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INTRODUCTION TO BUSINESS
FINANCE
DELIVERABLE 1(includes)
a).Introduction.b).Feasibility of Projectc).Brief Historyd).Source of Information.
e).Table of Contents.
SUBMITTED TO:
SIR ZIA UR REHMAN
SUBMITTED BY:ALISHAN KAZMI
55139
TECHNOL
OGY
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INTRODUCTION.
Entering in to a new world, we saw that telecom sector changing itself dramatically increase over the last26 years. After privatization, most of the companies have changed their policy procedures and methods in
order to advance their telecom sector. As a result, the industry has been grown in a phenomenal way in
Pakistan and I real feel very proud to say that Pakistan Telecommunication Company Limited is one of
the company.
Pakistan Telecommunication Limited Company is the biggest giant telecommunication service provider in
Pakistan. It was established in January 1st, 1996. PTCL provide telephonic service nationwide and is the
backbone of countrys telecommunication infrastructure despite arrivals of other companies such as
Telenor and Warid etc. It contain more than more than 2200 exchange around the country which providing
the largest fixed landline network.PTCL is the sole land line company in Pakistan and its enjoying themonopoly. Although PTCL is facing so much severe challenges from the past few years but still nobody in
Pakistan can compete with its Land Line services that is its biggest achievement. Its backbone products
include CDMA, Broadband Internet, IPTV, which boast the part of its business.
FEASIBILITY OF A PROJECT
Developing and launching of a new product in a market is a very complex strategy for any company
because company should know the pros and cons of launching the new product. But the most important
thing is to manage the price and costing of a product & cost benefit analysis. So, in order to develop thenew idea in our core products (i.e. PSTN) I am going to put some new techniques which give boost not
only in financial sector but also the companys overall infrastructure. I am going to give some extra benefit
to our professional students i.e.
1) NTC
New Telephone Connection will be provided to the professional students with free of cost
telephone sets at the time of installation.
2) BROAD BAND & CONFERENCE CALL FACILITY
(1MB) Broadband connection (nominal charges) with a free conference call facility . In this
facility customer can start conference conversation with the multiple people at a single time
through PSTN and this facility can also be used under video conference calling on just to plug the
data cable on laptop/desktop or any other supportable device.
TECH
NOLOGY
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With due respect, company may earn extra benefits which create a very positive impact on its
financial position and targeted market audience because of nobody can offer these kind of product at asingle time.
BRIEF HISTORY
DATE NAME & PARTICULARS
1947 Posts & Telegraph Department Established
1962 Pakistan Telephone & Telegraph Department Established
1990-91
Pakistan Telecom Corporation
ALIS:850,000
Waiting List: 900,000 Expansion Program of 900,000 lines
initiated (500,000 lines for private sector participation and400,000 for PTC/GOP own resources).
1995 About 5% of PTC Assets transferred to PTA,FAB & NTC.
1996 PTCL formation & Listed on All Stock Exchange Of Pakistan
1998 Mobile Subsidiaries Established
2000 Telecom Policy Finalized
2003 Telecom Deregulation Policy Announced
2005 Etisalat UAE Take over Management(26% Shares)
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SOURCES OF INFORMATION
1) Name: Mr.Mushtaq Bhatti
Designation: Senior Manager Nominal Ledger
Address: G-8/4, PTCL Headquarter Islamabad
Phone Number: 051-2251107Email ID: [email protected]
2) Name: Mr.Muzaffar Iqbal
Designation: Senior Manager FinanceAddress: Regional office, I.I. Chundrigar Road, Karachi
Phone Number: 021-32216004
Email ID: [email protected]
3) Name: Mr.Ziauddin AnsariDesignation: General Manager Finance BZ South Karachi.
Address: Regional Headquarter South Zone Karachi
Phone Number: 021-35831054Email ID: [email protected]
4) Name: Mr.Mansoor Abbas
Designation: General Manager Finance BZ North Lahore.
