Mo Krochmal Present – principal and founder of Social Media News NY, a new media
communications consultancy focusing on social media and content strategy. (SocialMediaNewsNY.com)
As a career journalist, Krochmal has covered the frontiers of innovation in communication and science.
Education: He holds one of the first master’s degrees with a new-media concentration granted by the Graduate School of Journalism at Columbia University, and was a founding producer at NYTimes.com.
He served as Hofstra University’s first digital journalism professor and has been an adjunct professor at Columbia Journalism School.
He has consulted with clientele from CBS, CNBC, C-SPAN, Ogilvy, DuPont Journalism Awards, New York Press Club, MIT Enterprise Forum NYC and many others.
Class: Mobile Phones as Change Agents in Journalism
Students assigned to review articles on these apps: Circa Medium Pocket Rooster Content Management
Dynamics of Change
Mobile Penetration 6.5B subscriptions globally (SIM cards, multiple
devices), 345M U.S. Smartphone penetration is less than half sold
(2012)
Audience 91 percent of U.S. population has mobile
subscription, 287M 3G/4G
Mobile First
First there was web-first, then digital-first, now Mobile First.
Cultural transformation in response to changes in readership and changes in economics of the industry (newspapers, then radio and television)
Mobile Mo
Charger/Battery -- Mophie ($99) Tripod/Holder -- $35 (B and H) Iphone 5 -- 16G storage 180 apps -- Mostly Free
Live Streaming
Livestream.com – Best on a laptop Bambuser – Best from a phone
Go live from your phone to a website, can be embedded and shared, viewed on mobile
Can be archived, downloaded for editing YouTube, Google Hangouts
Mobile, Archival and some control
Why Video ?
People are starting to watch more on devices Expensive to produce at the high end Higher advertising revenues available Storytelling is just beginning Tools are becoming widely available
Content Management
Tumblr
Connected to Twitter, Facebook
Allows HTML embeddingMultiple photographs
Easy to manage from mobile
Social aspect (dashboard)
Mobile Production
Live stream with laptop, webcam, mic Live stream from phone Instagram, Vine YouTube, Facebook, Twitter, LinkedIn
Examples
Mo Krochmal on Vine http://vinebox.co/u/wt7MNosWwqA
Mo Krochmal on Instagram
http://instagram.com/mkrochmal Mo Krochmal on GifBoom
http://gifboom.com/x/59f9a235
For Fun
Zeebox (companion with Cosmos) IFTTT (recipes) Runkeeper
runkeeper.com/user/Krochmal/route Photography – ProHDR, VSCOcam,
ToonCamera, PS Express, Facetune Gifography – Cinemagram, Echogram
Mobile Stories
From the phonehttp://bickersonstravel.tumblr.com/post/78566901240/travel-editors-share-their-favorite-travel
http://bickersonstravel.tumblr.com/post/80780505593/spring-semi-pro-football-in-eastern-north-carolina
http://bickersonstravel.tumblr.com/post/71805718761/animated-gif-of-photos-taken-while-flying-over-new
http://bickersonstravel.tumblr.com/post/73032187651/nacatamales-a-la-perfecto-by-mo-krochmal-and
https://socialcam.com/u/iVMbJ4VY
Not So Dumb Phones
Twitter Country Codes (tweet by text)
https://support.twitter.com/articles/20170024-twitter-s-supported-mobile-carriers
https://support.twitter.com/articles/14226-finding-your-twitter-short-or-long-code
Read More
Readings in Mobile-First http://socialmedianewsny.com/mobile-first-readi
ngs/
Mobile Workflow
Use built-in Phone App Edit with Splice, Export to CameraRoll Import to SocialCam Distribute to Twitter, Facebook, YouTube
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