CLOUDSCAPE SWEDEN2018
Whitepaper
Pim Bilderbeek Partner and Principal Analyst
Research and Selection
■ The cloudscape is a snapshot of the local SaaS, PaaS and IaaS provider landscape. Although The METISfiles strives to be as complete as possible, the cloudscape is an ongoing research effort. We will release updated versions of the cloudscape to reflect our growing database
■ The cloudscape is based on desk research
■ Only companies that have their worldwide HQ in Sweden are eligible for the list*
■ Only companies that sell (public) cloud services to the business market are included, we do not include consumer cloud. Companies that simply resell other vendor’s (public) cloud services are not included in our list
■ We welcome your feedback on the list and on any Swedish public cloud players that we may have omitted
Cloudscape Sweden1.0
Methodology
*a couple of very large pan-Nordic companies with a WW HQ in another Nordic country have also been includedSource: The METISfilesCloudscape Sweden V1.2, September 2018
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Trends
■ The Cloudscape now covers the Top 250 Swedish Cloud players (up from 200)
■ The % of SaaS providers decreases from 78% to 74%
■ The % of IaaS providers increases from 22% to 26%
■ The % of SaaS providers that have an IaaS partner increases from 62% to 67%. The % of SaaS providers that have their own infrastructure decreases from 38% to 33%
■ The % of SaaS providers that have an IaaS partner and are located in a Swedish data centre drops from 49% to 36%
■ The % of SaaS providers that have an IaaS partner in another European country increases from 37% to 40%
■ The % of SaaS providers that have an IaaS partner in the US increases from 14% to 19%
■ 5% of SaaS providers that have an IaaS partner have infrastructure locations in multiple countries
■ The % of SaaS providers that have an IaaS partner and provide online ordering and onboarding decreases from 60% to 58%
■ The % of SaaS providers that have their own infrastructure and provide online ordering and onboarding drops from 20% to 12%
■ 73% of IaaS providers have no global public cloud partner (was 80%). 18% partner with Amazon AWS (was 11%) and 26% partner with Microsoft Azure (was 9%). 17% of IaaS providers partner with multiple global public cloud partners
Source: The METISfilesCloudscape Sweden V1.2, September 2018
Cloudscape Sweden1.0
Sweden
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Swedish Cloud Providers by Segment
Swedish SaaS Providers by Category
IaaS 26% SaaS 74%
0 10 20 30 40 50
Communications
Digital Marketing
Finance/ERP
Time, Expense and Project Management
Online Payment and POS
eInvoicing
Online Workspace
Other
10%
7%
7%
7%
6%
eCommerce 4%
3%
3%
53%
of SaaS providers have an IaaS partner, 33% have their own infrastructure
of SaaS providers that have an IaaS partner are located in a Swedish data centre, 40% are
in another European country, 19% are in the US. 5% are in multiple countries
of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 12%
of those that have their own infrastructure
67%
36%
58%
Cloudscape Sweden1.0
Top 250 Swedish Public Cloud Computing Providers
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SWEDEN AND DENMARK COMPARED
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Source: The METISfilesCloudscape Sweden and Denmark V1.2, September 2018
Sweden and Denmark Compared2.0
SaaS Providers by Category
Within the Swedish SaaS segment, Communications is the leading SaaS offering with 10% of SaaS vendors. Within the Danish SaaS segment, Finance/ERP is the leading SaaS offering with 10% of SaaS vendors. In Sweden, there are 77 different types of SaaS categories, in Denmark 61. The wordclouds below provide a snapshot of the different categories.
Sweden
Denmark
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Source: The METISfilesCloudscape Sweden and Denmark V1.2, September 2018
Sweden and Denmark Compared2.0
SaaS Providers Production Site Hosting Location
Sweden
0 10 20 30 40 50
Sweden
Ireland
USA
Germany
36%
27%
19%
6%
Denmark
0 10 20 30 40 50
Denmark
Ireland
USA
Germany
38%
19%
17%
11%
In order to leverage public cloud benefits such as flexibility and agility, the majority of Swedish and Danish SaaS providers prefer partnering with an IaaS provider rather than manage their own production platform. Although both Swedish (36%) and Danish (38%) SaaS providers favour IaaS partners with local clouds, many also team up with international providers that have cloud infrastructure in European and US data centres.
