Content Creation &Online Video Demand
Case Study
Dell & Poptent
Creative Strategy
• Solicit “elevator pitch” from producers– Feature 4 different characters
• Select producer to move to Phase II• Four “video stories” produced– For Website use
• Edit to :30 second videos for TV use
Results
• BCS Championship Game Spot• Published on Dell and Social Media Sites• Both Commercials
and ContentVideos
ASSIGNMENT FLOW
Q & A
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