CleantechtoMarket
ü 10thyear!ü AHaascapstonecourseü Apartnershipbetweenstudents,
entrepreneurs,researchers,andprofessionals
C2Massesseslow-carbonenergy,greenchemistry,andwatertechnologyinnovationsandidentifiesearly-stagemarketopportunities
Impact
“TherearefewpartsoftheschoolthatIbringupmoreoftenexternallythanC2M.You'veleftalastingmarkonourschoolandonsomanystudentsthat,together,aregoingtohavealotofimpact.”—RichLyons,Dean,BerkeleyHaas,June2017
C2MTeachesAbout…
ü Cleantechü Technologyassessmentü Marketevaluationü Interviewingtechniquesü Presentationsü Interdisciplinaryleadership&teamwork
+Careerfocusedguidanceandnetworking
NationalReputation
BerkeleyHaascitedasthe#1businessschoolforcareersincleantechintheUnitedStateswithCleantechtoMarketnamedaskeyfactor.—BusinessBecause
OurStudentsAreOurStrength
• HaasStudents– Accounting/Finance– Architecture– BusinessDevelopment– Communications– Consulting– Economics– History– InformationSystems– Marketing&Sales– Mathematics– Operations– PoliticalScience– ProjectManagement
• OtherDisciplines– Biology– Chemistry– ComputerScience– Energy&Resources– EnvironmentalScience– Engineering
• Chemical• Civil• Electrical• Environmental• Industrial&Operations• Mechanical• Nuclear
– Law– MaterialsScience– Physics– PublicPolicy
C2MFaculty
• BevAlexander– PG&Eofficer
(UtilityCleanEnergy,CustomerService,&otherinitiatives)
– Environmentallaw&policy(NationalLawJournal“Top40Under40”)
– HaasBestCaseAward
– BerkeleyLaw
• BrianSteel– PG&Eofficer
(CorporateStrategy&Development–renewableenergyfinancing)
– Three-timeCEO+multipleadvisoryroles
– Internettechnology(22boards,3IPOs)
– Investmentbanking– DukeUniversity
• BillShelander– Founder&CEOof
multiplecompanies– LBLbusiness
development– ManagingDirector
multipleVCfunds– Product&line
operations– WhiteHouseOSTP– MBA/Engineering
degrees
Morethanacenturyofcombinedpost-graduateworkexperience.Yikes!
WhatProblemsDoesC2MAddress?
Usefultechoftenstallsatpre-commercialgapsduetoinsufficientmarketresearch
“ValleyofDeath”
C2M’sDiverseTechnologySourcing
• C2Mpartnerswithhighqualityupstreampartnerstoacceptcleantechfromawidevarietyofsourcesandstartups
• C2Mappliesastructuredcommercializationprocesstoprovidethemwithvaluableinsights&recommendations
13
“SteadyStreamofSuccesses”• GreenBlu• GrowPlastics• MICROrganic• Sunvapor• SparkThermionics• CalWave• Feasible• Nelumbo• Opus12• Synvitrobio• Sepion• ImprintEnergy• SiElectra• Heliotrope• SliceEnergy• CinderBio• PointSourcePower• ConnoraTechnologies• IndoorReality
VitalNicheinInnovationEcosystem
• “C2Mprovidesinsightsonthecriticalquestionstoaddresstomoveprojectsclosertocommercialrelevance,andin-depthmarketanalysesthatcatalyzeindustryinvestments.
• SeveralstartupcompanieshavealsoemergedfromC2Mactivities,soyouareaneconomicdriveroftheregionaswell.
• C2Moccupiesavitalnicheinthecontinuumfromresearchtocommercialproductsandservices.”
CarolMimuraAssistantViceChancellor
EngagedSponsors&Partners
“C2MisakeyprogramforDowatBerkeley,leadingthewayinidentifyingkeycleantechnologiesandprovidingsmartandusefulmarketanalysis”.
