GOOD
GREAT
TOCOMPONENTS OF MODERN MARKETING INFORMATION SYSTEM
WHAT IS MODERN MARKETING INFORMATION SYSTEM?
A MARKETING INFORMATION SYSTEM CONSISTS OF PEOPLE ,EQUIPMENT AND PROCEDURES TO GATHER ,SORT ,ANALYSE,EVALUATE AND DISTRIBUTE NEEDED,TIMELY AND ACCURATE INFORMATION TO MARKETERS.
COMPONENETS
INTERNAL RECORDS
TO SPOT IMPORTANT OPPURTUNIITES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL RECORDS
MARKETING INTELLIGENCE
COLLECTS INFORMATION FROM THE EXTERNAL SOURCES
MARKET RESEARCH
IS USED TO SOLVE SPECIFIC MARKETING PROBLEMS OF THE FIRM
MARKETING RESEARCH DECISION SYSTEM
ARE TOOLS THAT HELP MANAGERS MAKE DECISIONS
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