GOOD

GREAT

TOCOMPONENTS OF MODERN MARKETING INFORMATION SYSTEM

WHAT IS MODERN MARKETING INFORMATION SYSTEM?

A MARKETING INFORMATION SYSTEM CONSISTS OF PEOPLE ,EQUIPMENT AND PROCEDURES TO GATHER ,SORT ,ANALYSE,EVALUATE AND DISTRIBUTE NEEDED,TIMELY AND ACCURATE INFORMATION TO MARKETERS.

COMPONENETS

INTERNAL RECORDS

TO SPOT IMPORTANT OPPURTUNIITES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL RECORDS

MARKETING INTELLIGENCE

COLLECTS INFORMATION FROM THE EXTERNAL SOURCES

MARKET RESEARCH

IS USED TO SOLVE SPECIFIC MARKETING PROBLEMS OF THE FIRM

MARKETING RESEARCH DECISION SYSTEM

ARE TOOLS THAT HELP MANAGERS MAKE DECISIONS