Address: CTH Building 1 Macload Road Lahore.Phone Number: 042-37248300-8500
Email ID: [email protected]
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TABLE OF CONTENTS
Overview of CompanyIntroduction
Feasibility of ProjectBrief Historical Background
Contact Detail
Networking PositionTechnical and Operational Network
Current PTCL NetworkTechnical and Operational Milestones
Services ProviderServices for Clients.
Value-added Services.Services for Corporate Client.
Financial AnalysisRatio Analysis
Subsidiary & Competitors
SubsidiaryUfone
CompetitorsMobilink
TelenorWarid
Brief On My WorkCustomer care and customer service department.
Revenue Department.
Company Financial Statements
Recommendation
Conclusion.
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CURRENT SITUATION
After giving you a brief summary about the history of PTCL now we going towards the current PTCL
Networking position and with due respect we are focus in the following area:
Structure of an Organization
Networking position(Operational & Technology)
Current PTCL Networking
Milestones in Operational & Technical department
Structure of an Organization
Its clarify the role of employees of an organization and to determine that what should do on what way,who is responsible, what objectives is important to achieved and who is report to whom. It also focus oneffective decision making and always supporting organization objectives.
The head of PTCL is called Mr.President.then comes the SEVPs (Senior Executive Vice President)
,SEVP (Finance),SEVP(Operations),SEVP(technical),SEVP(HRM),SEVP(Marketing & Business
Development).Then the chain of Executive Vice President i.e.,EVP(FinanceCentral),EVP(Marketing),EVP(HR-Central),EVP (Accounts),EVP(operations),EVP(I.T. & Training &
Research) and EVP(Revenue).then the next layer is Chief engineer and general Managers who report to
the concerns EVPs.Then the next stage is the middle management which involves Senior Manager,Deputy Directors, Assistant Directors, Accounts Officers, Financial Analyst, Marketing
Managers,I.T.Specialist etc. All of these appointed in PTCL.The Head Quarter is at G-8/4, Islamabad.
Non gazette involve, Engineering. Supervisors operations/switching/power plant/optical fibermedia/optical fiber system/M.W. Media, Accounts Assistants. Stenographers, key punch operators,
Telecom Technicians, upper division clerks, lower division clerks, line men, wire men, Naib Qasid.
These all above staff is appointed through HR under the supervision of SEVP HR.HR faculty areresponsible for hiring and give further streamlines during recruitment process.
OFFICES
As already mentioned above the Headquarter of PTCL at G-8/4, Islamabad, which is under the control of
President. Besides that it has further regional offices:.
Hazara Telecom region in Abbottabad.
Rawalpindi Telecom Region.
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Northern Telecom Region-I Peshawar.
Islamabad Telecom Region.
Lahore Telecom Region (South).
Lahore Telecom Region (North).
Multan Telecom Region.
Faisalabad Telecom Region. Southern Telecom Region Hyderabad I.
Southern Telecom Region II.III.IV Karachi.
South Telecom Region V Sukkur.
Western Telecom Region Quetta.
Switching Network Central Region Lahore.
Networking position(Operational & Technical)
Pakistan Telecommunication Authority (PTA) issues a license to Pakistan Telecommunication Company
Limited for the provision of telecom service within Pakistan to private sector and to the general public as
the Federal Government may determine and during the whole period of Pakistan Telecommunication ofthe Pakistan Telecommunication Company Limited(PTCL) specified in an act (Pakistan
Telecommunication corporation under the act of 1996).PTCL has 26 years license to provide telecom
service in Pakistan with stake in the company about 63% equity.PTCL has a huge infrastructure with a
figure of more than 4,505,262 users as on (July 2011).
Switching Technology
There are different kinds of technology which are currently operated in company.
Alcatel
Huawi
ZTE NEC
Ericson
J.S.Telecom
Siemens
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Current PTCL Network
Installed Capacity 5270391
Working Connection 4405161Total Exchange 2200
Countries on ISD/(ISD 256
Customer Service Centers 162
NWD Stations 2098
UIA Stations 1898
Total Length of Main optical fiber link 5000km
Optical fiber short haul link 127.2km
Optical fiber spur links 3241km
These are the facts about the PTCL network. Its a really big achievement in the technology
department since 1947.
