CROWDBOUNCEHOW INDIVIDUALS & BUSINESSES BOUNCE
IDEAS OFF THE CROWD
WWW.CROWDBOUNCE.CO
Gift for youThank you for viewing (QR Codes for APP Estimated launch date 6/1 Email [email protected] to be placed on prelaunch list)
ExclusivityThe information provided in this document is on an exclusive basis only.
If you feel there are individuals or organizations that would be interested in CrowdBounce or CrowdBounce services, please copy [email protected] to insure the most accurate documents are provided.
Thank you,
CrowdBounce Team
Problem•Billions of dollars are spent yearly on market research and new product development
•Traditional Market Research is outdated and ineffective
•Mobile apps like WhatsApp and texting are ineffective for gathering a consensus
•Gaining mindshare has shifted to the mobile device
•Over 2 Billion worldwide smart phone users by 2015*
•Currently there is no one widely accepted mobile app for market research
Opportunity Reduce Risk and Time To Market
With instant and specific targeted Crowds, organization can get new products and services to market faster and reduce the risk of a bad launch.
PurposeIndividuals (Monkeys)Empower the mobile user with a fun and rewarding experience.
Businesses (Barrel of Monkeys)Provide valuable data from targeted demographics, instantly to reduce risk and time to market.
Leadership Team
DAVID RICEExecutive Leader with over 20 years experience in high tech startups like Insight, Global IT Solutions, Vector Interactive and desarrollo. Some good some bad and a few successful exits.
Stephen WardChief Technologies and full stack developer with over 25 years of leading, consulting and delivering enterprise level projects.
Miguel LopezChief Marketing Strategist 20 years experience in leadership positions in Market Research and across multiple markets. Additionally held executive roles for starts ups such as NeoPlanet & GoDaddy
2012 Q4 – David Started working on solution design & research
2013 Q3 –Stephen joins CB as CTO and Miguel joins as CMO
2013 Q4 – Amazon design and architecture
2014 – June Addition of UX developer
2014 – March Application to ACA Innovation grant & Seed Round or TSX
2014 – Q3 Addition of Biz Dev with Market Research Experience & Network
2014 – Q3-4 alpha launch of CB1 End User App IOS/Android/ Windows
2014 – Q4 Marketing Blast Goal of 1-3k users on alpha
2015 – Q1 – 2 Biz Dev of Corporate Clients
Projected Timeline
Market Review
Brand/Market Market Strength
Market Weakness CB Advantage
Google Opinion Rewards (Mobile Application)
• Android App• Google Branded• 20k users• Simple design
• Android App Only• Google Play Credits Only• General Surveys• No Social Component• No User Surveys
• Android/IOS/Windows• Social Media
Competition• Corporate driven
Surveys• User Surveys
Surveys On The Go(Mobile Application)*Possible Acquisition Target
• Android/IOS APP• 3k+ mobile users• Corporate Clients• 2.4Million Sales
• Low paying Research >$1• No User Surveys• No Social Component
• Android/IOS/Windows• Social Media
Competition• User Surveys
Only two true competing solutions
Competitive Advantage
Social Network Integration
Mobile
Pla
tform
• CrowdBounce has a white label solution “Mpulse” for the traditional Market Research Companies, converting a possible competitor into a revenue opportunity
• No current mobile “survey” App provides Gamification or Social Network Integration, which limit adoption and downloads
• CrowdBounce has done research, patentable opportunities and trade secrets submitted
• Scalable architecture to go from 100s to Millions on same platform in seconds.
• Many potential acquisition partners looking to gain entry into the space
Have not entered the market, but could be on
roadmap
Scalability
• Co-developed architecture with amazon engineers and architects
• Industry Leading Architecture M.E.A.N. stack technology (MongoDB, ExpressJS, AngularJS and Node.js)
Solution
Windows Live Tile
Windows
IOS
Android
Mobile Interface
Rewards Site
Corporate Portal Easily select targeted demographics, by using the slide bars. Narrow down the target group or randomize the list world wide.
As the crowd participates the data is instantly viewable.
Pricing Model Individuals (Monkeys)
Empower the mobile user with a fun and rewarding experience.
Freemium Mobile Application o Gamified Social Network
Competition & Scoring o Free user “Bounces” surveys to
Social Network
Businesses (Barrel of Monkeys)
Provide valuable data from targeted demographics, instantly to reduce risk and time to market.
