CHOICE PARALYSIS
THE 21ST CENTURY CONSUMER DILEMMA
FLUX TRENDS - The state we’re in -
…and here is the news…
TOO MUCH INFORMATION
24/7 - The daily onslaughtShorter attention spansThe battle for consumer attentionEditing out as a coping mechanism
OUR SHRINKING WORLD
Our global village Faster, broader communication Crossing the line into personal time and space
DISPOSABLE CULTURE
Lazy consumerism -Impatient consumers
Instant gratification
Cheap technology - cheaper thrills
CELEBRITY CULTURE(A.K.A - POPULEBRITY)
…and do we really have a choice?
The effect of OVERKILL
CHOICE PARALYSIS
Why too much choice is a problemThe impact on consumersDelayed reactions
TWO TYPES OF CONSUMERS
…BOTH DRIVEN BY PANIC…
CONSUMER # 1
MANTRAS Faster Quicker Transient
CONSUMER # 2
MANTRASSlowerSimplerStable
…But then again,there’s something in between.
THE DABBLERS
THE IRONY OF CHOICE PARALYSIS
But does it come in black?
THE DEATH OF THE MALL?
The allure of a destination shop
Re-thinking the formula
The assurance of a specialist
THE PSYCHE OF SHOPPING
New brand cultureI define you - you don’t define me
THE INDIVIDUALISTS FIGHT BACK
Breaking the mould
THE LURE OF IMPERFECTION
The human touch
The currency of novelty
THE RISE OF THE CONSCIENTIOUS CONSUMER
Using fashion as a conscience?
The importance of provenance.
The quest for authenticity.
PUTTING IT IN PERSPECTIVE
Humanity in mid-life crisis
Consumerism and spirituality -a fork in the road?
THE NEED TO ANCHOR
Hitting the pause button.
The importance of focus
A Sense of Soul
THE NICHE COLLECTOR
Cool obsessions
Simplification becomes addictive.
Last thought
Breaking free, easing back
“I define the product, the product doesn’t define me”
FLUX TRENDS
- Cause the effect -
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