Milestones in Operational & Technical department
PTCL is continuously improving its network. During the year 2010 PTCL installed capacity was
4940154 but now in current year the installed capacity is improved. Moreover PTCL achieved100% digitalization in this year. More technicalities are as under:
Computerized Fault Management System
This facility is used to register and rectify the Land line fault in a computerized way. This system
is working approximately 90% of the country through dialing 1218.
Launch Of IN Platform
This introduces for additional value added services. New Intelligent network was launched on
October 2003.this platform gives higher capacity for prepaid calling cards and provision for
introduction of new services.
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Optical Fiber Junction Network
For further improvement optical fiber junction introduces in this phase. This system also supportfor the successful project of PTCLWLL, Broad Band & IPTV.
This is about a very short discussion on PTCL Networking conditions. Now we move towards the
developing the services and offering of PTCL.
SERVICES OF PTCL
PTCL not only provide conventional telephone facility but also offer optical fiber services. We will
briefly discuss the product line which being offered by the PTCL.PTCL divided his service in to
two parts:
a) Services for private customers.b) Services for corporate sector.
(a) Services for Private customers:
These services are normally use for normal individuals /home users those who use
telephone in their private place thats why they belong to non-business users.
1) New Telephone Connection
PTCL is presently the only telecom who provide the fixed line telephone to the
Customers in Pakistan. So any private business unit or individuals needs new telephoneconnection is for the provision of telephone services.
2) Value Added Services
(2 a)CLI (Callers Line Identification)Caller Line Identification allows customers to identify the caller before picking up the phone
receiver. To subscribe the CLI facility customer need a telephone set which having a display
capability or a separate CLI device attached to the phone set.
Advantages. Check on obnoxious calls.
Complete record of incoming/outgoing calls with time and date.
User friendly.
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.
2(b)Conference Call
PTCL recently introduce another interesting and handy service brand as PTCL Conference Call (3party call service). This facility bring provide an opportunity to bring families and families bring
closure at a time.
2(c) E-Bill Payments
Billing payments always trying to provide an easy track of its valued customers through launching
a billing services which is available in PTCL Calling Card.This services basically provided tobilling solution for the users.
How to use it:
The basic concept of the services is to provide the billing solution to PTCL customers. The samePTCL Calling cards are use for this purpose. Through this card customers can pay his bill on his
phone, no additional charges for bill payment transaction.
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2(d) d-Bill Payments
This services belongs to those customer who have not received their bill at home due to any
problem, they can easily get the bill from the option of online duplicate bill named
(www.dbill.ptcl.net.pk).
How to use it:
Connect to the site through above mentioned web address.
Entered 8 digit telephone numbers.
Enter equipment number account number and then enter.
2(e) Payment through Credit Card.
I order to facility our customers PTCL provide another remarkable facility in shape of credit cards.
This facility recently launched in most of the cities in Pakistan. With the help of this facility
customers can pay their bill through his credit card. Customer feel very relax because of there is no
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involvement of cash in the whole transactions. But this facility only available in our PTCL
OSS/Cash collection Centers.
2(F) EVO Wireless Broadband.
EVO is PTCL wireless broad band solution for high speed internet access. Its available as a USB
or PCMCIA card and thus is a plug-n-play portable connection which allow users to remainconnected on the go. It runs on a 3 G network and can offer an average of 300-500 Kpbs download
speeds. PTCL is offering unlimited download on this package.
2(g) Digital Facility.
PTCL offers a variety of features to digital exchange customers like
Hotline Abbreviated Dialing
Call waiting
Dont Disturb
Call transfer
Wake up call
Code Barring
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(b) SERVICES FOR CORPORATE CUSTOMERS
PTCL is striving hard to facilitate its valued corporate customers at each level of services. The list
of corporate services is under:
VALUE ADDED SERVICES (BASED) VALUE ADDED SERVICES
Premium Rate Services 0900 ISDN, PRI
PTCL Calling Card International & Domestic Universal Internet Number (UIN)
0800 Toll Free Universal Access Number
Local Least Circuits (2 wire / 4 wire)
Digital Facilities
Digital Subscriber Loops
Tele-mails
Call Centres
OSS (One-Stop-Shops)Easy Paisa Payments
E-Bill Payments
UNIVERSAL ACCESS NUMBERS (UAN):
It is engage in marketing of products and services. List of business who can avail this service are
below:
Banks
Newspapers
Airlines
Fast foods outlets
Insurance
Travel
Utility Services
Hotels
VOICE MESSAGING SERVICES:
This service is obtain when you are busy on another phone or recorded when you are
absent and do not want to attend the call for some reason.