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Source: The METISfilesCloudscape Sweden and Denmark V1.2, September 2018
Sweden and Denmark Compared2.0
Cloud Providers Offering Online Ordering and Onboarding
Denmark
Sweden
Time, Expend and Project
eCommerce
Finance/EPR
Online Payment and POS
IaaS
Communications
Online Workspace
Other
90%69%
0 20 40 60 80 100
89%43%
56%69%
30%42%
13%21%
27%32%
7%17%
43%34%
The business customer buying experience is becoming increasingly important. Many SaaS providers offer online ordering and onboarding to satisfy business customer demand for immediate application delivery. Of the major SaaS categories, Time Management, eCommerce and Finance/ERP SaaS providers are leading in online ordering. Applications such as IaaS, Communications and Online Workspace are more likely to be purchased offline.
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Source: The METISfilesCloudscape Sweden and Denmark V1.2, September 2018
Sweden and Denmark Compared2.0
SaaS Providers Offering Online Ordering and Onboarding
Denmark
Sweden
Own infrastructure Hosted infrastructure
12% 11%
58% 59%
0
10
20
30
40
50
60
Providers that have an IaaS partner are much more likely to offer online ordering and onboarding. 58% of Swedish and 59% of Danish SaaS providers on IaaS infrastructure offer onboarding with a swipe of the credit card. Only 12% (Sweden) and 11% (Denmark) of those that operate their own infrastructure do the same.
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Cloudscape Sweden and Denmark V1.2, September 2018
Sweden and Denmark Compared2.0
SaaS Providers Major Hosting Partners
Sweden Denmark
Other 32% Other 34%
GobalConnect 5%
Intelligent 14%
16% Microsoft
31% Amazon
11% Microsoft
43% Amazon
Bahnhof 4%
IP-Only 5%
DGC 6%
Swedish and Danish SaaS providers favour international IaaS partners. The most popular international IaaS partner in both countries is Amazon (AWS) followed by Microsoft and in Denmark by Intelligent Group/Sentia (who acquired Zitcom, Hosters A/S, Athena IT Group, Solido, Jaynet and Cohaesio). Important local partners include, but are not limited to, GlobalConnect, DGC, IP-Only and Bahnhof.
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IaaS Providers Global Public Cloud Partners
Sweden and Denmark Compared2.0
Microsoft
Amazon
IBM
26%
18%
3%
2%
No partner 73%
0 10 20 30 40 50 60 70 80
Microsoft
Amazon
IBM
52%
10%
3%
3%
No partner 47%
0 10 20 30 40 50 60 70 80
Sweden Denmark
To support customers that are looking to leverage international and hybrid cloud presence, 27% of Swedish and 53% of Danish IaaS players are partnering with global cloud players to provide hybrid clouds. Such partnerships link together local and international and private and public clouds in Swedish and Danish data centres through cloud interconnects and collaboration between data centre providers, cloud providers, CSPs and channel partners.
Source: The METISfilesCloudscape Sweden and Denmark V1.2, September 2018
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Online Payment and POS
eCommerce
Time, Expence, and Project Management
Finance/ERP
Online WorkspaceDigital Marketing
eInvoicing
Other
Communications
Infrastructure as a ServiceSoftware as a Service
Sweden and Denmark Compared2.0
Top 250 Swedish Public Cloud Computing Providers
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A Safe Home for Your Cloud
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About Interxion3.0
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About Interxion
Interxion (NYSE: INXN) is a leading provider of carrier and cloud-neutral colocation data centre services in Europe, serving a wide range of customers through over 50 data centres in 11 European countries. Interxion’s uniformly designed, energy efficient data centres offer customers extensive security and uptime for their mission-critical applications.With over 700 connectivity providers, 21 European Internet exchanges, and most leading cloud and digital media platforms across its footprint, Interxion has created connectivity, cloud, content and finance hubs that foster growing customer communities of interest.
For more information, please visit www.interxion.com or e-mail [email protected].
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Cofounder: Uptime Institute EMEA chapter. Founding member: European Data Centre Association. Patron: European Internet Exchange Association. Member: The Green Grid, with role on Advisory Council and Technical Committee. Contributor: EC Joint Research Centre on Sustainability. Member: EuroCloud.
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