SteveHahn
ResearchFellowDowChemicalCompany
SatisfiedEntrepreneurs
• MyC2Mteamwasextremelyinsightful,hardworking,andcapable-agiganticvalue-add,andwe'reusingtheirfindingsingrantapplicationsandfundraisingpitches.”—ZacharySun,CEO,Synvitrobio
• “WereceivedanSBIRgrantthanksinlargeparttotheincredibleworkdonebyourC2Mteam!”—JillFuss,Co-Founder,CinderBio
• "Wewerethrilledwiththeprogress,understanding,andrelationshipsthatdevelopedintheC2Mprogram,andwehighlyrecommendit.”—LiamBerryman,CEO,Nelumbo
• "Theteamdidanamazingjobofobtaininginterviewswithkeypeople,whichresultedinproductivediscussionsandconnectionswithpotentialinvestors.”—SteveYamamoto,CEO,MatrixSensors
• "Topnotch-greatexperienceandreallyvaluablemarketresearchforastartuplikeGreenblu.Weplantomakefulluseofwhatyouaccomplished.”—HowardYuh,Founder,GreenBlu
“BestClassatHaas...Berkeley”
• "Tremendouslearning,amazingprofessors,incrediblenetwork.OneofthereasonsIdecidedtogotoHaasanditliveduptoitsexpectations.”
• "Ifyou'reaPh.D.thinkingaboutoptionsoutsideresearch,youcan'tNOTapplyforthiscourse."
• "OneofthebestreasonstoattendBerkeley."
• "Fantasticexperienceandlearningopportunity."
• "Veryremarkablereal-worldapplicability.”
C2MCourseDetails
• FallSemesterCourse– 40+graduatestudents(2/3Haas2ndyears+1/3outsideHaas)
• AnnualFour-PhaseProgram– Projectselection(January–March)– Teamformation(April–May)– Programcustomization(June–July)– Technology&marketanalysis(August–December)
• Rigorous,StructuredCommercializationSupport– 40-point,deepmarketanalysis– BuildsonHaasinnovationcurriculum– Developed&provenover10years
Observe&Understand
Present&Report
Converge
FinalIncorp.ofFeedback
I II III IV
PhaseIAug21–Sept6
PhaseIISept11–Oct4
PhaseIIIOct9–Nov1
PhaseIVNov6–Dec7
Slides&Reports
TechnologytoMarketFit
Diverge
GuidedInnovationProcess
SymposiumFeedback
• Fantasticslides,greatcombinationofmetrics&pics;persuasive&fun.
• Highenergy;strongdelivery,greattiming,coordinatedappearance,obviousteamworkonstage;andmanytacticstoengagetheaudience.
• Greatflowonthehistoryandcontext;gooddescriptionofpainpoints.
• Excellentdescriptionoftechnology;goodgraphics&animation.
• Excellentworkonmarketanalysis,however4-yearpaybackislong(youcouldfeeltheaudienceretreat).
• Verynicesummaryofeconomics.
• Goodcomparisontocompetitors,includingeffectiveuseofthevideo.
• Overallgoodmarketassessment,butneededamorein-depthdiscussionofthemarketswithasamplebusinesscaselikesomeoftheotherteams(morenumbers&financials).
MarketReportFeedback
• Beautifullywritten-energetic,clear,focusedonpathtomarket,containedtherightinformation,easytounderstand,apleasuretoread.
• Greatexecutivesummary-hitalltherightpointsattherightlevel.
• Excellentintroduction,tableofcontentsand“signage.”
• Nicebalanceofpositivebutincludingwarnings(IP,competitors,etc.).
• Smartmarketselection–thoughtfulandactionablerecommendations.
• Greatemphasisonkeypoints– caughtreader’sattentionatrightplaces.
• Wellorganized-goodbalanceofmaterialsinthereportvappendices.However,itgotabitchoppyinplaces.
• Goodbibliography,glossaryoftermsandinterviewnotes.
• Couldhaveincludedmoremetricsinyourcompetitoranalysis.