Belt Levels per montho White Belt (1 Bounce) - $99
• Maximum of 20 Request
o Orange Belt (1 – 5 Bounces) - $500• Maximum of 100 Request per Bounce
o Purple Belt (6 – 15 Bounces) - $1,000• Maximum of 500 Request per Bounce
o Black Belt (Unlimited) – TBDCrowd Request Per Bounceo $2.00 per Bounce request (Individual)Additional Optionso Increase Bananas $.50 per banana per
request
Example Purple Belt Monthly Cost $1,000.00
Number of Bounces 4 $ 0.00
Bounce #1 - 100 Request $ 200.00
Bounce #2 - 300 Request $ 600.00
Bounce #3 - 50 Request $ 100.00
Bounce #4 - 500 Request $1,000.00
Increased Bananas – 10x(950) $4,750.00
Total Monthly Spend $ 7,650
Go-To-Market Strategy•Provide the app on a freemium model to local Universities• Focus on gaining valuable/Live feedback from their student body• Gain adoption of targeted demographic of students• Drive brand awareness of CrowdBounce and App downloads• Complete on campus marketing campaigns
• Once 5k+ of student users have downloaded APP• Market to organizations looking to create bounces for that
demographic.
•Run FREEBIKEPROJECT.com Add campaign on multiple campuses
•Start Corporate & State Agencies Campaigns for Employee Satisfaction surveys – freemium model
Validation Process for GTM CrowdBounce has interviewed 450 individuals, 25 organizations and 3 Universities.
◦ Individual Results (Rounded to the nearest tenth)
◦ 90% Use their mobile phones as the main form of communication with their social network◦ 70% There is no current app that is not effective for gathering a concuss with friends
◦ Texting was the most used solution, but would prefer another option◦ 80% would be more interested in using an mobile app if it was gamified◦ 90% prefer to compete against their social network vs strangers
◦ Organizational Results (Rounded to the nearest tenth)
◦ 80% Do not effectively receive feedback from employees◦ 70% Would consider a mobile app for employees to receive feedback◦ 90% Would use an app to gauge employee moral
◦ University Results (Rounded to the nearest tenth)
◦ 100% Do not effectively receive feedback from the student body◦ 100% Would consider a mobile app for employees/students to receive feedback◦ 70% Are interested in a solution, but have not looked into one
Go To Market Cost1. Go To Market ($343,633)
◦ Completion of Technology ($52,900)◦ Infrastructure Cost (Covered by Amazon Partnership) $36,452◦ 240 hours for completing alpha app backend systems $27,600◦ 80 hours for UX Design of alpha app $ 9,200◦ 100 hours for Client Portal Development $11,500◦ 40 hours for Rewards site $ 4,600
◦ Marketing Expenses ($83,600)◦ Business Development Manager x2 (3 Month Ramp) $22,500◦ Social Media Advertising $ 3,500◦ Sponsorships and Branding Opportunities $25,000◦ Travel and Conventions $32,600
◦ Operating Expenses ($207,133)◦ Team Salary (Caped at 50k Each - Year 1)*8 Month Ramp $133,333◦ Legal Fees (Provisional Patient, Offering Docs/Org Agreement) $ 33,500◦ Facility (Covered as part of desarrollo incubator) $ 38,400◦ Technology Purchases (Laptops/ Infrastructure/Phone) $ 4,300◦ Utilities/Additional Operating Expenses $ 36,000
Outlook
FY 1 FY 2 FY 3 FY 4 FY 5
Net Income -119439 1659722 3746654.7 10898985.75 18155895.75
Revenue 39124 3261022 6032890.7 15082226.75 27148008.15
($2,500,000)
$2,500,000
$7,500,000
$12,500,000
$17,500,000
$22,500,000
$27,500,000
Mill
ions
Additional Vehicles ACA – Innovation Grant $100 - $250K Application 3/28/14 - Awarded July 14
AZ Fast Grant - $5k Patient Research and application 3/10 – 5/7
AZ Innovation Accelerator Fund 49.9% Fund Match (Maturity of 5 years or less)
Angel Investment Tax Incentive◦ The tax credit may total up to 30% over three years◦ Up to $20 Million
Exit StrategiesAcquisition• Global Market Research Co or one
looking to enter the market - ETA 2-4 Years
KPIs• Larger Number of Registered Users
40k+ • Sustainable number of Corporate
Clients/ Recurring Revenue• Market Valuation $30M+
IPO TSX or NYSE• Continual growth and Liquidity
EventKPIs• Substantial User Adoption 20k users
in • Profitability outlook• TMX if unable to raise $2M+ US seed
funding for Acquisition Targets – ETA 1-2 years $10M-$20M offer• NYSE < $60M offer ETA 5 – 8 Years• Targeted Acquisition for User or
Corporate Account growth
ExclusivityThe information provided in this document was on an exclusive basis only.
If you feel there are individuals or organizations that would be interested in CrowdBounce or CrowdBounce services, please copy [email protected] to insure the most accurate documents are provided.
Thank you,
CrowdBounce Team
Additional Thank YouFor viewing these slides we would like to offer you our Orange Belt Services and 100 Request Credits a month, for a year. Please email [email protected]
www.crowdbounce.co
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