Content Creation &Online Video Demand

Case Study

Dell & Poptent

Creative Strategy

• Solicit “elevator pitch” from producers– Feature 4 different characters

• Select producer to move to Phase II• Four “video stories” produced– For Website use

• Edit to :30 second videos for TV use

Results

• BCS Championship Game Spot• Published on Dell and Social Media Sites• Both Commercials

and ContentVideos

ASSIGNMENT FLOW

Q & A