This service design for those who do not want to miss out call on fax because of any singlecall is very important for them.
It is very powerful than the answering machine due to message option already available in
your voice mail system.
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FEATURES
Notification
12 message capacity
Answering call
Fax
LOCATION CENTERS
PTCL take a land mark decisions in order to establish the centers all over the country.
CONCEPT OF SERVICES:
This is for the telecom data specially for IT companies. By the help of this service they candirectly install their equipments on PTCL premises for the ready environment. The main
purpose of this service is to provide control facilities and centralized connection in which
communication centers located.
BENEFITS:
Fast development of services
Easy access to connectivity
Low investment and cost saving
Efficient connectivity under one area
UNIVERSAL INTERNET NUMBER (UIN 131):
This service is representing exclusively code of each ISP.
CONCEPT OF SERVICES:It is like a Toll free service but the local call charges will be deducted. This service only
involve those individuals whose ISPs are licensed by PTA.
BENEFITS:
End user attains benefits from any ISPs centers.
After subscribing, this service means timeless communication for your customers.
VIRTUAL PRIVATE NETWORK (VPN):
This is belongs to the communication skill. As we know that the success of any competitivemarkets depends upon the communications. Thats why the communication should be instant,smooth and quick.
CONCEPT OF SERVICES:
It is an advanced and intellectual private network which can establish the connectivity
between the business/enterprises having sub-offices within city or nationwide. .
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SUBSIDIARY COMPETITORS
Wireless Loops(V-fone) World Call, Go CDMA, Wateen telecom, Wi-
Tribes.
PTCL Calling Cards Call Mate, Call Point, Hello card,
U-fone(Mobile Telecom) Mobil ink, Warid, Telenor & Zong
Broadband More than 100 competitors of the same productwhose provide the same services. StrongCompetitors are World Call, Multinet,
Mobilink, Cyber net and so on.
Now we are moving towards the brief introduction of subsidiaries and competitors.
U-FONE(Subsidiary).
It was established on Jan 29, 2001.Ufone grew up as a great cellular operator in Pakistan. Theyoffered services under the jurisdiction of Pak Telecom Mobile Ltd and this is the subsidiary of
Pakistan Telecommunication Corporation limited.
It has a successful business not in term of customers satisfaction but also in network coverage. It
provides a variety of economical packages having a great infrastructure all over the Pakistan. U-
fone becomes the 2nd largest company who grew up in a very short span of its operations.
Current Situation of U-fone.
At earliest U fone sales was started in major cities of Pakistan includes Peshawar, Karachi,
Islamabad, Rawalpindi, Quetta, Faisalabad, Multan, Sukkar and so many other small town all overthe country.Initialy U fone star the air time package of just Rs. 150/ & a normal NTC package forauthorized dealer is Rs50/.Now the U fone network cover all the areas of Pakistan having
economical package and also gives an excellent services in every aspect to the customers.
Working Capacity of U-Fone.
Ufone around 24.75% users in Pakistan which means that U fone has 21,751,252 customers in acurrent scenario.
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Broad Band and Multimedia.
Multimedia and Broadband is the biggest internet service provider of the country. It is formerly bythe name of Paknet Limited which is the subsidy of Pakistan Telecommunication Company
Limited. In 2008,it was merged in PTCL and started operation in Jan 2000.
PTCL commanding the internet through Public Data Network (PDN) which was dissolved in
December 1999 and all the assets and liabilities are transfer to Pak net Limited. Initially Pak net
has only 6000 customers but gradually their target and build a strong relationship with customer asa result they make 50,000 customers in a very short period of time but now Multimedia and broad
bank reached the milestone of more than 150,000 customers.
