Mo Krochmal Present – principal and founder of Social Media News NY, a new media

communications consultancy focusing on social media and content strategy. (SocialMediaNewsNY.com)

As a career journalist, Krochmal has covered the frontiers of innovation in communication and science.

Education: He holds one of the first master’s degrees with a new-media concentration granted by the Graduate School of Journalism at Columbia University, and was a founding producer at NYTimes.com.

He served as Hofstra University’s first digital journalism professor and has been an adjunct professor at Columbia Journalism School.

He has consulted with clientele from CBS, CNBC, C-SPAN, Ogilvy, DuPont Journalism Awards, New York Press Club, MIT Enterprise Forum NYC and many others.

Class: Mobile Phones as Change Agents in Journalism

Students assigned to review articles on these apps: Circa Medium Pocket Rooster Content Management

Dynamics of Change

Mobile Penetration 6.5B subscriptions globally (SIM cards, multiple

devices), 345M U.S. Smartphone penetration is less than half sold

(2012)

Audience 91 percent of U.S. population has mobile

subscription, 287M 3G/4G

Mobile First

First there was web-first, then digital-first, now Mobile First.

Cultural transformation in response to changes in readership and changes in economics of the industry (newspapers, then radio and television)

Mobile Mo

Charger/Battery -- Mophie ($99) Tripod/Holder -- $35 (B and H) Iphone 5 -- 16G storage 180 apps -- Mostly Free

Live Streaming

Livestream.com – Best on a laptop Bambuser – Best from a phone

Go live from your phone to a website, can be embedded and shared, viewed on mobile

Can be archived, downloaded for editing YouTube, Google Hangouts

Mobile, Archival and some control

Why Video ?

People are starting to watch more on devices Expensive to produce at the high end Higher advertising revenues available Storytelling is just beginning Tools are becoming widely available

Content Management

Tumblr

Connected to Twitter, Facebook

Allows HTML embeddingMultiple photographs

Easy to manage from mobile

Social aspect (dashboard)

Mobile Production

Live stream with laptop, webcam, mic Live stream from phone Instagram, Vine YouTube, Facebook, Twitter, LinkedIn

Examples

Mo Krochmal on Vine http://vinebox.co/u/wt7MNosWwqA

Mo Krochmal on Instagram

http://instagram.com/mkrochmal Mo Krochmal on GifBoom

http://gifboom.com/x/59f9a235

For Fun

Zeebox (companion with Cosmos) IFTTT (recipes) Runkeeper

runkeeper.com/user/Krochmal/route Photography – ProHDR, VSCOcam,

ToonCamera, PS Express, Facetune Gifography – Cinemagram, Echogram

Mobile Stories

From the phonehttp://bickersonstravel.tumblr.com/post/78566901240/travel-editors-share-their-favorite-travel

http://bickersonstravel.tumblr.com/post/80780505593/spring-semi-pro-football-in-eastern-north-carolina

http://bickersonstravel.tumblr.com/post/71805718761/animated-gif-of-photos-taken-while-flying-over-new

http://bickersonstravel.tumblr.com/post/73032187651/nacatamales-a-la-perfecto-by-mo-krochmal-and

https://socialcam.com/u/iVMbJ4VY

Not So Dumb Phones

Twitter Country Codes (tweet by text)

https://support.twitter.com/articles/20170024-twitter-s-supported-mobile-carriers

https://support.twitter.com/articles/14226-finding-your-twitter-short-or-long-code

Read More

Readings in Mobile-First http://socialmedianewsny.com/mobile-first-readi

ngs/

Mobile Workflow

Use built-in Phone App Edit with Splice, Export to CameraRoll Import to SocialCam Distribute to Twitter, Facebook, YouTube