• Besttechno-economicmodelintheclass-welldone!
• Niceinterviewlistandnotes.
Grading–Team&Individual
• 70%Team– Marketreport–45%– Symposiumslides–25%
• 30%Individual– Peerfeedbacksurveys–15%– Instructorobservations–10%– Symposiumoraldelivery–5%
TeamFormationProcess1. GetInfo
– C2Mwebsite,faculty,C2Malumni
2. Bid/Apply– Teamleads(Haas):Apply!–April6deadline,interviewsApril9-10
• TLsareguaranteedenrollment&Haasallocates3/13th(230)oftheirbidpoints
• TLsalsoreceive1unitofextracreditviaanindependentstudycourse– Teammembers(Haas):Bid!–WeekofApril23– Teammembers(outsideHaas):Apply!–April30deadline(“green
button”takesyoutoanon-lineapplicationfromtheC2Mwebsite)
3. RankTop5Preferences(stack-rack+100-ptallocation)– Weconsideryourtop5preferences&CVsinformingteams
4. GetDrafted– Teamleads“draft”teammembersonMay4(withB3oversight)– Teamsstartmeeting/communicatingbeforesummer
*Haasprovides1,000pointsfor13units;C2M=3units;3/13of1,000=230
Dauntless—Ultra-fast,adaptivemachinelearningandcontrolEnZinc—Zincbatteriesthatarecleaner,saferandmoreaffordable.HelioBioSys—Cyanobacteriausingair,seawater,sunlightforsustainablebiomaterialsLucentOptics—Daylight-harvestingmaterialstoredirectsunlightintobuildingsMosaicMaterials—MolecularstructuresforenvironmentalgasseparationOpcondys—High-powerswitchingusinglighttosurpasssemiconductorswitchesPhotia—Holographicsforhigh-speednanomanufacturinginenergyapplicationsTerzoPower—Electro-hydraulicshybriddrivetrainsforheavy-dutyequipmentTreau—Lightweightheatexchangersforeasilyinstalledcoolingandheating
C2M2018TechnologyFinalists
Dauntless–Ultra-fast,adaptivemachinelearningtohelpcontrolchaoticandhighlynon-linearprocesses.Candriveefficiencyinprocesseslikewind,combustion&fusion.
HelioBioSys–Newwaystoharvestcyanobacteria,whichgrowonair,seawaterandsunlight,andprocessesthemintosustainablebiomaterialssuchasbioplasticsandfossilfuelreplacementchemicals.
EnZinc–Anewzincanodethatcanbeusedtocreatebatteriesthatarecleaner,saferandmoreaffordable.PotentialmarketsincludeEVs,e-bikes,drones,consumerelectronics,wearables,andmore.
Lucent—Daylight-harvestingmaterialsthatcanredirectsunlightdeepintobuildingstoenhancedaylighting,energyefficiency,glarereduction,andbuildingcomfort.
Opcondys—Powerswitchingthatuseslighttosurpasssemiconductorswitchesandsaveupto50%ofenergywastedinapplicationssuchasrenewableenergy,grid-tiedstorage,andhighvoltageequipment.
Mosaic—Metalorganicframeworkstolowerthecostandenvironmentalimpactofgasseparationtechnologies.Applicabletomanyenergy-intensiveprocessesfromsubmarinestopowerplants.
Terzo—Ultra-efficientelectro-hydraulicsanddirectfluidcontroltobringcleanerpowertoheavy-dutyequipmentusedinareassuchasconstruction,agriculture,militaryandmining.
Treau—Lightweightheatexchangerstoimprovecoolingandheatingefficiencywhilereducingnoiseandemissions.PotentialdevelopedanddevelopingworldapplicationstoreduceskyrocketingcarbonlevelsassociatedwithaglobalriseinACadoption.
Photia—Holographiclithographytoenablehigh-speednanomanufacturingofmaterialsusedinapplicationssuchassolidstatelighting,radiativecooling,PV,batteries,andlightweightcomposites.
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