The current revenue is more than U.S.6.5 million per annum. which is very huge than the initial
budget because of on that time its total balance sheet in not more than U.S.6.0 million. All thecredit goes to his management because they provide an excellent atmosphere to his customers.
They always keep focus on his customers and made a strong strategic planning and provide a
hassle free network to his customers.
COMPETITORS OF PTCL
As we all know there is nobody to compete the PTCL in Landline department but as far as the growth of
telecommunication sector, mobile companies boost up rapidly. In a current scenario more than 1000
million of customers who avail the mobile telecom facility.
In an existing market, there are three big giant which are compete the U-fone (subsidy of
PTCL).Following are the name of these companies;
Mobilink
Telenor.
Warid
Zong
Now I am going to a give you a very brief introduction of these above mentioned companies.
1)MOBILINK
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Following are the role of Revenue Department;
Bill delivering
Correction of Billing
Collection and correction of defaulter amount. Monitoring Cash collection in OSS center.
Check and control the miscellaneous reports.
Bill Delivering Issues
It is the responsility of revenue department to delivery each and every bill of his customers. In case any
missing or damaged then the revenue must provide the duplicate bill to his customer (either delivering at
home at the request of customer or deliver at customer centre).
Correction in Billing
If any discrepancy or late payment incurred on bill or any payment collection missed by the bank is dulycorrected by revenue officer, because these discrepancies shown in bill under the arrear section.
Collection and Correction of defaulter Amount
It is also the responsibilities of revenue department to collect the defaulted amount from defaulter. Each
TRI has its own target (100%) which is assigned by the Credit Management Cell (CMC). When thecustomer paid his defaulted amount then this amount automatically transfers to system billing which is
duly corrected by the revenue officer after verification.
Monitoring Cash Collection in OSS Center
In order to maximize customer satisfaction, PTCL newly launched his OSS centers. Under this
facility, customers have a choice to pay their bill in any branch of OSS center instead of banks andpost office and the payment of bill transfer to PTCL in quickly manner.
Check and control the Miscellaneous reports (includes):
Telephone Disconnection Report
List of NTC
Tax statement
Adjustment reports
Arrear Aging report
Vigilance committee report
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Arrear buildup report.
Other charges report.
Comparison of working connection.
Connection type list report.
Grand billing summary.
CUSTOMER CARE CENTRE/OSS DEPARTMENT
We all know that there are numerous PTCL centers all over the Pakistan. The overview of the saiddepartment is as under:
Free help Lines Complaint and Enquiry
One Stop Shop(OSS) For Private Customer issues(Tehsil Levels)
Corporate Customer Centers For Corporate issues(regional Levels)
Brief Introduction of the above function are as follows:
Free Help Line Services:
PTCL established call centre (24/7) in order to overcoming the issues of its valued customers.
Customer freely asked to any questions, launched complaints regarding the services. The following 3
Toll free numbers are available for this purpose:
1236:
This number is normally use for any activation, deactivation, change of service or any other type of
different enquiry for Broadband, IPTV, tariff packages for Landlines, WLL (v-fone)PTCL. The
service available 24 hours 7 weeks for every customer.
1217:
This facility for obtaining any kind of number (College, Government Organization, Schools,Hospitals, Private offices etc.
1218:
This service is used when the customer launched a complaint regarding the fault appearing in land
lines of telephone and in response system provides a complaint number to his customers. This iscentralized premises where the fault has been rectifying with 24-48 hours.
One Stop Shop (OSS):
To facilitate customers PTCL established the customer centers all over the Pakistan. This center is
under the control of Customer Service Manager called (OSS MANAGER) with other junior staff
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which having a responsibility to take care of its customers regarding any kind of issues. Cash
collection point also established in OSS centers, where one cashier has been appointed for receiving
the cash on billing paid by the customers and this activity has been supervised by one officer who isbelongs to the revenue region.
Corporate Customer Centers
In order to facilitate of its valued corporate client PTCL established corporate customers cell at all
operational Regional Head Quarter level. Corporate customer resolved his problem under one windowor by dialing UAN 111-20-20-2.
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