREE

Give your audience three areas you can add value

OPTION 1

bit.ly/GroupStrategySession

OPTION 2

Bit.ly/ChatBotTemplate

OPTION 3

Go.AngelaProffitt.com

CONTEST Get Leads By Giving Value with Giveaways

GET YOUR PHONES OUT & SNAP A PICTURE

WIN A FREE TICKET

DIRECTIONS TO WIN •  Take a Picture of something that inspires you

•  Post it on Your Instagram

•  Share a Story and Share Your Top Goal in the Caption

•  Mention @AngelaProffitt (and follow me!)

•  Hashtag #AngelaProffitt in the Caption (so I can track)

•  Post by Midnight tonight

•  (I will choose a winner and announce on my story)

WIN A FREE TICKET TO Group Strategy Session in Nashville

WASH . RINSE . REPEAT

Logo/Image Name Where to Host

YouTube or Vimeo Own Your OWN Content

Music Intro & Outro

Voice over Intro & Outro

Script Intro What will your audience takeaway

Script Outro (CTA) share, leave a review

iMovie Ring Light Backdrop Affiliate Links Ads to Monetize

VID

EO

Logo/Image Name Where to Host

Libsyn Where to Distribute

iTunes Account Intro Music Outro Music Voice over Intro & Outro Script intro

What will your audience takeaway Script outro

(CTA) share, leave a review GarageBand Zoom Mic Headphones Affiliate Links Ads to Monetize

POD

CA

ST

Front Cover Image Back Image Google Doc Outline Topics Descriptions Categories (Pattern for chapters) Editor iBook Author

Can put on iTunes for FREE Print

48 hours or Amazon

BO

OK

Image Name Where to Host

WordPress Where to Distribute

Website Email list

(CTA) share, leave a review Schedule Get Subscribers to build trust Affiliate Links Ads to Monetize

BLO

G

Technology on the HorizonEDUCATE YOURSELF

Virtual Reality

Over The Top Video

Gravity

Geofencing

Viral Looping

Bitcoin

Content RecapCRUSHING CONTENT TO MARKET LIKE A ROCKSTAR

THIS IS IMPORTANT BLOCK TIME TO WORK ON YOUR BUSINESS

BE CONSISTENT WITH CONTENT DELIVERY

RESPOND AND ENGAGE ON SOCIAL MEDIA

PRACTICE AND ASK FOR FEEDBACK

RESOURCES 1SE (1 Second Everyday)

Plann

Hashtags

Hootsuite

Hubspot

Google Analytics

Crazy Egg

Buzzsumo

All Hashtag

DOWNLOAD TSE APP Reminder: Fill out the Evaluations on Speakers

STRATEGY SESSION PODCAST

VIDEO TIPS

Weddings Unveiled Subscribe & Listen on iTunes

Watch on YouTube /AngelaProffitt

ANY QUESTIONS?

FREE PRESENTATION Scan Chat Bot Card Disappears at Midnight

January 22nd in Nashville Bit.ly/GroupStrategySession

Sign up for FREE Tips AngelaProffitt.com

RESOURCES

THANK YOU FOR YOUR TIME!

CHATBOT TEMPLATES Templates for Event Professionals Bit.ly/ChatBotTemplate