COMMUNITY VIBRANCY:BEST PRACTICES & BIG MISSES
Community VibrancyBest Practices
Community Vibrancy Best Practices
Community manager is the face of the community and has
being visible, a named individual,
The community manager and moderator are separate roles
Community Management
The community highlights and recognizes community leaders
through value driven leaderboards
clearly conferred
The path/guide for gaining status levels is defined and associated
Brand publishing content is relevant, current and diverse
Community management sparks relevant and engaging content
created by members
Community provides return
from relevant external sources
Offers a different level/volume of content to guests vs. community
members
Content is amplified outside of the “four walls” of the community
Community offers content
Community available on mobile
Content Experience
kick-off the member journey including a welcome and
Members who are involved on a regular basis
Rules of engagement and recruitment by community
managers result in members regularly involved in
posts/forums/discussions
regular events
The overall tone and tenure of the
community management and members addressing concerns
Engagement
content only in text*do not
offer content from third-party sources*
do not aggregate content social
channels*
do not offer social sharing of
content*
branded content that is not current*
dominated by branded content where UGC is less than 15% of the
content mix*
88% 80%
36% 50%
98% 58%
content only in text*do not
offer content from third-party sources*
do not aggregate content social
channels*
do not offer social sharing of
content*
branded content that is not current*
dominated by branded content where UGC is less than 15% of the
content mix*
88 % 80%
36% 50%
98% 58%
Community Content:Primed for Improvement
Despite the almost universal acceptance of the link between content and community
of communities do not aggregate on social
channels*
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