PHASE 3WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
PHASE 2 WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
MEDIAWHAT CHANNELS WILL BE
USED?
MEDIAWHAT CHANNELS WILL BE USED?
MEDIAWHAT CHANNELS WILL BE USED?
CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE
WHAT MEDIA CHANNELS ARE THEY USING
WHAT DO YOU WANT THEM TO DO?WHO IS THE TARGET MARKET
PHASE 1WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
COMMUNICATIONS FRAMEWORK
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