Communications Framework Template Slide
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PHASE 3 WHAT IS THE CREATIVE MESSAGING? WHAT IS THE REASON TO BELIEVE? PHASE 2 WHAT IS THE CREATIVE MESSAGING? WHAT IS THE REASON TO BELIEVE? MEDIA WHAT CHANNELS WILL BE USED? MEDIA WHAT CHANNELS WILL BE USED? MEDIA WHAT CHANNELS WILL BE USED? CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE WHAT MEDIA CHANNELS ARE THEY USING WHAT DO YOU WANT THEM TO DO? WHO IS THE TARGET MARKET PHASE 1 WHAT IS THE CREATIVE MESSAGING? WHAT IS THE REASON TO BELIEVE? COMMUNICATIONS FRAMEWORK
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15-Sep-2014 -
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Download the slide and create your Communications Framework for Playground Sessions This is part of the online course 'Become a Great Digital Strategist' that you can sign up to on Skillshare for $15 http://www.skillshare.com/Become-a-Great-Digital-Strategist/380593138
Transcript of Communications Framework Template Slide
PHASE 3WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
PHASE 2 WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
MEDIAWHAT CHANNELS WILL BE
USED?
MEDIAWHAT CHANNELS WILL BE USED?
MEDIAWHAT CHANNELS WILL BE USED?
CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE
WHAT MEDIA CHANNELS ARE THEY USING
WHAT DO YOU WANT THEM TO DO?WHO IS THE TARGET MARKET
PHASE 1WHAT IS THE CREATIVE
MESSAGING?
WHAT IS THE REASON TO BELIEVE?
COMMUNICATIONS FRAMEWORK
