Content Opportunities in Revolutionary Times
John ManciniPresident, AIIM
16 November 2011
Copyright © Open Text Corporation. All rights reserved.
2
OpenText and Industry Thought Leadership
© AIIM | All rights reserved
3
Records, meet engagement.
© AIIM | All rights reserved
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch trans
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-2001
A document
Microsoft
Document Mgmt
Internet
2001-2009
A web page
Content Mgmt
Social and Cloud
2010-2015
An interaction
Social Business Systems
Systems of Record
Systems of Engagement
Consideration Systems of Record Systems of Engagement
Focus Transactions Interactions
Governance Command & Control Collaboration
Core Elements Facts & Commitments Ideas & Nuances
Value Single Source of Truth Discovery & Dialog
Standard Accurate & Complete Immediate & Accessible
Content Authored Communal
Primary Record Type Documents Conversations
Searchability Easy Hard
Usability User is trained User “knows”
Accessibility Regulated & Contained Ad Hoc & Open
Retention Permanent Transient
Policy Focus Security (Protect Assets)
Privacy (Protect Users)
© AIIM | All rights reserved
http://www.flickr.com/photos/paytonc/79973436
SharePoint everywhere.
7
SharePoint everywhere.
For 25%, SharePoint content is doubling every 2 years.
5% already have over 10 TB of data.
Biggest issue for users - 46% - lack of strategic plan for SharePoint and lack of clarity on what to use it for.
Over 60% have not yet brought SharePoint into alignment with existing compliance policies.
Only 18% are currently using a BPM 3rd party add on – but this is expected to grow to 55%.
Source: AIIM Industry Watch, 2011
http://www.flickr.com/photos/mymollypop/2645589819
Social everywhere.
9
Social everywhere.
Outside the firewall…1,330 years worth of time spent every day on Facebook.800M Facebook users.50% log in on any day.250M photos uploaded per day.
Inside the firewall (per AIIM Industry Watch)…Only 38% have an enterprise social strategy.But 27% now view social as infrastructure.
© AIIM | All rights reserved
http://www.flickr.com/photos/scottvanderchijs/4912947547
Mobile everywhere.
11
Mobile everywhere.
Mobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world).
Only 835M out of 5.6 billion devices are smartphones.
q4:10 - smartphones + tablets > notebooks + desktops.
q2:10 - Windows operating systems < 50% of Internet enabled devices.
Mobile is the only access point for 1/3 of Internet users.
© AIIM | All rights reserved
“It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen…Revolution doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors.”
--Clay Shirky
http://www.flickr.com/photos/6argoo3a/6253592631
13
Revolutionary expectations.
Employees - consumer expectations re ease of use.
C-suite - cloud and app like expectations re the ease of implementation - dynamic infrastructure, self service, consumption based.
Process owners and consumers - seamless and device independent ways to view and interact with content and processes.
© AIIM | All rights reserved
A long way to go…
94% have deployed mobile access to email, but < 30% have mobile access to enterprise systems -- ECM, CRM, ERP.
37% have no mobile ECM access; a further 30% rely on conventional web interface.
47% allow personal devices to access company data, mostly in a policy void.
Released today! – aiim.org/research
http://www.flickr.com/photos/mxmstryo/4033816209
Information, not plumbing.
16
Thank You
@jmancini77blog = DigitalLandfill.org
If you are an information professional, AIIM is where you belong.www.aiim.org
Top Related